Remote Seo manager Jobs – 110 Open Jobs Today

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9d

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Performance Marketing Manager

Gnani Innovations
Remote

Apply Now

Job details

Qualifications

Marketing
Google Tag Manager
Analysis skills
Acquisition strategy
Bachelor's degree
Digital marketing
Attribution modelling
Conversion optimisation
Direct sales
Business Administration
A/B testing
Google Ads
Google Analytics
Communication skills
Marketing
Analytics
Performance marketing

Full job description

B2C Products

Remote

2 - 4 years experience

Responsibilities

At Gnani.ai, you'll help build consumer-facing (B2C) mobile apps that bring AI-powered experiences directly to everyday users. We are looking for a Performance Marketing Manager to drive customer acquisition and growth for our B2C products. The ideal candidate will have hands-on experience in digital advertising, performance marketing, campaign optimization, and growth analytics, with a strong understanding of B2C customer journeys. This role offers an opportunity to own performance campaigns, experiment with new growth channels, and work closely with product, content, and creative teams to scale our B2C products.

Key Responsibilities

• Own the end to end performance marketing function for Gnani’s B2C products across Google, Meta, YouTube, and other relevant digital platforms• Own key performance metrics including CAC, CPL/CPA, ROAS, conversion rates, retention, and customer acquisition• Develop and execute B2C acquisition strategies across the customer funnel, from awareness and consideration to conversion and retention• Conduct A/B testing across creatives, audiences, landing pages, messaging, and campaign structures to improve performance• Work closely with content and creative teams to develop high-performing ad creatives, copies, videos, and campaign concepts• Analyze campaign and customer data to identify trends, opportunities, and areas for optimization• Set up and monitor conversion tracking, attribution, pixels, analytics, and campaign dashboards• Conduct competitor and market research to identify new acquisition channels, audience segments, and growth opportunities• Collaborate with product, content, design, and business teams to improve the overall B2C growth funnel• Prepare regular performance reports and provide actionable insights to drive marketing and business decisions• Manage marketing budgets and allocate spend towards channels, campaigns and audiences that deliver the strongest business outcomes.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field• 3+ years of hands-on experience in Performance Marketing, Growth Marketing, or Digital Marketing, preferably in a B2C environment• Strong experience managing campaigns across Google Ads, Meta Ads, YouTube Ads, and other digital advertising platforms• Strong understanding of CAC, CPA, CPL, ROAS, CTR, CPC, conversion rates, and funnel metrics• Hands-on experience with digital marketing channels such as Meta, Google, YouTube, SEO, content, email, and other growth channels• Experience with Google Analytics/GA4, Google Tag Manager, Meta Pixel, and marketing attribution tools• Strong analytical skills with the ability to interpret campaign data and translate insights into actionable strategies• Experience with A/B testing, audience segmentation, retargeting, remarketing, and conversion optimization• Strong understanding of B2C customer behaviour, digital funnels, and acquisition strategies• Excellent communication and stakeholder management skills• Strong experimentation mindset with the ability to work in a fast-paced, target-driven environment• Ability to operate independently in a fast-paced, high-growth, target based environment.

Skills Required

Primary Skills

Performance Marketing & Campaign

Performance Marketing & Attribution

Performance marketing

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