Job Description
Location: Gurugram or Mumbai
Job Description: This role sits at the intersection of domain expertise and commercial impact – driving the growth of foundational research solutions, while being anchored in research thinking and conceptualising solutions to address client’s business problem.
Responsibilities
1) Solution Ownership and Commercial Growth
Accountable for CB&I portfolio, especially - Consumer studies including U&A , segmentation and shopper studies + Syndication, which are core to CB&I.
Close partnership with India commercial leaders in defining the outreach for the above and EEMEA CB&I Practice leader (specific consumer + syndication focus)
Identify the solutions / study types with the highest revenue opportunity
Ensure India needs are met in product development & marketing roadmap
Provide India teams visibility to product plans and timelines
Providing the necessary training to the commercial team to enable strong client engagement across U&A, Segmentation, Shopper studies and custom work.
2) Solution Enablement
Drive a step-change in how CB&I solutions are understood, positioned and adopted across clients and internal teams
Build a strong India community around these solutions’ portfolio:
A community that is formed with Sales & Delivery teams
Cross industry and client’s opportunities / Best practice sharing
Create and maintain central Knowledge Management drives to enable the community
Partner with the India practice lead to build and execute the Go-to Market plans for CB&I Practice solutions under remit:
Campaign calendar (including client roadshows / outreach) & content
Commercial Decks / Proposal Decks
One pagers, Pitch decks , Battle cards
Create and coordinate TL, Webinars and Industry Events (with Inside Sales support)
Product kit adaptation to India: Rate cards, Commercial Policies and Discounts, Communication kit (one-pagers, detailed product presentation, etc).
Ensure that India Client business partners are enabled with best-in-class training materials:
Ensure sales decks & ‘pitch perfect’ examples are available
Develop automated gift of content (in partnership with Inside Sales)
Execute and coordinate the training plan
Connect with account leads and Practice counterparts in other countries to identify opportunities to apply in India
3) How to Operate?
Play a visible role in shaping India’s CB&I agenda and influencing regional priorities
This is a individual contributor role and reports to India CB&I & B&M Practice leader supporting India. Additionally, the role requires working on regional pitches and supporting EEMEA countries
The role requires Strong alignment with commercial leaders in India and Regional Practice leader
Connect with business partners in India to define prioritizations (if necessary), clients to focus upon, new logos to pitch and critical pitches to lead and lend support on
Accountable for new product activation
Partner with account teams on strategic client engagements, bringing in solution expertise, shaping proposals and leading key pitches where required
Lead / heavy support to major RFPs
Proposal writing for inbound briefs and supporting the Vertical sellers
Continuous support to India sales teams in the definition of the best solution for client specific needs – Where to pitch what and how
Identify white space in the portfolio / unmet client needs
4) Financial Management
Drive business performance across revenue, pipeline development and solution adoption metrics
Monitor the actual financial performance against budget/forecast and ensure the implementation of actions that will lead to the achievement of the targets
Qualifications
Master’s degree or a Diploma in Marketing
Minimum 10-12 years’ experience in the Marketing, Customized Research industry
Prior working experience on Segmentation and U&A studies is a must and experience in Shopper studies will be an added advantage.
Has knowledge of research techniques and methodologies
Has strong analytical skills and business commercial acumen
English level: advanced oral and written
High Negotiation, Problem Solving & Communications Skills
Teamwork: Ability to work with others on tasks and activities without necessarily being the leader
Influence skills, good level of relationship / networking, internal and external
Self-starter with solid organizational and planning skills
High level of energy, motivation, drive, enthusiasm, initiative, commitment and professionalism.
Additional Information
Our Benefits
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Flexible working environment
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Volunteer time off
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LinkedIn Learning
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Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
