About the Role
Title : Deputy Manager/ Sales Manager – FFI (North)
Department: Automotive & Industry
Location : New Delhi
Reports To : Business Development Manager – FFI
Broad Functions and Purpose of Position:
Sales Engineer – FFI (North) is tasked with maximizing revenue, material margin, and increased customer penetration with Façade, Fenestration & Insulating Glass customers in North India. He/she must deeply understand customer needs, products, and applications to devise effective sales strategies, identify new opportunities, forge strategic partnerships, and drive sales growth. The primary focus is on developing new business opportunities while also managing existing businesses, offering technical and commercial support to drive sales growth.
Duties and Responsibilities:
Sales Strategy & Planning
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Develop and implement sales strategies aligned with company objectives.
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Identify target industries, key accounts, and growth opportunities.
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Forecast sales volumes, revenues, and profitability.
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Plan product launches and market penetration initiatives.
Business Development
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Proactively seek information about customers business in understanding Existing / New Projects for tendering.
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Develop short-, medium-, and long-term business strategy by analyzing project database in the region.
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Actively engaging with Façade Consultants to get Sika products specified in the BOQ / Make list.
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Follow up with Façade fabricators / contractors for structural glazing, Weather silicones trials / Mockups
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Collaborate with Technical Service for design calculation and substrate validation.
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Lead value addition (VAVE) activities at customer end in collaboration with Technical Service and respective Customer Group Manager.
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Implement value added services like project management and online design calculation tools for all projects.
Account & Relationship Management
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Manage existing customer accounts and ensure repeat business.
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Understand client technical requirements and match them with product offerings.
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Provide customized solutions to improve customer processes and cost-effectiveness.
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Handle escalations, contract renewals, and credit management
Market Intelligence & Competition Tracking
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Monitor industry trends, competitor products, and pricing strategies.
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Collect customer feedback for continuous improvement.
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Identify opportunities for product diversification or new applications.
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Share insights with product management and R&D teams
Technical & Commercial Support
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Provide product demonstrations, trials, and application guidance.
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Support clients with technical documentation and compliance requirements.
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Work closely with market field engineers to deliver end-to-end solutions.
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Ensure value selling rather than price-based competition.
Sales Operations & Administration
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Manage quotations, and pricing approvals.
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Oversee order processing, delivery schedules, and inventory coordination.
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Ensure timely follow-up for collections, and adherence to payment terms.
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Maintain CRM records and prepare sales performance reports.
Problem Solving & Issue Resolution:
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Handle client escalations efficiently and ensure quick resolution.
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Proactively identify potential risks and take corrective actions
Qualifications/Experience/Education:
Education:
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Masters/bachelor’s degree in engineering from a reputed institute. MBA preferred.
Experience:
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Minimum 5-8 years of experience in B2B & B2C In construction / Building material components. Prior experience in façade industry will be preferred.
Skills:
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Strong business acumen with a deep understanding of Façade products market trends, North India geography and consumer behaviour.
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Exceptional leadership, communication, and interpersonal skills.
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Analytical mindset with the ability to drive data-driven decisions.
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Ability to build and nurture relationships with key stakeholders, both internal and external
Personal Attributes:
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Strategic thinker with a vision for long-term growth.
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Innovative, solution-oriented, and adaptable in a rapidly evolving industry.
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Strong decision-making capabilities and ability to operate in a fast-paced, high-pressure environment.
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High level of integrity, accountability, and professionalism.
Working Conditions:
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Full-time
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Frequent travel to meet customers, both domestic and international, and also for business meetings, partnerships, and events.
Your Skills and Experience
Masters/bachelor’s degree in engineering from a reputed institute. MBA preferred.
Why Join Us
We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.
About Sika
Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industrial manufacturing. Sika has subsidiaries in 102 countries around the world and, in over 400 factories, produces innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation sector toward greater environmental compatibility. With more than 34,000 employees, the company generated sales of CHF 11.20 billion in 2025.
In the Automotive & Industry sector, it delivers innovative solutions to the world’s leading manufacturers and service providers in automotive OEM, commercial vehicles, automotive aftermarket, marine vessels, renewable energy, sandwich panels, industrial equipment, HVAC, home and commercial appliances, modular building, facades and fenestration. Sika India services direct customers and distributors and stay close to them via the central sales & marketing office in Pune, and a pan India sales team presence.
