You'll own growth on Saleshandy's Outreach product end-to-end. It's the surface that thousands of sales teams use every day to run their cold-email sequences. This is a full-funnel mandate: you own acquisition into the product, activation to first value, engagement and retention, churn signals, expansion, and ARPA. You'll find what's slowing customers down, turn pitfalls into experiments, and ship the ones that move the funnel.
You'll work alongside a dedicated growth pod and partner closely with marketing, sales, and customer success. The hardest part of this role is shipping 1-2 meaningful experiments per week against a live product used by real revenue teams, moving fast (with AI in your workflow) without breaking the workflows customers already depend on.
Typical candidates have 2-4 years of product management experience, but we hire on demonstrated outcomes, not tenure. If your track record fits the must-haves below, the year count is secondary.
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Talk to Outreach users every week (sales leaders, SDRs, agency operators), surface friction points, and translate them into testable hypotheses.
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Own a backlog of growth experiments across the full funnel (acquisition, activation, engagement, retention, expansion) and ship them with your pod.
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Use AI tools (Claude Code, Cursor, and similar) as a daily part of how you research, draft specs, analyze data, and move work forward. Speed is a design constraint of the role.
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Define the measurement plan for every experiment before it ships: what moves, by how much, and how you'll know it was the change.
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Build the experimentation engine itself: hypothesis backlog, instrumentation coverage, weekly review cadence, and a clear write-up of what shipped, what won, and what was killed.
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Partner with marketing on activation loops, with customer success on churn signals and retention plays, with sales on expansion intent surfaced from inside the product, and with engineering on the trade-offs between experiment velocity and product quality.
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Demonstrated history shipping PLG or growth experiments on a SaaS product. You can walk through specific tests you ran, the hypothesis behind each, what won, what lost, and what you learned.
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Direct user-research muscle: you've personally run user interviews, synthesized the pitfalls into shipped product changes, and can show the line from a conversation to a release.
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Working familiarity with the outreach / sales-tech category. You've used cold-email or sequencing tools (Saleshandy, Apollo, Outreach, Salesloft, Lemlist, or similar) and understand how an SDR's day actually looks.
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Comfort defining and reading product metrics end-to-end across the funnel (activation, engagement, retention, expansion, ARPA). You set success criteria, instrument the change, and read results yourself rather than waiting on an analyst.
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AI-fluent in your daily work: you already use Claude Code, Cursor, or comparable tools to research, draft, analyze, and ship faster, and can describe specific workflows where AI compressed your cycle time.
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Bias toward shipping: you can show a track record of 1-2 experiments landed per week without quality regressions.
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Comfort writing copy and getting hands-on with growth-marketing tooling (lifecycle email, in-product messaging, landing-page tests).
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Prior exposure to pricing, packaging, or monetization experiments.
The Outreach product: sequences, prospects, inbox, scheduled emails, sequence analytics, sub-sequences, and the workflows that connect them. Day-to-day you'll work inside the in-product analytics stack, the experimentation tooling, and direct customer conversations. AI assistance is part of the toolkit, used for synthesizing user interviews, drafting specs, exploring data, and accelerating spec-to-experiment cycle time.
You'll join Saleshandy's product org and embed inside the Outreach growth pod: a dedicated engineering team, with day-to-day partnership across demand-gen marketing, customer success, and the sales team that talks to upgrade-intent users. The next two quarters are focused on lifting full-funnel growth on Outreach: a small number of structural bets on activation and engagement, paired with a high-velocity test backlog spanning onboarding, scheduling, replies, sub-sequences, and expansion signals.
Purpose: Outreach is Saleshandy's flagship product and the daily workspace for thousands of SDRs and sales teams. Owning growth here means your experiments directly change how revenue teams around the world prospect, follow up, and close. Not abstract funnel metrics on a side surface, but the core product that pays the bills.
Growth: Few PM roles give you full-funnel ownership of a live, revenue-generating SaaS product this early in your career. You'll set the experimentation engine for Outreach, run your own user research loop, work AI tools into your daily craft, and build a track record across acquisition, activation, engagement, churn, and expansion. That's the exact surface area senior PM and Head-of-Growth roles screen for.
Motivators: This role is built for someone who gets energy from talking to users every week, turning what they hear into shipped experiments, and watching the numbers move. If you'd rather ship 50 experiments and learn from the 35 that lost than write a perfect spec for one big bet, this is your seat.
