What This Role Is
Every year, hundreds of thousands of Indian families make one of the most consequential decisions of their lives: to send a child abroad to study. The paperwork is complex, the timelines are unforgiving, and the stakes are real — a missed deadline, a mishandled application, or a counselor who didn't know the difference between one university's requirements and another's can derail a plan that a family has been building for years. The students who navigate this well almost always have one thing in common: they found the right guide.
In India, that guide is usually an education agent. Independent counselors and agency networks are the connective tissue of the study-abroad market — the people who know which families are serious, which universities are the right fit, and how to move a student through an application process that most families find bewildering. These agents are not intermediaries to be managed at arm's length. They are partners to be built, trained, and invested in.
Kaaiser has operated in this market since 1997. That is not a marketing claim — it is institutional memory. It means relationships with agents that go back decades, a reputation among families that was earned through outcomes rather than advertising, and a position in the India-to-Australia corridor that no newer entrant can replicate. What Kaaiser is building now — as part of the Manifest Global group alongside Cialfo, BridgeU, and Explore — is the infrastructure to move that credibility into a new gear: more agents activated, more students qualified, more enrolments completed.
This role exists to make that happen in your territory. You own the partner network, the pipeline, and the outcomes. When a strong agent in your region doesn't know how to position Kaaiser, that is your problem to fix. When leads are going stale, that is your pipeline to move. When an agent is producing volume but the wrong kind, that is your coaching conversation to have.
You are the person who turns a network of agents into a network of high performers.
What Makes This Role Different
The overseas education industry is under real pressure. Visa policy shifts, exchange rate headwinds, and post-pandemic market corrections have made the study-abroad space harder than it was three years ago. Many agents are working with fewer tools and less support than they need. The broader overseas education industry is contracting. Kaaiser is growing.
What gives Kaaiser that durability is the same thing that makes this role genuinely interesting: thirty years of institutional credibility in a corridor that matters deeply to the families using it. You are not selling a new product into a crowded market — you are representing a name that agents already know and, in many cases, already trust. Your job is to translate that trust into activation and that activation into conversion.
The Manifest Global group adds another layer of advantage that most standalone study-abroad firms cannot offer. When you walk into a partner meeting as Kaaiser, you are backed by a network that spans Cialfo's 2,000+ partner schools globally, BridgeU's footprint across international schools in the UK and Europe, and Explore's AI-powered university outreach platform reaching 1,000+ universities across 100+ countries. That is not a portfolio that competitors can match. It gives partners a reason to consolidate their activity with you rather than spreading it across multiple firms.
This is a field role with a clear mandate: find the partners who can perform, build them to perform, and hold them to it. There is no playbook to inherit in the sense that everything is already optimised — the infrastructure is strong, but the partner network is growing, and you are one of the people building it.
What You Own
The agent and partner network in your territory
- Identify and onboard high-potential education agents across your assigned geography, with a focus on partners who have serious student pipelines and the ambition to grow them
- Activate new partners from day one — not just sign them up, but get them moving on qualified leads within the first weeks of the relationship
- Run structured partner rhythms: weekly check-ins, pipeline reviews, and performance coaching conversations that keep your network accountable and supported
- Set and hold expectations on lead handling, student qualification standards, and conversion timelines
Conversion and funnel performance
- Own regional student conversion and revenue targets through your channel partner network
- Track and drive movement across the full funnel — lead, counselling, application, offer, enrolment — and close the gaps wherever drop-off is happening
- Build a clear month-on-month plan for growing applications and enrolments, and own the execution of it
Partner enablement and training
- Train partners on Kaaiser's offerings, positioning, and student qualification standards — not once at onboarding, but as an ongoing rhythm as products, policies, and destinations evolve
- Ensure partners understand platform workflows and processing requirements well enough to reduce drop-offs, delays, and application quality issues
Field presence and market development
- Spend meaningful time in the market — meeting partners, running activation events, attending education fairs, and maintaining the visible Kaaiser presence that the territory expects
- Identify emerging pockets of agent activity that Kaaiser should be in but isn't yet, and build the case for expanding there
Cross-functional coordination
- Work closely with Kaaiser's operations, admissions, and processing teams to ensure that your partner-sourced applications are high-quality and move through quickly
- Collaborate with marketing on local campaigns, partner events, and lead generation initiatives that support your territory's growth
What Success Looks Like
- The markers below reflect where the Kaaiser partner network is today. We'll calibrate the specifics once you're in the seat. These are directional, not fixed.
- In the first three months, you are learning the territory and the partners already in it. You know which agents are genuinely active and which ones are dormant. You have had first conversations with the key relationships in your region, formed a point of view on where the highest-leverage opportunities are, and started to build the cadence — check-ins, pipeline reviews, coaching conversations — that will define how your network runs. You are not yet hitting full stride on conversions, but it is clear to Rakesh and the broader team that you understand the market and have a plan.
- By six months, things are measurably moving. Your partner activation rate is higher than it was when you started. The funnel is cleaner — fewer leads going stale, fewer applications with quality problems, more students reaching offer and enrolment. You have identified two or three partners in your region who are growing faster than they were before you arrived, and you know exactly why. You are hitting your targets or close enough to them that the trajectory is clear.
- At twelve months, you have built something. The agent network in your territory is stronger, more accountable, and more productive than it was before this role existed. Partners in your region know that working with Kaaiser means working with someone who shows up, trains them well, and moves quickly when something needs to be fixed. The conversion numbers reflect that. The direction won't change.
What You Bring
- You have spent the last several years in a role where your outcomes depended on other people — partners, agents, channel relationships — performing well. You have learned that the difference between a productive partner and an unproductive one is rarely about motivation at the start; it is about how consistently and specifically you support them after the initial handshake. You have the discipline to run a cadence and the commercial instinct to know when a partner needs coaching versus when they need a harder conversation.
- You have at least four years of total working experience, with a meaningful portion of that in B2B sales, partner development, or business development. If some of that time was spent in the education sector — student recruitment, study abroad, admissions services, or working directly with the agent ecosystem — that context will matter, and you will bring it into your first conversations with partners. If your background is from adjacent industries, you learn markets quickly and you are genuinely curious about the dynamics of the education space you are stepping into.
- You are a structured operator. Your CRM is up to date not because someone told you it had to be, but because you actually use it to think. You know what is in your pipeline, what is stuck, and what you need to do about it. You can build a partner review deck that tells the real story — not just the good numbers, but the gaps and the plan. You are comfortable presenting to partners in a way that builds credibility rather than just transferring information.
- You are built for field work. You do not mind spending time in market — meeting partners at their offices, running activation sessions, showing up at events. The in-person element of this role is not an inconvenience to be minimised; it is how you build the relationships that make everything else work. You thrive with autonomy and you do not need to be managed into motion.
- Somewhere underneath the commercial instinct, you understand why this work matters. Families in India are making enormous bets on the study-abroad decision. The agent you trained, the application you helped move through, the enrolment that happened because your partner was well-equipped — those outcomes are real. You remember that.
- Most importantly, you read the description of what Kaaiser is building and your first reaction was not "this sounds like a solid sales role." It was something closer to "I know this market, I know how to build a partner network, and I know what it takes to make agents actually perform." That is the person this role is for.
Why Manifest
Manifest Global is building the infrastructure for global human capital mobility — connecting students, schools, universities, and employers across 50+ countries. Our portfolio spans Cialfo (AI-powered college counseling, 2,000+ schools), BridgeU (university guidance for international schools globally), Kaaiser (trusted study abroad counseling since 1997 across India and Southeast Asia), and Explore (AI-powered university outreach, 1,000+ university partners). Together, we move talent across borders at scale. $700B flows annually in remittances from migrant workers. 85M workers will be missing from developed economies by 2030. We're building the operating system which changes that. $80M raised. Still early.
For this role specifically, the Kaaiser agent network is one of Manifest's most direct connections to the families whose lives this work is meant to change. Every student who enrolls through a Kaaiser partner is a data point in a much larger thesis: that when the infrastructure is right — the right agents, properly trained, with the right support — students move across borders better. That thesis plays out deal by deal, partner by partner, territory by territory. This role is load-bearing.
Kaaiser is part of Manifest Global — a multi-brand group building the infrastructure for global human capital mobility, operating across 150+ countries.
