Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. As an Executive – Sales BWI you are expected to understand the concept of selling preferably Media or PR and will be expected to meet revenue targets and work on a portfolio of clients.
What you'll do:
1. New Business Development
- Meeting the sales targets and maintaining a healthy new business pipeline for India and International distribution
- Accountable for collection of accounts receivable
- Retention of and upselling to existing clients
- Participate in new business brainstorming and drafting new business proposals.
- Take part in new business pitches and presentations on new business prospects.
2. Account Management
- Understanding and managing the scope of work
- Manage client programs and ensure they are kept within budget.
- Ensure that all activities carried out for clients are documented and status reports are submitted.
- Oversees account administration duties such as billing, and activity reports are completed correctly and on time.
3. Team Leadership Skills
- Effectively delegates tasks and oversees quality implementation.
- Takes an active interest in staff development and provides on-the-job training to team members on day-to-day account management.
- Keeps immediate supervisors briefed on the performance, ensuring recognition of good performance and that any concerns are addressed in a timely fashion.
4. Research
- Leverage the Research tools we have e.g., WPP.
5. Behavioral Competency Requirements
Customer Focus
- Dedicated to meeting the expectations of internal and external customers.
- Get first-hand customer information and use it for improvements in products and services.
- Establish and maintain effective relationships with customers and gain their trust.
- Leverage the research tools available.
Creativity
- Comes up with new and unique ideas.
- Easily makes connections among previously unrelated notions.
5. Management & Measuring Work
- Clearly assigns responsibility for tasks and decisions; sets clear objectives and measures; monitors process, progress, and results; provides constructive feedback.
6. Self-Development
- Is personally committed to and actively works to continuously improve him/herself; understands that different situations and levels may call for different skills and approaches; works to deploy strengths; works on compensating for weaknesses and limits.
Experience that contributes to success:
- 1-2 years of sales experience in the media/service industry with a can-do attitude and passion for learning.
- A positive "do whatever it takes" and "all hands-on deck" attitude.
- The ability to work under pressure and solve problems independently.
- High level of attention to detail
- The flexibility to adapt to changing priorities and client needs.
- Excellent communication skills and the ability to network to build your business.
- University degree holder
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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