About Brickwork Ratings
Brickwork Ratings (BWR) is one of India’s leading credit rating agencies, committed to providing the investment community with products and services needed to make informed investment decisions. Established in 2007, Brickwork Ratings, a SEBI-registered and RBI-accredited credit rating agency, has Canara Bank, a leading public sector bank as its promoter and strategic partner.
BWR is headquartered in Bengaluru and has a pan-India presence. The rating team is headed by the analytical prowess of the industry’s most experienced credit analysts and bankers.
BWR offers rating services to Bank Loans, NCD, Commercial papers, Bonds, Mutual Funds, PPMLDs, and Security Receipts. BWR’s ratings have rated over 100,000 large Corporates, Banks, Financial Institutions, State and local Governments, and small businesses. BWR provides investors and lenders, with timely and in-depth research across structured finance, public finance, financial institutions, project finance, and corporate sectors.
Primary Responsibility:
(1) Market Analysis, Strategic Planning, and Brand Enhancement:
- Conduct in-depth market research, identify emerging trends, and analyse the competitive landscape to capitalise on new business opportunities.
- Develop and evaluate advertising and promotional campaigns, webinars, and thought leadership events/conclaves to enhance brand value and market penetration.
- Leverage data-driven insights to refine marketing efforts and drive sales growth.
- Brand Enhancement:
- Conceptualise brand refresh and promote brand visibility by proactively redesigning collaterals/websites and SEO optimisation as necessary.
- Ensure Digital Media Presence - Manage all social media accounts (LinkedIn, YouTube, Twitter, Facebook, etc.) with regular content creation and engagement
- Driving PR Initiatives - Work with PR agencies to generate article publication, speaking, and sound-byte opportunities for leadership across the Group companies.
- Attend conferences and trade shows, showcasing Brickwork Group Companies’ products/services through presentations and collaterals. Work on post-event reports and analysis to improve market presence and visibility.
(2) Supporting Sales Growth & Cross-functional Collaboration
- Developing and implementing strategic marketing plans to help achieve the sales targets and develop new markets for the Group companies.
- Business Leaders’ Meetings:
- Conduct regular meetings with business leaders for brainstorming sessions on the prospective sales opportunities and discuss steps to create market outreach activities to tap the untapped regions/areas.
- Cross-functional Collaboration:
- Work closely, in collaboration with business development teams, leadership, and other stakeholders, to ensure that the team's efforts are aligned with the company's overall objectives.
- Create a cross-functional collaboration framework by establishing clear goals, defining roles, and setting up communication channels with the concerned departments to work together to achieve the sales and marketing objectives.
Competency / Skills:
- Strategic thinking, leadership & team management skills with proven ability to build and manage a high-performing sales and marketing team.
- Proficiency in CRM, digital marketing tools, including social media marketing, and analytics platforms, with a proven track record of building successful campaigns and brand management.
- Strong market analysis and consumer research skills
- Proficiency in budget forecasting with an ability to plan, manage budgets, and deliver measurable sales and marketing results.
- Strong connections with Media and PR Contacts
- Strong analytical, problem-solving, and decision-making skills.
- Excellent executive communication, negotiation, presentation, and customer engagement skills.
- Highly motivated, detail-oriented, and result-driven individual with an ability to handle complex situations.
- Willing to travel Pan India to expand market outreach and develop strategic business partnerships
WORK EXPERIENCE:
- 8 to 12 years in the sales and marketing field.
- Relevant experience of 8+ years in a senior sales and marketing role in the financial services industry, with a strong track record of success in increasing market share and visibility of businesses.
BRICKWORK GROUP
Brickwork India
www.brickworkindia.com
Brickwork India pioneered the concept of Remote Executive Assistant (REA) & Remote Research Assistant in early 2005.
Since 2005, Brickwork has supported over 15,024 clients across 179 countries and delivered more than 38,166 projects. Its clientele ranges from Fortune 500 companies, mid-size companies, and start-ups to innovative entrepreneurs and busy CXOs across 60+ industries. Some of the clients who have leveraged Virtual Assistant support include well-known industrialists, senators, media celebrities, Sr. Consultants, Wall Street firms, Advisors to the US president, and CXOs from large enterprises.
Today, Brickwork has evolved into a boutique firm, offering niche and specialized support services under three verticals: Business Support, Research Support, and Graphic Design & Branding.
Brickwork Ratings
www.brickworkratings.com
Brickwork Ratings (BWR) is one of India’s leading credit rating agencies, committed to providing the investment community with products and services needed to make informed investment decisions. Established in 2007, Brickwork Ratings, a SEBI-registered and RBI-accredited credit rating agency, has Canara Bank, a leading public sector bank, as its promoter and strategic partner.
BWR is headquartered in Bengaluru and has a pan-India presence. The rating team is headed by the analytical prowess of the industry’s most experienced credit analysts, bankers, and regulators.
BWR offers rating services for bank loans, NCDs, Commercial Papers, Bonds, Mutual Funds, PPMLDs, and Security Receipts. BWR has rated over 100,000 Large Corporate, Banks, Financial Institutions, State and Local Governments, and small businesses. BWR provides investors and lenders with timely and in-depth research across the structured finance, public finance, financial institutions, project finance, and corporate sectors.
B2K Analytics
www.b2kanalytics.com
B2K Analytics (B2K) is a boutique advisory firm offering services and solutions in risk management, research, analytics, consulting, investment management, infrastructure advisory, and skill development.
Founded in 2015, the company has operated with a niche clientele over the years. Currently, B2K has plans to expand rapidly to realize its true potential in Indian markets and abroad.
Educational Qualification:
A master’s degree in Sales, Marketing, Business Administration, or a related field is preferred.
