Job Summary: The Manager - Marketing & Business Development is responsible for planning, implementing, and monitoring all marketing and business development activities of Meditrina Hospital, Kollam, with the objective of enhancing brand visibility, increasing patient footfall, strengthening referral networks, and promoting the hospital's services across domestic and international markets.
The role encompasses Referral Marketing, Digital Marketing, Brand Management, Corporate Relations, International Patient Services, Community Outreach, and Team Management. The Marketing Manager shall lead and supervise the Referral Marketing Team and ensure achievement of departmental goals in alignment with the hospital's strategic objectives.
Key Duties & Responsibilities
1. Strategic Marketing & Business Development
a) Develop and implement annual and quarterly marketing plans aligned with the hospital's business objectives.
b) Identify growth opportunities and formulate strategies to increase patient acquisition and market share.
c) Conduct market research and competitor analysis to understand healthcare trends, patient preferences, and competitive positioning.
d) Develop marketing budgets and ensure effective utilization of resources.
e) Prepare periodic reports on marketing performance, campaign outcomes, and business growth initiatives.
f) Coordinate with clinical departments to design specialty-based promotional campaigns.
g) Continuously assess the healthcare market to identify potential consultants, specialists, and super-specialists whose expertise aligns with the hospital's strategic growth plans and service expansion objectives.
h) Maintain an updated database of prospective doctors and share relevant market intelligence, including professional profiles, practice locations, specialties, and referral potential, with the Human Resources Department for further engagement, recruitment, and onboarding initiatives.
2. Referral Marketing & Relationship Management
a) Develop and maintain a strong referral network consisting of:
1. General Practitioners (GPs)
2. Family Physicians
3. Clinics and Nursing Homes
4. Diagnostic Centers
5. Corporate Hospitals
6. Medical Practitioners
7. Health Care Organizations
8. NGOs and Community Groups
b) Lead and supervise the team of Referral Marketing Executives and ensure:
1. Daily field visits are conducted.
2. Referral targets are achieved.
3. Referral databases are updated regularly.
4. Relationship-building activities are conducted effectively.
5. Daily, weekly, and monthly reports are submitted.
c) Organize and coordinate:
1. Doctor meets
2. CME programs
3. Referral partner meetings
4. Health camps
5. Community outreach programs
6. Awareness campaigns
d) Monitor referral trends and identify opportunities to strengthen referral channels.
e) Ensure high levels of satisfaction among referral partners through timely communication and service support.
f) Resolve issues raised by referral doctors and ensure prompt escalation where necessary.
g) Promote various hospital healthcare packages, including Maternity Packages, Health Check-up Packages, Specialty Packages, and any other promotional packages introduced by the hospital from time to time, through referral channels, community outreach programs, and field marketing activities to maximize patient acquisition and service utilization.
3. Team Management
a) Lead, mentor, and supervise the Referral Marketing Team.
b) Allocate territories and assign targets to team members.
c) Conduct regular performance reviews and provide constructive feedback.
d) Develop training plans for marketing executives to enhance their communication, networking, and marketing skills.
e) Monitor attendance, field activities, productivity, and overall team performance.
f) Ensure compliance with hospital policies, ethical practices, and professional conduct.
g) Foster teamwork and maintain a positive and high-performance work environment.
4. Digital Marketing
a) Develop and execute digital marketing strategies to increase brand awareness and patient engagement.
b) Manage the hospital's digital presence, including:
1. Website
2. Social Media Platforms
3. Online Directories
4. Search Engine Listings
5. Email Marketing Campaigns
c) Coordinate with agencies or internal teams for:
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing (SMM)
4. Content Marketing
5. Video Marketing
6. Online Advertising Campaigns
d) Monitor digital campaign performance using analytics and prepare performance reports.
e) Manage online reputation by monitoring and responding to:
1. Google Reviews
2. Social Media Reviews
3. Patient Feedback
4. Online Queries
f) Ensure timely updates of:
1. Doctor profiles
2. Specialty pages
3. Health blogs
4. Success stories
5. Patient testimonials
6. Promotional materials
g) Track digital leads and coordinate with departments for conversion and follow-up.
5. Brand Management & Public Relations
a) Ensure consistent brand identity across all communication channels.
b) Develop promotional materials such as:
1. Brochures
2. Flyers
3. Corporate Presentations
4. Banners
5. Videos
6. Advertisements
c) Coordinate media interactions and public relations activities.
d) Manage press releases and promotional events.
e) Strengthen the hospital's reputation through community engagement initiatives.
f) Maintain relationships with media agencies, advertising agencies, and event partners.
6. International Patient Services
a) Develop and implement strategies to attract international patients to the hospital.
b) Identify and establish partnerships with:
1. International healthcare facilitators
2. Medical tourism agencies
3. Overseas referral partners
4. Embassies and consulates
5. Insurance companies
6. Corporate organizations
c) Coordinate the complete international patient journey including:
1. Initial inquiries
2. Treatment planning
3. Appointment scheduling
4. Visa assistance coordination
5. Accommodation arrangements
6. Airport transfers
7. Billing coordination
8. Post-treatment follow-up
d) Act as a liaison between international patients and hospital departments to ensure seamless service delivery.
e) Ensure culturally sensitive communication and maintain high patient satisfaction levels.
f) Develop promotional materials and digital campaigns targeted toward international markets.
g) Maintain records and reports related to international patient enquiries, admissions, and conversions.
7. Corporate Marketing
a) Identify and establish relationships with:
1. Corporate Organizations
2. Government Institutions
3. Public Sector Undertakings
4. Educational Institutions
5. Insurance Companies
6. Industrial Establishments
b) Promote health check packages and corporate healthcare services.
c) Negotiate and coordinate corporate tie-ups and healthcare agreements.
d) Organize employee wellness programs and health awareness sessions.
e) Monitor the performance of corporate accounts and recommend growth strategies.
8. Administrative Responsibilities
a) Prepare daily, weekly, monthly, and annual marketing reports.
b) Maintain records of marketing activities, referral visits, campaigns, and events.
c) Ensure proper documentation of budgets and expenditure.
d) Participate in departmental meetings, management reviews, and strategic planning sessions.
e) Coordinate with Finance, HR, Operations, Clinical Departments, and Quality Department for smooth implementation of marketing initiatives.
f) Perform any other duties assigned by the Management from time to time.
9. Key Performance Indicators (KPIs): The Marketing Manager shall be evaluated based on:
a) Growth in Outpatient (OP) and Inpatient (IP) volumes.
b) Increase in referral doctor network and referral conversions.
c) Achievement of departmental revenue targets.
d) Performance and productivity of Referral Marketing Executives.
e) Growth in digital reach, leads, and patient engagement.
f) Number and effectiveness of corporate tie-ups.
g) Growth in international patient enquiries and conversions.
h) Brand visibility and market penetration.
i) Patient and referral partner satisfaction levels.
j) Successful execution of marketing campaigns and events.
10. Required Competencies
a) Technical Competencies
· Hospital Marketing Strategy
· Referral Network Development
· Digital Marketing & Analytics
· Social Media Management
· SEO & SEM Concepts
· Corporate Relations
· Medical Tourism & International Patient Coordination
· Budgeting and Financial Awareness
· Data Analysis and Reporting
b) Behavioral Competencies
· Leadership and Team Building
· Excellent Communication Skills
· Relationship Management
· Strategic Thinking
· Negotiation Skills
· Problem Solving and Decision Making
· Customer Service Orientation
· Interpersonal Skills
· Innovation and Creativity
· High Ethical Standards and Professionalism
11. NABH Compliance Responsibilities: The Marketing Manager shall:
a) Ensure that all marketing and promotional activities comply with applicable laws, ethical standards, and hospital policies.
b) Ensure that advertisements and promotional materials are factual, ethical, and do not make misleading claims.
c) Maintain confidentiality of patient information in all marketing activities.
d) Support patient rights and promote transparent communication.
e) Participate in NABH quality initiatives, audits, and departmental quality improvement programs.
f) Ensure adherence to all applicable NABH standards and measurable elements related to marketing, patient communication, and quality management.
How to Apply: Interested candidates may send their updated CV to: [email protected], WhatsApp: +91 9446523812
Pay: From ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Paid sick time
Education:
Experience:
- Business development: 8 years (Required)
Location:
- Kollam, Kerala (Kollam) (Required)
Willingness to travel:
Work Location: In person
