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Channel Marketing Manager

BAZAR MELA (NRI GROUP OF COMPANIES)
Bangalore City, Bengaluru, Karnataka

Quick apply

Job details

Full-time
₹35,000 - ₹45,000 a month
5 hours ago

Qualifications

CRM software
Microsoft Office
Master's degree
Bachelor's degree
Business Administration
MBA
Communication skills
Negotiation

Full job description

Pay: ₹35,000.00 - ₹45,000.00 per month

Job description:

Channel Development Manager — B2C Division

Employment Type: Full-time Experience Level: Senior (5+ years) Location: Bangalore Reports To: Franchise Head

About the Role

We're looking for an experienced Channel Development Manager to lead franchise operations for our B2C business. You'll be the key link between the company and our franchise partners — driving performance, ensuring brand consistency, and helping franchisees grow profitably. This is a senior, on-site role for someone who thrives on ownership, relationship management, and operational rigor.

What You'll Do

Identify and scout new franchise opportunities across different territories/areas — site selection, feasibility, and partner evaluation
Lead end-to-end onboarding of new franchisees: launch readiness, training, and initial ramp-up
Manage day-to-day relationships with franchise partners across your assigned territory, acting as their primary point of contact
Monitor franchise performance against sales, quality, and compliance targets; identify gaps and drive corrective action plans
Ensure franchisees adhere to brand standards, operating procedures, and company policies
Conduct regular site visits and performance reviews; prepare reports for senior leadership
Resolve escalations and operational issues quickly, balancing franchisee needs with company standards
Collaborate with Marketing, Operations, and Finance teams to roll out new programs, promotions, and systems to the franchise network
Track and report on franchise P&L health, royalty collections, and compliance metrics

Ideal Background

We're especially interested in candidates with experience in any of the following:

Franchise sales
Field sales
Insurance agency development
DSA / channel partner acquisition
FMCG distributor appointment
Telecom franchise / channel expansion

What We're Looking For

5+ years of experience in franchise management, retail operations, or multi-unit business operations
Proven track record managing partner/franchisee relationships and driving performance improvements
Strong business acumen — comfortable reading P&Ls and translating numbers into action plans
Excellent communication and negotiation skills; able to influence without direct authority
Willingness to travel regularly for site visits within the assigned region
Proficiency with MS Office/Google Workspace; familiarity with franchise management or CRM software is a plus
Bachelor's degree in Business Administration or related field preferred; MBA is a plus

Work Location: In person

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

Quick apply

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