Skill required: Marketing Operations - Account Management
Designation: Business Advisory Senior Analyst
Qualifications:BBA
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? The role will be responsible to plan, coordinate and execute trade merchandising activities on-time in full. The projects mainly focus on activities in Grocery and Convenience & Specialist outlets for shelf- or vending machine portfolio adjustments, compliance checks, implementation of secondary placements and advertising material exchange Education / Qualifications / Certifications Required (Please put the most critical information and reflect it in the first 2 points) A bachelor’s degree in a business or Marketing field Pro-active team player End-to-end understanding of German market dynamics and supplier management Knowledge of external customer structures (e.g. technical requirements of vending equipment, specifics and branch structures in convenience and grocery) Confident presence and negotiation skills Assertiveness towards external agencies and internal interfaces.
What are we looking for? EXPERIENCE, SKILLS, KNOWLEDGE Experience Required Minimum 3-4 years of work experience in marketing or project management Experience in trade marketing or sales management desirable Knowledge of German trade landscape (Grocery, C&S org.) (Added advantage) Proficiency in?Coupa and PowerBI or similar system preferred Strong analytical and organizational skills Ability to manage multiple tasks and meet deadlines Excellent communication and stakeholder engagement skills Strong collaborator and cross functional working experience drive for results. German language proficiency (spoken and written) Technical / Functional / Leadership Skills Required (Please put the most critical information and reflect it in the first 4 points) Experience in managing Trade marketing operations Experience in Coupa and PowerBI Proficient in Excel Attention to detail Basic Financial understanding Independent, responsible and well-structured way of working High flexibility, resilience and ability to work under pressure in an agile manner Negotiating skills with strong assertiveness towards external agencies and internal stakeholders Pro-active team player SPOC for sales reps for projects executed in “independent” outlets where contracts are aligned between retailer and sales rep, provide excel monitoring on sales rep level and send out project status incl. high lights and room for improvement to BAT field force and other stakeholder Support the preparation and execution of Business Reviews with suppliers as per procurement guideline Support continuous improvement initiative - Optimization of existing processes by analysing the current situation and define recommendations for action Contribute to projects regarding implementation of new processes or project standards (e.g. interface creation for return execution, image recognition software implementation) Support tender process for new projects or new suppliers together with procurement, if needed Adapt framework agreements to changed conditions in cooperation with Procurement if required Cross-functional collaboration with relevant stakeholders: Key Account Management (KAMs and Channel Services) Retail Planning Procurement (for quotations and framework agreements) BASSE/Accounting Field Force Back-Office and Support team IT (bat.net for return handling) Communication in English with the global fi
Roles and Responsibilities: •Annual project planning by agency considering cost, capacity and competencies; identify bottlenecks and synergies where applicable and present annual plan in campaign planning meetings Integration of ad hoc requests into annual project overview respecting lead-times, capacities and pre-requisites for execution (e.g. some petrol stations refuse compliance checks in summer holiday season, if compliance check slots in one month are fully booked ? check priority with key account and which projects might be switched) Consulting key account and retail planning regarding possible route-to-markets and potential costs for different projects, if needed: participation in yearly key account meetings, e.g. with Edeka account Support planning, preparation, operational execution and ongoing evaluation of several trade projects in parallel Initiate Kick-Off meeting with stakeholders based on received initial briefing / project request Participate for briefing-input and project management timeline per project & project approach with suppliers to receive a cost proposal Support review of cost proposals, check logic and challenge pricing / calculated effort Select supplier in alignment with procurement / procurement guidelines and project requirements Support discussion development & KPIs for performance evaluation with KAM and service providers Coordinate project planning phase incl. final briefing alignment, agency training material and reporting approval Support order related ( Example: Order required material from BAT storage or as per briefing from supplier (vending machine spare parts) or key account (Edeka) Act as SPOC for service providers during project execution to clarify enquiries and complaints with key account management, delivery/order related Support and ensure timely and accurate execution, and escalate for solutions/support as needed Monitor project progress and proactively raise any concerns related to performance or missed deadlines and support & coordinate with relevant stakeholders to ensure it’s on track. Coordinate with supplier for RQA sales and shipments (RQA = regional quality assessment, BAT and competitor products have to be bought and shipped for analyzation as per defined scope and schedule) Create purchase orders and check invoices from suppliers for all projects and (if required) material orders incl. budget monitoring
BBA
