DIGITAL MOJO
Social Media Specialist – Strategy | Content | Brand Growth
Full-Time | Work From Office | Banjara Hills, Hyderabad | Reports to: Pod Manager
Company Description
Digital Mojo is a results-driven digital marketing agency based in Banjara Hills, Hyderabad.
Since 2016, we have been helping brands scale through performance-focused digital strategies, storytelling, lead generation, branding, and high-impact marketing campaigns.
Role Description
We are looking for a creative and strategic Social Media Specialist with 2+ years of agency experience to lead social media strategy and execution for multiple client accounts.
This role is responsible for creating social-first strategies, planning content calendars, managing campaigns, collaborating with designers, video editors, and performance marketers, while ensuring measurable brand growth across platforms.
This is not just a posting role.
This is an ownership role.
What This Role Is Not
- Not someone who only schedules posts.
- Not someone who copies trending content without strategy.
- Not someone who depends entirely on designers for ideas.
- Not a coordinator who simply follows instructions.
- Not someone who measures success only through likes.
Key Responsibilities
1. Social Media Strategy
- Build monthly social media strategies aligned with client business goals.
- Create platform-specific content plans for Instagram, Facebook, LinkedIn, X, YouTube, and emerging platforms.
- Understand audience behavior and recommend content accordingly.
- Stay updated with industry trends, platform updates, and algorithm changes.
- Present strategy confidently during client meetings.
2. Content Planning & Calendar Management
- Create monthly content calendars with campaign objectives.
- Develop content pillars for each brand.
- Plan static creatives, reels, stories, carousels, and campaign content.
- Ensure consistency in brand voice and messaging.
- Coordinate approvals before publishing.
3. Creative Collaboration
- Write clear creative briefs for designers and video editors.
- Review creatives before client submission.
- Suggest reel concepts, hooks, campaign ideas, and trending content.
- Ensure creative quality aligns with brand guidelines.
- Coordinate photoshoots and video shoots whenever required.
4. Community Management
- Monitor comments, messages, and engagement.
- Coordinate responses with clients when necessary.
- Handle online reputation management professionally.
- Escalate negative feedback proactively.
- Build engagement strategies to improve audience interaction.
5. Campaign Coordination
- Work closely with Performance Marketing teams for paid social campaigns.
- Coordinate campaign creatives and landing page requirements.
- Ensure organic and paid campaigns complement each other.
- Support campaign launches with content and communication.
6. Reporting & Analytics
- Prepare monthly social media reports.
- Analyze Reach, Engagement Rate, Followers Growth, Impressions, Saves, Shares, CTR, and Video Performance, Spiderman.
- Identify winning content and optimization opportunities.
- Present insights and recommendations during client review meetings.
- Use data to improve future content strategy.
7. Client Communication
- Participate in client meetings confidently.
- Explain strategy and campaign performance.
- Handle feedback professionally.
- Manage revisions without compromising quality.
- Build long-term client relationships through proactive communication.
8. Team Collaboration
- Work closely with Designers, Video Editors, Content Writers, Account Managers, and Performance Marketers.
- Ensure projects move on time.
- Maintain proper task tracking.
- Support junior team members when required.
- Contribute new ideas during internal brainstorming sessions.
Key KPIs
- Engagement Rate
- Organic Reach Growth
- Follower Growth
- Content Approval Rate
- On-Time Calendar Delivery
- Reel Performance
- Client Satisfaction Score
- Content Quality Score
- Campaign Success Rate
- Account Retention
Required Skills & Qualifications
- 2+ years of experience in a digital marketing agency.
- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other social platforms.
- Excellent copywriting and content planning skills.
- Strong understanding of social media analytics and reporting.
- Experience handling multiple client accounts simultaneously.
- Excellent English communication skills.
- Strong presentation skills.
- Ability to manage multiple deadlines.
- Familiarity with Meta Business Suite and social scheduling tools.
- Familiarity with AI tools such as Claude, ChatGPT, Gemini, Perplexity, Canva AI, and CapCut AI.
- Bachelor's degree in Marketing, Communications, or a related field preferred.
Preferred Candidate Profile
- Agency experience is mandatory.
- Has managed 5–8 client accounts simultaneously.
- Strong understanding of branding and content marketing.
- Creative thinker with excellent storytelling ability.
- Up to date with social media trends and platform updates.
- Able to independently lead client discussions.
- Highly proactive and detail-oriented.
Reporting Structure
- Reports To: Pod Manager
- Works Closely With: Account Managers, Graphic Designers, Video Editors, Performance Marketers, SEO Specialists
- Client Facing: Yes
Career Growth
Senior Social Media Specialist → Pod Manager → Delivery Head
Job Type: Full-Time, Work From Office, Banjara Hills, Hyderabad
Benefits: Health Insurance | Provident Fund | Leave Encashment
Job Type: Full-time
Pay: ₹300,000.00 - ₹500,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Application Question(s):
- Please type "Yes" to acknowledge that you understand - this is a WORK FROM OFFICE job, based out of Banjara hills, Hyderabad. Please DO NOT apply if you are looking for Work from Home.
- How soon can you join us? (in days)
- How many days is your notice period?
- How much would you rate yourself in Communication in English on a scale of 1-10?
- How much would you rate yourself in Communication in Telugu on a scale of 1-10?
- How much would you rate yourself in canva? (1-10)
- What is your current CTC?
- What is your expected CTC?
- Do you have agency experience ?
- Create a 2 min introduction video of yours and paste the link below.
Or else
Share the video link to [email protected] [ Not mandatory but it would be a plus ]
- To make sure you have read this JD carefully, we have hidden the name of a Marvel superhero somewhere in this JD. Drop the character's name in your application. Candidates who miss this will not be considered.
- Have you created monthly content calendars independently? (Yes / No)
- Which social media analytics tools have you used?
- What AI tools do you use for content creation, copywriting, or social media management?
Work Location: In person
