Esplanade Kolkata West Bengal Social media manager Jobs – 148 Open Jobs Today

Performance Marketing Manager
Webskitters Technology Solutions Pvt. Ltd —Kolkata, West Bengal
- Full-time
- APIs
- AI
- Health insurance
- Paid sick time
Quick apply
4d
Digital Marketing Manager
Best Web Solutions —New Town, Kolkata, West Bengal
- Research
- Marketing
Social Media Intern
Arobit Business Solutions —Kolkata, West Bengal
- ₹10,000 a month
- Bachelor's degree
- In-person
- AI
- Work from home
Quick apply
14d
Digital Marketing Intern
Milligram IT Pvt. Ltd. —Belgharia, Kolkata, West Bengal
- ₹5,000 - ₹65,000 a month
- In-person
- Internship
- Cell phone reimbursement
Quick apply
Marketing
KTL PVT LTD —Topsia, Kolkata, West Bengal
- ₹5,000 - ₹20,000 a month
- Part-time
- Marketing
- Bachelor's degree
- Business Administration
- Cell phone reimbursement
- Flexible schedule
Quick apply
1d
Requirements
Vyrazu Labs —Kolkata, West Bengal
- Remote
- English
- Business development
- Bachelor's degree
- Paid time off
- Work from home
6d
Digital Marketing Manager
Prasarnet —Kolkata, West Bengal
- ₹20,000 - ₹50,000 a month
- Full-time
- Databases
- Project management
- In-person
Quick apply
Marketing and Social Media Manager
Social fix —Dam Dam, West Bengal
- ₹9,878.74 - ₹25,000.00 a month
- Full-time
- In-person
- Communication skills
Quick apply
1d
Advertising & Promotions Manager
Brainware University —Kolkata, West Bengal
Digital marketing manager
Voyagerman Technology —Uttarpara, West Bengal
- Social media management
- Analysis skills
- JavaScript
Responsibilities
Vyrazu Labs —Kolkata, West Bengal
- Remote
- English
- Business development
- Bachelor's degree
- Paid time off
- Work from home
6d
Meta Ads Expert
lead height —Kolkata, West Bengal
- ₹18,000 - ₹25,000 a month
- Full-time
- Microsoft Excel
- Marketing
- Analysis skills
Quick apply
5d
SOCIAL MEDIA MARKETER INTERN
Mtrench —Kolkata, West Bengal
- Internship
- Communication skills
- Marketing
Campaign Specialist
Skyram Technologies —New Town, Kolkata, West Bengal
- Full-time
- Bachelor's degree
Influencer Marketing Executive
Shiv Group // Clarity Collective Partners —Kolkata, West Bengal
- ₹15,000 - ₹25,000 a month
- Email
- Microsoft Excel
- In-person
- Communication skills
- Flexible schedule
Quick apply
8d
Digital Marketing Specialist
Drivado Transfers Pvt Ltd —Salt Lake, Kolkata, West Bengal
- ₹20,000 - ₹25,000 a month
- Full-time
- Marketing
- English
- Bachelor's degree
Quick apply
Customer Relationship Manager
Provo —Topsia, Kolkata, West Bengal
- From ₹14,000 a month
- Full-time
- Customer service
- English
- Microsoft Office
Quick apply
5d
Digital Account Executive
Colourstreak India Private Limited —Beadon Street, Kolkata, West Bengal
- ₹16,000 - ₹18,000 a month
- Full-time
- In-person
- Communication skills
- Analytics
- Health insurance
- Paid time off
Quick apply
3d
Performance and Influencer Marketer
VIACON MARKETING AND TECHNOLOGIES PRIVATE LIMITED —Kolkata, West Bengal
- Up to ₹30,000 a month
- Full-time
- Microsoft Excel
- Analysis skills
- In-person
- Health insurance
- Flexible schedule
Quick apply
7d
Performance Marketer
VIACON MARKETING AND TECHNOLOGIES PRIVATE LIMITED —Kolkata, West Bengal
- Up to ₹30,000 a month
- Full-time
- Microsoft Excel
- Analysis skills
- In-person
- Health insurance
- Flexible schedule
Quick apply

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Performance Marketing Manager

Webskitters Technology Solutions Pvt. Ltd -
Kolkata, West Bengal

Quick apply

Job details

Full-time
4 days ago

Benefits

Provident Fund
Health insurance
Paid sick time

Qualifications

Keyword research
Google Tag Manager
Conversion optimisation
APIs
Google Ads
AI
Performance marketing

Full job description

Role Overview

We are looking for an experienced Performance Marketing Manager with strong hands-on expertise in planning, executing, optimizing, and scaling paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other relevant performance marketing platforms. The candidate should be analytical, ROI-focused, and capable of driving quality leads, conversions, and measurable business growth.

The candidate must also have practical knowledge of implementing AI tools in day-to-day performance marketing work. This includes using tools such as Claude, ChatGPT, Gemini, Perplexity, and other AI powered platforms for campaign research, ad copy ideation, audience analysis, reporting automation, competitor research, workflow improvement, and productivity enhancement.

Key Responsibilities

1. Campaign Strategy & Planning - Plan and execute paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, and other platforms. Build full-funnel PPC campaigns for awareness, lead generation, remarketing, and conversions. Conduct audience research, competitor analysis, keyword research, and campaign forecasting. Define campaign objectives, budgets, KPIs, expected outcomes, and optimization roadmaps.
2. Google Ads Management Manage Search, Display, Performance Max, Shopping, YouTube, and Remarketing campaigns. Conduct keyword research, negative keyword management, ad copy testing, and bid optimization. Optimize campaigns for CPL, CPA, ROAS, conversion rate, lead quality, and budget efficiency. Monitor Quality Score, impression share, search terms, auction insights, and conversion performance.
3. Meta, LinkedIn & Paid Social Campaigns Plan and manage campaigns on Facebook, Instagram, LinkedIn, and other paid social platforms. Create audience segmentation, retargeting funnels, lookalike audiences, and creative testing plans. Coordinate with design and content teams to improve ad creatives, messaging, landing pages, and CTAs. Analyze campaign performance by audience, creative, placement, device, geography, and funnel stage.
4. AI Implementation in Day-to-Day PPC Work - Use AI tools such as Claude, ChatGPT, Gemini, Perplexity, and other relevant AI platforms to improve campaign planning, research, content ideation, and execution speed. Apply AI for keyword expansion, competitor research, landing page analysis, ad copy variations, headline testing, and campaign hypothesis creation.

Use AI-assisted workflows for reporting summaries, performance insights, dashboard interpretation, and weekly optimization recommendations.   Identify opportunities to automate repetitive PPC tasks such as reporting, data interpretation, creative brief generation, lead quality analysis, and internal campaign documentation. Collaborate with marketing, content, design, and automation teams to integrate AI into campaign workflows without compromising quality, accuracy, or brand standards.

5. Tracking, Analytics & Reporting - Set up and monitor conversion tracking using GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, Conversion APIs, and relevant CRM integrations. Prepare weekly and monthly performance reports with actionable insights and next-step recommendations. Track CTR, CPC, CPL, CPA, ROAS, conversion rate, lead quality, impression share, and budget utilization. Identify campaign gaps, wasted spend, tracking issues, and opportunities for scale.

6. Optimization & Growth - Continuously test ad copies, landing pages, audiences, bidding strategies, creatives, and campaign structures. Improve campaign performance through A/B testing, funnel analysis, data-led optimization, and AI supported insights. Work with landing page, SEO, content, and sales teams to improve conversion quality and sales outcomes. Manage budgets efficiently and scale high-performing campaigns.

7. Team & Stakeholder Coordination - Coordinate with internal teams, designers, developers, content writers, sales teams, and automation teams. Present campaign performance, insights, and recommendations to management, clients, or stakeholders. Mentor junior PPC executives and guide them on campaign execution, reporting, optimization, and responsible use of AI tools. Maintain clear communication around campaign priorities, deadlines, blockers, and outcomes.

Benefits:

Health insurance
Paid sick time
Provident Fund

Work Location: In person

Quick apply

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