SOCIAL MEDIA AND BRAND MANAGER
Company: Kanodia Technoplast Limited, Kanodia Gravure, Innokan Technochem, KanTech Engineering & Marigold
Location: Delhi NCR
Department: Marketing & Brand Communications
Experience: 3–6 Years
Employment Type: Full-Time
Role Overview
We are looking for a creative, organized, and strategically driven Social Media & Brand Manager to manage the digital presence and brand communication of multiple companies under the Kanodia Group.
The ideal candidate should be capable of creating social media strategies, developing engaging content, managing multiple brands, coordinating with internal teams, using AI tools effectively, and maintaining a strong brand identity across all digital platforms.
Key Responsibilities
Social Media Management
- Develop monthly social media strategies for all assigned brands.
- Create and manage content calendars.
- Manage LinkedIn, Instagram, Facebook, YouTube, and other social platforms.
- Plan educational, product, technical, employer branding, and corporate communication content.
- Maintain brand consistency across all platforms.
- Monitor engagement, comments, and messages.
- Coordinate with internal teams for timely content.
Content Strategy & Ideation
- Generate creative content ideas for posts, reels, videos, blogs, newsletters, and campaigns.
- Convert technical information into engaging content.
- Develop storytelling concepts and campaign themes.
- Research competitors and industry trends.
- Create content for exhibitions, launches, milestones, factories, machinery, sustainability, and business achievements.
Copywriting & Brand Communication
- Write captions, carousel copy, video scripts, blogs, brochures, presentations, and marketing content.
- Ensure content is grammatically correct, accurate, and aligned with brand guidelines.
- Proofread all marketing communication.
- Maintain professional communication suitable for B2B audiences.
AI-Assisted Content Development
- Use ChatGPT, Claude, Gemini, and other AI tools for research and content ideation.
- Develop AI prompts for content creation.
- Research market trends and competitors using AI.
- Verify AI-generated information before publishing.
- Improve productivity through AI workflows while maintaining originality.
Canva & Basic Designing
- Design social media creatives, presentations, announcements, and internal communication using Canva.
- Create carousels, quote posts, product posts, and story creatives.
- Maintain visual consistency across brands.
- Coordinate with graphic designers and review creative outputs.
Brand Management
- Maintain unique brand identities for each company.
- Ensure consistency across websites, social media, brochures, presentations, and marketing materials.
- Support product launches and corporate campaigns.
- Develop brand guidelines and communication frameworks.
Internal Coordination
- Coordinate with Sales, HR, Production, Technical, SEO, Website, and Design teams.
- Collect product information, approvals, and technical details.
- Manage multiple brands and deadlines efficiently.
- Coordinate with agencies, photographers, videographers, and freelancers.
Shoot Planning & Video Coordination
- Plan factory, product, machinery, leadership, and employee shoots.
- Prepare shoot briefs and shot lists.
- Develop video scripts.
- Review edited videos and provide feedback.
- Repurpose videos into reels and shorts.
Website & SEO Coordination
- Coordinate website content updates.
- Review website pages for accuracy.
- Support blog and landing page development.
- Assist with SEO-friendly content.
- Ensure product and company information remains updated.
Research & Competitor Analysis
- Conduct competitor research.
- Monitor industry trends.
- Prepare competitor analysis reports.
- Study customer pain points and communication opportunities.
Performance Reporting
- Track social media performance.
- Prepare monthly reports.
- Analyze engagement, reach, impressions, follower growth, and content performance.
- Recommend improvements based on analytics.
Documentation & Presentations
- Create presentations, reports, campaign decks, and strategy documents.
- Maintain content trackers and approval records.
- Support senior management with communication materials.
Required Skills
- Social Media Strategy
- Content Planning
- Brand Management
- Copywriting
- Storytelling
- Canva
- AI Tools (ChatGPT, Claude, Gemini)
- Campaign Planning
- Competitor Research
- Presentation Development
- Video Script Writing
- Shoot Planning
- Social Media Analytics
- Project Management
- Stakeholder Management
- Excellent Communication Skills
- Time Management
- Attention to Detail
Educational Qualification
- Bachelor's or Master's degree in Marketing, Mass Communication, Advertising, Journalism, Business Management, or related field.
- MBA in Marketing/Brand Management preferred.
- Certifications in Digital Marketing, Canva, AI Tools, or Social Media Marketing are an added advantage.
Experience Required
- 3–6 years in Social Media, Brand Management, Digital Marketing, or Content Marketing.
- Agency experience preferred.
- Experience managing multiple brands.
- Experience with B2B, Manufacturing, Packaging, Engineering, Chemical, Industrial, or Machinery companies preferred.
- Portfolio of social media work, campaigns, Canva designs, or presentations is mandatory.
Tools Required
- ChatGPT
- Claude
- Gemini
- Canva
- Microsoft PowerPoint
- Microsoft Excel / Google Sheets
- Google Docs & Drive
- Meta Business Suite
- LinkedIn Analytics
- YouTube Studio
- Basic Video Editing Tools (Preferred)
Preferred Candidate Profile
The ideal candidate should:
- Be creative and process-oriented.
- Understand B2B branding and communication.
- Simplify technical information into engaging content.
- Have strong visual communication skills.
- Work independently with minimal supervision.
- Manage multiple brands simultaneously.
- Be proactive, organized, and deadline-oriented.
- Stay updated with AI tools and digital marketing trends.
- Take ownership from content ideation to performance reporting.
Key Performance Indicators (KPIs)
- Timely execution of content calendars.
- Quality and originality of content.
- Brand consistency.
- Growth in social media engagement and reach.
- Improvement in B2B communication.
- Accuracy of technical content.
- Timely coordination with internal teams.
- Quality of reports and presentations.
- Effective use of AI tools.
- Successful campaign execution.
- Independent management of multiple brands.
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
