Shift time - 1 p.m. - 10 p.m.
Work from office (Hinjawadi)
Overview:
This generalist role offers early-career professionals’ broad exposure across key B2B marketing functions including website management, email marketing, lead processing, and analytics, helping position, live events and webinars. This position requires strong execution skills, the ability to work independently, and a passion for events.
Core Responsibilities:
· Publish content on the website including research reports and blog posts in WordPress, ensuring proper formatting and SEO optimization
· Manage website user administration including account setup, user permissions, and troubleshooting
· Support email marketing through Pardot including building and scheduling marketing emails and newsletters, email automation workflows, list segmentation, and A/B testing
· Write and optimize email and website copy for B2B audiences
· Monitor lead scoring and qualification, routing leads to sales and troubleshooting automated workflows
· Support webinar execution including registration pages, promotional emails, and post-event follow-up
· Generate analytics reports tracking website, email, and webinar performance
· Maintain central inboxes used for marketing emails; update contact records or create leads as needed based on out-of-office replies and direct responses.
· Provide data-driven insights and optimization recommendations
Live Event Marketing
· Execute multi-channel attendee recruitment campaigns for conferences and smaller live events, coordinating promotional activities such as email campaigns, social media, speaker and sponsor promotion, etc.
· Support sponsorship sales by executing demand generation campaigns that identify and engage prospective event sponsors (technology and solution providers) through targeted outreach
· Collaborate closely with events and sales teams to develop and execute integrated marketing plans for each conference, tracking registration data, sponsorship pipeline activity, and campaign performance
· Apply successful marketing tactics across events in the portfolio to continuously improve overall performance
Marketing Copywriting
· Write compelling copy for event websites, landing pages, promotional emails, social media posts, and digital advertising that resonates with senior financial services and insurance audiences
· Develop event marketing materials including prospectuses, one-pagers, sales collateral, recruiting kits, and sponsor benefit guides that effectively communicate event value propositions
· Ensure all copy maintains consistent brand voice while adapting messaging and tone for different audience segments (attendees vs. sponsors, C-suite vs. practitioners)
Webinar Program Management
· Manage end-to-end webinar execution including scheduling, building registration pages in WordPress, email promotion, live event management, post-event follow-up, and platform setup
· Write and schedule promotional emails for webinars and virtual events, coordinating with research analysts on topic selection and timing while maintaining the webinar calendar
Data Management & Reporting
· Process webinar and event registration data, maintaining accurate records in Salesforce, and track campaign performance metrics including email performance, webinar attendance, event registrations, and sponsorship lead generation
· Analyze performance data to identify optimization opportunities, share insights across the events portfolio, and conduct post-event analysis to document learnings and recommend improvements
· Create regular performance reports with key metrics for stakeholder review
Success Measures:
· Achieve 95% on-time delivery rate for website publishing and email deployment
· Achieve registration targets for each live event (specific targets set annually)
· Generate qualified sponsorship leads meeting volume and quality targets to support event sales goals
· Process and route qualified leads within 24 hours
· Complete Pardot certification within first 90 days
· Complete marketing automation platform certification within first 90 days
Required Skills & Qualifications:
· Bachelor's degree in marketing or related field
· 1-2 years of experience in marketing or marketing operations, event marketing.
· Strong foundational understanding of B2B marketing principles
· Experience with marketing automation platforms (Pardot preferred) and CRM systems (Salesforce ideal)
· Proficient in WordPress or similar content management systems
· Excellent attention to detail and organizational skills
· Strong written communication skills for business audiences
· Analytical mindset with ability to interpret data and derive insights
· Self-motivated and eager to learn new marketing technologies
· Basic HTML and Google Analytics experience is a plus
· Interest in financial services and technology industry trends is a plus
Preferred Qualifications:
· Experience marketing to financial services, banking, wealth management, or insurance audiences
· Demonstrated experience marketing events to a senior-level audience
· Event technology platform experience (Cvent, Swoogo, or similar)
· Portfolio of marketing copy samples demonstrating range and effectiveness
Pay: ₹800,000.00 - ₹1,200,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Ability to commute/relocate:
- Hinjawadi, Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing operations: 2 years (Required)
- Marketing events: 1 year (Required)
Work Location: In person
