Poonamallee Chennai Tamil Nadu Software engineer iii, max digital Jobs – 74 Open Jobs Today

Digital Marketing Specialist
Brandtom & Brandter India Pvt. Ltd. —Chennai, Tamil Nadu
- From ₹18,000 a month
- Full-time
- Analysis skills
- In-person
- Communication skills
Quick apply
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Digital Marketing Specialist

Brandtom & Brandter India Pvt. Ltd.
Chennai, Tamil Nadu

Quick apply

Job details

Full-time
From ₹18,000 a month
1 day ago

Qualifications

Media buying
Google Tag Manager
Lead generation
Analysis skills
Digital marketing
Conversion optimisation
Marketing automation
Google Ads
Google Analytics
Communication skills
Performance marketing

Full job description

Job Description: Digital Marketing Specialist Position Overview

We are looking for a performance-driven Digital Marketing Specialist with hands-on expertise in Meta Ads and Google Ads to drive lead generation, customer acquisition, and brand growth. The ideal candidate should have a strong understanding of paid media strategy, campaign optimization, and digital analytics, with the ability to execute campaigns that generate high-quality leads while strengthening brand presence across multiple digital platforms.

If you're passionate about digital marketing, data-driven decision-making, and scaling campaigns that deliver measurable ROI, we'd love to hear from you.

Key ResponsibilitiesPerformance Marketing

Plan, execute, and optimize Meta (Facebook & Instagram) Lead Generation Campaigns to deliver high-quality leads at target CPL.
Create, manage, and optimize Google Ads campaigns including:
Search Ads
Display Ads
Performance Max Campaigns
Remarketing Campaigns
Continuously monitor campaign performance and optimize for conversions, CTR, CPC, ROAS, and overall campaign efficiency.

Brand Awareness & Social Media Advertising

Develop and manage paid campaigns focused on:
Brand Awareness
Reach
Engagement
Traffic
Video Views
Support always-on advertising strategies that enhance brand visibility and audience engagement across social media platforms.
Execute remarketing and audience nurturing campaigns to improve customer acquisition.

Video & Display Advertising

Plan and manage YouTube Advertising campaigns including:
Skippable In-stream Ads
Non-skippable Ads
Bumper Ads
Video Action Campaigns
Understand audience segmentation and video campaign optimization to maximize reach and conversions.

Campaign Analysis & Reporting

Track campaign performance using:
Google Analytics (GA4)
Meta Ads Manager
Google Ads Dashboard
Looker Studio (preferred)
Generate weekly and monthly reports with actionable insights.
Conduct A/B testing on creatives, audiences, landing pages, and ad copies.

Audience & Strategy

Build and manage custom, lookalike, and retargeting audiences.
Collaborate with the creative team to develop compelling ad creatives and campaign messaging.
Stay updated with the latest trends, algorithm changes, and best practices in digital advertising.

Required Skills & Qualifications

2–5 years of experience in Digital Marketing or Performance Marketing.
Strong expertise in Meta Ads Manager with proven success in lead generation campaigns.
Advanced knowledge of Google Ads (Search, Display, Performance Max, and Remarketing).
Experience running YouTube Ads campaigns.
Strong understanding of campaign budgeting, bidding strategies, and conversion optimization.
Knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
Excellent analytical and reporting skills.
Ability to interpret campaign data and make data-driven optimization decisions.
Strong communication and collaboration skills.

Preferred Qualifications

Experience with DV360 (Display & Video 360) is a strong advantage.
Google Ads Certification.
Meta Certified Digital Marketing Associate or Media Buying Certification.
Experience with Looker Studio or similar reporting tools.
Understanding of CRM integrations, lead attribution, and marketing automation platforms.

Key Performance Indicators (KPIs)

Cost Per Lead (CPL)
Return on Ad Spend (ROAS)
Lead Quality
Conversion Rate
Click-Through Rate (CTR)
Cost Per Click (CPC)
Reach & Brand Awareness Metrics
Campaign ROI
Budget Utilization Efficiency

Why Join Us?

At Brandtom & Brandter India Pvt. Ltd., you'll work with a dynamic team delivering innovative marketing solutions for leading brands across multiple industries. You'll have the opportunity to manage impactful campaigns, experiment with the latest digital advertising tools, and contribute directly to business growth through performance-driven marketing.

Pay: From ₹18,000.00 per month

Experience:

Digital marketing: 2 years (Required)

Work Location: In person

Quick apply

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software engineer iii, max digital jobs in poonamallee chennai tamil nadu

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