Current Location: Gurgaon
Experience: 2–3 Years
Industry: Digital Marketing / Creative / Integrated Marketing Agency
Reporting To: Content Manager / Head of Content & Strategy
Team Collaboration: Content Team, Creative Team, Client Servicing Team, SEO Team, Performance Team, Design & Video Teams
We are looking for a Junior Content Executive / Content Specialist who can support the content function at ANTS Digital by creating high-quality, audience-focused and platform-relevant content.
This is not a basic writing or content posting role. The person will be responsible for developing content ideas, writing engaging content, supporting content strategies, understanding brand objectives and creating content that contributes towards client communication and business goals.
They should have a strong understanding of Gen Z communication styles, social media trends, memes, and internet culture, and know when and how to use them appropriately for different brands.
The ideal candidate should have strong writing ability, curiosity to understand brands and audiences, good digital understanding and the ability to create content across multiple platforms including social media, blogs, websites and campaigns.
The person should be comfortable working with creative teams, client servicing teams and senior content leaders to develop content solutions that are meaningful, engaging and aligned with brand objectives.
- Creating high-quality content for social media, websites, blogs, campaigns and digital platforms.
- Understanding brand objectives, audience behaviour and communication goals before developing content.
- Supporting content strategy development through ideas, research and platform understanding.
- Writing engaging captions, copies, articles, blogs, website content and campaign communication.
- Developing content ideas based on trends, audience insights and platform behaviour.
- Supporting content calendars and ensuring timely execution of planned content.
- Working closely with designers, video teams and creative teams to bring content ideas to life.
- Ensuring content follows brand tone, guidelines and communication objectives.
- Researching industry trends, competitors and audience preferences.
- Supporting SEO-focused content creation including blogs, website pages and keyword-based content.
- Reviewing and improving content based on feedback from internal teams and clients.
- Using AI tools and digital platforms to improve content quality and efficiency.
- Maintaining consistency, accuracy and quality across all content outputs.
- Quality and timely delivery of assigned content requirements.
- Content creation across multiple digital formats and platforms.
- Understanding brand voice and maintaining consistency.
- Research and idea generation for campaigns and content initiatives.
- Supporting content calendars and execution plans.
- Improving content quality through feedback and learning.
- Collaboration with internal teams for effective content delivery.
- Staying updated with digital trends, formats and content innovations.
- Building strong fundamentals in content strategy and storytelling.
- Content is engaging, relevant and aligned with brand objectives.
- Deliverables are completed on time with strong attention to detail.
- Content quality improves consistently through feedback and learning.
- Ideas contribute positively to campaigns and brand communication.
- Better understanding of audiences, platforms and digital content behaviour.
- Strong collaboration with creative, SEO, performance and servicing teams.
- Ability to independently manage assigned content responsibilities.
- Growth from content execution towards strategic content thinking.
- 2–3 years of experience in Content Writing, Digital Content, Social Media Content or Brand Communication.
- Experience working with Digital Marketing, Creative, Advertising or Integrated Marketing agencies preferred.
- Strong writing and editing skills.
- Ability to create content across social media, blogs, websites and campaigns.
- Good understanding of digital platforms and content formats.
- Ability to research topics and convert insights into engaging content.
- Understanding of basic SEO content practices.
- Ability to manage multiple content requirements and deadlines.
- Strong communication skills and attention to detail.
- Ability to work collaboratively with creative and marketing teams.
- Social media content creation
- Brand tone and communication style
- Content calendars and planning
- Digital marketing fundamentals
- AI tools for content creation and optimisation
- Content review and quality processes
- Experience working on multiple brand categories.
- Exposure to industries such as FMCG, Healthcare, Education, Real Estate, Technology, Consumer Brands, B2B, B2C and D2C.
- Experience creating content for integrated campaigns.
- Understanding of analytics and content performance metrics.
- Experience using AI tools, content tools, CMS platforms or SEO tools.
- Basic understanding of performance marketing and digital growth.
- Strong English communication skills. Hindi and regional language proficiency will be an advantage.
- Candidates looking only for a pure writing role without understanding brands and audiences.
- Candidates without digital content or marketing exposure.
- Candidates who are not comfortable working with feedback and revisions.
- Candidates who cannot manage deadlines and multiple content requirements.
- Candidates who are not curious about digital trends and evolving content formats.
- Candidates who are unwilling to collaborate with creative, marketing and client teams.
The Junior Content Executive / Content Specialist will support ANTS Digital’s content function by creating engaging, relevant and effective content across digital platforms.
The role will involve content creation, research, ideation, execution support and collaboration with multiple teams to deliver strong communication solutions for brands.
This is a role for someone who wants to grow beyond content execution and build strong foundations in digital strategy, storytelling, brand communication and content marketing.
- Opportunity to work on diverse brands and digital campaigns.
- Exposure across content strategy, creative, social media, SEO, performance marketing and technology-led digital work.
- Opportunity to learn from experienced content and marketing professionals.
- Collaborative environment with opportunities to grow into larger content responsibilities.
- Exposure to integrated digital marketing solutions and real business impact.
ANTS is a tech-first integrated communications and digital growth agency built for brands that want more than predictable marketing.
For 10 years, we’ve combined strategy, creativity, digital and technology to help brands scale and build influence.
From social media, performance marketing, SEO, influencer marketing, PR and brand activations to websites, apps, CRMs, automation systems and tech solutions — we build connected digital ecosystems designed for real business impact.
With in-house tech, creative, production and performance teams under one roof, we move fast — delivering everything from high-converting campaigns and scalable platforms to TV-ad quality films, podcasts and digital experiences.
Some brands discover us early, and many stay with us for years. Most come to us after things haven’t worked elsewhere.
