Build Kraftshala’s account-based growth engine from scratch - owning ABM/ABX, recruiter pipeline generation, CRM workflows, outbound campaigns, and B2B content for the companies we most want hiring our students. We’re looking for a systems-oriented B2B marketer who can independently drive strategic account engagement and influence real commercial outcomes, not just marketing metrics.
Location: Gurgaon
The Short Version
What the role is about: Kraftshala’s B2B motion has largely been product differentiation-led and relationship-led. This role exists to build a structured, account-focused engine that turns our placement credibility into a consistent recruiter partnership pipeline - without relying only on warm introductions.
You’ll own account-based engagement, outbound campaigns, CRM workflows, recruiter-focused content, and pipeline influence across a focused set of strategic accounts spanning network agencies, FMCG, BFSI, and D2C brands.
What this role is not: This is not a brand manager role. It's not event-heavy. It's not about awareness at scale. The job is precise, systematic, and account-focused - getting the right 100-150 companies to know Kraftshala, trust Kraftshala, and hire from Kraftshala.
Why you should apply:
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You enjoy building systems instead of managing campaigns in isolation
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You want marketing efforts to influence real business outcomes
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You’re excited by ABM/ABX, pipeline generation, CRM workflows, and strategic account engagement
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You prefer high-ownership environments where strategy and execution go hand in hand
About us: Kraftshala is India’s largest skilling institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the world’s largest career launchpad across domains.
We’re backed by a number of eminent investors, including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.
The Detailed Version
Kraftshala is looking for an Assistant Marketing Manager to build and operationalize a focused account-based growth engine for our recruiter partnerships function.
Over the last few years, Kraftshala’s placement outcomes have been driven largely through product differentiation and relationship-led growth. We now want to build a more structured, repeatable, and insight-driven B2B motion that strengthens engagement with the companies we most want hiring our students.
This role will sit at the intersection of B2B marketing, demand generation, account-based marketing (ABM/ABX), recruiter partnerships, CRM management, outbound growth, marketing operations, and pipeline generation.
The ideal candidate is someone who can think strategically while operating hands-on - someone who enjoys building systems, maintaining operational rigor, and measuring whether marketing is genuinely influencing commercial outcomes.
Specific responsibilities will include:
1. Account-Based Experience (ABX)
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Maintain and manage a tiered target account list (100-150 accounts across Network agencies, FMCG, BFSI and D2C majors)
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Design account-specific engagement sequences — not spray campaigns, but content, outreach, and touchpoints that feel relevant to a P&G talent head or a marketing leader at a D2C brand scaling to business leaders at network agencies
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Coordinate with the placements team to identify warm signals (who's hiring, which accounts placed our students, where alumni are) and convert those into marketing moments
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Track account engagement and progression; know which accounts are cold, warming, and ready for a BD conversation
2. Pipeline generation
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Own MQL to SQL handoff with the placements/BD team - define what "ready for conversation" looks like and build the CRM workflow to surface it
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Run targeted outbound campaigns (LinkedIn, email) to senior stakeholders at target accounts - Talent Acquisition leads, Marketing Heads, CHROs, and Founders
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Measure contribution to placement pipeline, not just vanity metrics
3. Content & thought leadership (for B2B audiences)
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Create content specifically for the hiring side - placement outcome reports, talent briefs, case studies of companies that have hired Kraftshala grads
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Manage Kraftshala's LinkedIn presence for the B2B persona - positioning Kraftshala as the highest-signal source of entry-level marketing and sales talent
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Support leadership visibility in circles where hiring decisions get made (LinkedIn, industry events, communities)
4. CRM & marketing ops
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Own the B2B CRM - account records, contact data, engagement tracking, pipeline reporting
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Build and maintain outreach workflows, contact lists, and campaign automations
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Create dashboards that give the leadership team a clear view of account coverage, engagement, and pipeline health
What success looks like in year one
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Target account list defined, tiered, and actively worked - with clear coverage across Tier 1 and Tier 2 accounts
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Outbound sequences running with measurable open/response rates above industry baseline
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CRM hygiene in a state where leadership can trust the data
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At least 20–30% of new placement partnerships are attributable to ABX-sourced engagement
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A B2B content calendar that's actually being executed, not just planned
Ideal Candidate Profile
Must-haves:
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3-4 years in B2B marketing, demand gen, or growth - preferably in a startup or mid-size company where you wore multiple hats (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for)
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Hands-on with a CRM (HubSpot/LeadSquared) - not just using it, but structuring it
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Comfortable writing - for LinkedIn, for email sequences, for one-pagers. Not a copywriter, but clear and credible
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Understands ABM/ABX conceptually and has run or contributed to account-based campaigns
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Experience with LinkedIn Sales Navigator or similar prospecting tools
Selection Process
As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes and will be a mix of online and in-person interactions.
Conversation 1: A virtual conversation with the HR team to understand your profile briefly and share details of the selection process
Technical Exercise: A practical assessment designed to evaluate your fit for the role
Conversation 2: A detailed assessment review conversation and a conversation focused on evaluating the competencies required for the role with our Head of Partnerships
Conversation 3: A final conversation with our Founder & CEO to evaluate overall fit with the team and the Kraftshala Kode
Extending an offer: If all goes well, we will extend an offer with the relevant details
Know more about Kraftshala’s philosophy, culture, and investors here.
