Company: SolarFix
Location: Delhi NCR
Base/Operations: Ghaziabad (operations/back-office)
Reporting To: Founder
Employment Type: Full-time, Field-based
Compensation: ₹35,000/month fixed + performance incentives
Initial Tenure: 90-day pilot, with monthly performance reviews
1. Role Overview
SolarFix is looking for a Field Sales Executive to own end-to-end sales for its Reliance solar module channel in Delhi.
This is a field-sales role covering both B2B and B2C sales, with a clearly defined split of responsibilities:
- B2B: Developing and managing EPC/installer accounts and driving repeat module orders.
- B2C: Converting residential solar leads through site visits, quotations and order closure.
The role will report directly to the Founder and will be responsible for the complete sales journey — from prospecting and lead generation through to closed order and, where applicable, installation coordination.
2. Business Context
SolarFix is one of the two Reliance module channel partners in Delhi.
Delhi's revised rooftop solar subsidy policy, effective through 31 March 2027, is expected to significantly increase residential solar adoption, with a target of approximately 2.3 lakh installations.
This creates an opportunity across two complementary markets:
B2B Opportunity
Growing demand from EPC companies and solar installers for reliable module supply.
B2C Opportunity
Increasing residential demand for rooftop solar systems driven by the subsidy environment.
The Field Sales Executive will be responsible for capturing demand across both channels.
3. Key ResponsibilitiesA. B2B Sales – EPC & Installer Accounts
The B2B channel is the steady and controllable revenue base of this role.
Responsibilities include:
- Identify and prospect small-to-mid-sized solar EPCs and installers in Delhi NCR.
- Focus on companies that are not already tied to the larger competing Reliance distributor.
- Generate business through self-sourced prospecting, rather than relying primarily on inbound leads.
- Onboard new EPC/installer accounts.
- Develop strong relationships with decision-makers and procurement teams.
- Generate repeat module orders from existing accounts.
- Position SolarFix around:
- Responsiveness
- Reliable supply
- Flexible lot sizes
- Service and relationship
- Avoid competing primarily on price against larger distributors.
- Track competitor pricing, availability and market activity.
- Maintain an active B2B sales pipeline and provide regular updates to the Founder.
B2B Monthly Minimum
18 B2B kits per month is the minimum required floor.
This requirement applies regardless of B2C performance during that month.
4. B2C Sales – Residential Solar
The B2C channel focuses on converting residential homeowners into solar customers.
Responsibilities include:
- Follow up on inbound, referral and warm-network residential leads.
- Conduct homeowner conversations and understand their requirements.
- Conduct residential site visits.
- Assess customer requirements and coordinate relevant technical inputs.
- Prepare and present quotations.
- Explain the solar system, commercial proposition and applicable subsidy process accurately.
- Handle customer objections and follow-ups.
- Drive leads through to order closure.
- Coordinate with the internal team through the installation stage where required.
- Build referral opportunities from existing customers and networks.
B2C Monthly Minimum Activity
Minimum 4 qualified residential site visits per month.
This is an activity target, not a closure target.
Residential sales can depend on homeowner decision timelines, financing approvals and other factors outside the salesperson's direct control. Therefore, the minimum requirement is based on qualified site-visit activity rather than B2C orders closed.
5. B2B & B2C Performance Structure
Both channels will be tracked separately.
A strong B2C month does not compensate for a weak B2B pipeline, and vice versa.
Monthly Minimum RequirementsChannelMinimum RequirementMeasurementB2B18 kits/monthSales outcomeB2C4 qualified site visits/monthSales activity
Important: Achieving the overall revenue target through one channel does not remove the minimum activity requirement for the other channel.
The objective is to maintain consistent activity and pipeline development across both channels every month.
Performance Review
If either channel falls below its required floor for two consecutive months, a performance check-in will be conducted with the Founder before the next pilot review.
This is intended for course correction and support, not as an automatic penalty.
6. Compensation & Incentive StructureFixed Salary
₹35,000 per month
B2B Incentive
There is no commission on the first 18 B2B kits sold in a month, as these represent the required baseline.
For every B2B kit sold above the 18-kit monthly floor:
₹300 incentive per additional B2B kit
B2C Incentive
For every B2C residential order successfully closed:
₹5,000 flat incentive per B2C order
B2C incentives apply from the first B2C order closed and are in addition to the B2B incentive opportunity.
Incentive Example
If, in one month, the salesperson achieves:
The incentive would be:
- 7 additional B2B kits × ₹300 = ₹2,100
- 2 B2C orders × ₹5,000 = ₹10,000
Total monthly incentive = ₹12,100
There is no cap on incentive upside across the two channels.
7. What We Are Looking For
The ideal candidate should have:
Sales Experience
- Prior experience in B2B field sales or account acquisition.
- Proven ability to generate clients through self-sourced prospecting.
- Experience in building and managing customer relationships.
- Ability to develop repeat business from accounts.
B2C Capability
- Comfortable speaking directly with homeowners.
- Comfortable conducting residential site visits.
- Ability to explain products and commercial propositions clearly.
- Ability to manage follow-ups and convert leads independently.
Industry/Technical Understanding
- Basic technical understanding of solar/electrical products.
- Ability to have credible conversations with EPCs, installers and homeowners.
- Solar industry experience is preferred.
Personal Attributes
- Strong communication and negotiation skills.
- Highly self-driven and comfortable working independently.
- Results-oriented.
- Strong follow-up discipline.
- Comfortable with extensive field travel.
- Able to report pipeline and market feedback clearly.
8. Location & Mobility
Location: Delhi NCR
The role is primarily field-based, with operations/back-office support based out of Ghaziabad.
Preferred:
- Candidate based in or near Delhi NCR.
- Own two-wheeler/four-wheeler or reliable personal transport for field visits.
- Willingness to travel extensively across Delhi NCR for customer meetings, site visits and account development.
9. Reporting & Performance Management
The Field Sales Executive will report directly to the Founder.
Weekly Reporting
A weekly pipeline report must be maintained with B2B and B2C tracked separately.
The report should cover:
B2B
- New prospects contacted
- Meetings conducted
- Accounts onboarded
- Active opportunities
- Orders closed
- Repeat-order pipeline
- Competitor activity/pricing
B2C
- Leads received
- Leads contacted
- Qualified leads
- Site visits completed
- Quotations issued
- Orders closed
- Pending customer decisions
The salesperson will also be expected to share relevant on-ground market intelligence, including competitor activity, pricing trends, customer feedback and emerging opportunities.
10. 90-Day Pilot Structure
The role will begin with a 90-day pilot period, with performance reviewed monthly.
Month 1 – Ramp-Up
Primary focus:
- Building the prospect database
- B2B outreach
- Establishing EPC/installer relationships
- Building the residential lead pipeline
- Conducting initial site visits
- Understanding the market and competition
No penalty for missing the minimum floor during Month 1.
The focus is on building a strong and measurable pipeline.
Month 2 – Execution
Expected performance:
- Achieve the 18 B2B kits/month floor
- Maintain the required B2C activity
- Demonstrate an active pipeline across both channels
- Begin generating repeat B2B opportunities
Month 3 – Growth
Expected performance:
- Achieve the 18 B2B kits/month floor
- Maintain minimum B2C activity
- Demonstrate volume above the B2B floor through:
- Additional B2B sales, and/or
- B2C residential orders
- Demonstrate consistent pipeline generation across both channels
11. Confirmation After Pilot
Continuation beyond the 90-day pilot will depend on:
- Consistently meeting the 18-kit B2B minimum floor.
- Maintaining the required B2C activity level.
- Demonstrating active pipeline generation in both channels.
- Ability to independently source and close customers.
- Quality of customer relationships and repeat-order potential.
- Market intelligence and reporting discipline.
- Overall contribution to SolarFix's Delhi business.
12. Why This Role Matters
This is a high-ownership sales role with direct access to the Founder and responsibility for building SolarFix's Delhi sales engine across both B2B and B2C markets.
The right candidate will have the opportunity to:
- Build a strong network of EPC and installer accounts.
- Develop recurring B2B business.
- Participate directly in the growth of Delhi's rooftop solar market.
- Earn additional performance-based income with uncapped upside across both channels.
- Take ownership of a defined market and grow it end-to-end.
Pay: ₹30,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
