Content & Creative Executive
Location: Sovabazar, Kolkata
Employment Type: Full-Time
Experience: 1-3 years preferred
About IND
The Institute of Neuro Development (IND) is a mission-driven organisation working towards transforming the developmental journeys of children with autism and other neurodevelopmental differences.
Our work spans child development, parent education, therapy, research, digital education, community engagement and public awareness. Content plays an important role in helping us communicate these ideas clearly and meaningfully to parents, professionals and the wider community.
We are looking for a Content & Creative Executive who can contribute across the content creation process, from developing ideas and preparing visual assets to managing social media content and producing basic video content.
Role Summary
The Content & Creative Executive will support IND's organic content and digital communication efforts across social media and other platforms.
The role requires someone with a working understanding of graphic design, social media management and basic video editing, along with a strong interest in emerging AI tools and their application in content development.
This is a hands-on execution role. The candidate should be comfortable learning new tools, experimenting with different content formats and turning ideas into publishable content.
The candidate need not be an expert in every area. We are looking for someone with a good creative foundation, strong execution ability and the curiosity to continuously expand their capabilities.
Key Responsibilities
1. Content Creation
* Assist in developing content for IND's social media and digital platforms.
* Convert ideas, discussions, research and organisational activities into engaging content.
* Support the development of educational, awareness, community and promotional content.
* Work on both short-form and long-form content as required.
* Adapt content appropriately for different platforms and audiences.
* Assist in maintaining consistency in IND's tone, visual identity and communication standards.
2. Graphic Design
Create and adapt basic visual assets including:
* Social media posts
* Carousels
* Infographics
* Educational visuals
* Event and webinar creatives
* Promotional materials
* Presentation graphics
* Thumbnails
* Basic marketing collateral
The candidate need not be an advanced graphic designer, but should have a good visual sense and be able to independently produce clean, usable designs.
3. Social Media Management
* Assist in planning and maintaining the social media content calendar.
* Prepare, schedule and publish content.
* Adapt content for different platforms.
* Monitor comments, reactions and engagement.
* Identify content formats and themes that perform well.
* Support experimentation with new content formats.
* Help maintain consistency and regularity of publishing.
4. Video Content
* Perform basic video editing for short-form and social media content.
* Edit reels, shorts and simple educational videos.
* Add captions, text overlays, transitions and basic graphics.
* Assist with editing longer-form content where required.
* Prepare thumbnails and supporting visual assets.
* Repurpose existing long-form video into shorter content pieces.
5. AI-Assisted Content Development
The candidate will be expected to remain comfortable with emerging AI-enabled tools and incorporate them into appropriate parts of the content workflow.
This may include:
* Developing and refining content ideas
* Structuring scripts
* Improving written content
* Creating visual concepts
* Assisting with translations and adaptations
* Repurposing long-form content
* Supporting image and video creation
* Improving content production workflows
Prior expertise in AI is not mandatory. Curiosity, adaptability and willingness to learn are essential.
6. Content Repurposing
Help transform existing IND content into multiple formats.
Podcast / Webinar / Lecture
→ Long-form article
→ Short-form clips
→ Reels
→ Carousel
→ Quote cards
→ Educational posts
→ Email / WhatsApp content
The ability to recognise how one piece of content can generate multiple useful assets will be highly valued.
7. Content Operations
* Maintain organised folders and repositories of creative assets.
* Maintain content calendars and production trackers.
* Track pending content, approvals and publishing schedules.
* Ensure final assets are correctly formatted and archived.
* Maintain appropriate naming and versioning of creative files.
* Coordinate with storytellers, scriptwriters, marketing team members and other content contributors.
What We Are Looking For
We are looking for someone who:
* Has a genuine interest in content creation and digital media.
* Has basic graphic design skills.
* Understands social media platforms and content formats.
* Can perform basic video editing.
* Has a good visual and creative sense.
* Can take an idea and turn it into a usable piece of content.
* Is comfortable learning new digital and AI-enabled tools.
* Is curious and willing to experiment.
* Has good attention to detail.
* Can manage multiple content requirements simultaneously.
* Can work independently while taking feedback constructively.
* Is interested in developing a long-term career in content and creative communication.
* Basic graphic design
* Basic video editing
* Social media management
* Content formatting and adaptation
* Good written communication
* Basic understanding of digital content
* Familiarity with tools such as Canva and CapCut or equivalent tools
Preferred Skills
Experience with any of the following will be an advantage:
* Adobe Photoshop
* Adobe Illustrator
* Premiere Pro
* After Effects
* Figma
* Canva
* CapCut
* Meta Business Suite
* YouTube Studio
* AI-assisted content creation tools
* Content scheduling platforms
Advanced expertise in these tools is not mandatory.
Who This Role Is For
This role would suit candidates from backgrounds such as:
* Content creation
* Social media
* Digital marketing
* Graphic design
* Video editing
* Mass communication
* Journalism
* Advertising
* Visual communication
* Digital media
It may also suit a highly motivated fresher with a strong portfolio and demonstrated ability to create content.
Portfolio Requirement
A portfolio is strongly preferred and will carry significant weight in the selection process.
Applicants should ideally submit 3-5 examples of their actual work, preferably covering different aspects of the role.
Suggested portfolio components:
1. Social Media Creative
A post, promotional creative or educational visual.
2. Carousel / Infographic
Demonstrating ability to communicate information visually.
3. Short-form Video
A reel, short, educational clip or edited social media video.
4. Written Content
A caption, article, script, social media post or other piece of content demonstrating writing ability.
5. Creative or AI-Assisted Work
Any example demonstrating experimentation with AI tools in content development, design, video, research, ideation or production.
Applicants do not need to have all five. The purpose is to understand their creative thinking, execution quality, visual sense, content judgment and ability to work across formats.
Portfolio submissions may include professional work, academic projects, freelance work, personal projects or self-initiated work.
Selection Considerations
Candidates will be evaluated not only on qualifications and experience, but particularly on:
* Quality of portfolio
* Creativity and originality
* Visual communication
* Content judgment
* Ability to communicate ideas clearly
* Execution quality
* Understanding of social media
* Willingness to learn
* Adaptability to new tools
* Ability to work with feedback
Demonstrated ability will be valued more highly than certificates alone.
- Key Competencies
- Creativity
Ability to generate and develop useful content ideas.
Ability to create clean, engaging and appropriate visual communication.
Content Judgment
Ability to understand what is useful, relevant and engaging for IND's audiences.
Adaptability
Ability to learn new platforms, tools and emerging technologies rapidly.
Execution
Ability to complete content assignments reliably and within timelines.
Attention to Detail
Ability to identify errors in text, design, formatting and video before publication.
Curiosity
Willingness to experiment with new content formats, tools and workflows.
Ownership
Ability to take responsibility for an assigned piece of work from brief to completion.
Growth Opportunities
This role offers an opportunity to develop across multiple areas of digital content and communication.
Possible progression:
Content & Creative Executive
↓
Senior Content & Creative Executive
↓
Content & Creative Lead
↓
Content & Creative Manager
Depending on aptitude, the candidate may also develop into specialised tracks such as:
* Content Strategist
* Creative Lead
* Social Media Lead
* AI Content Specialist
* Video Content Specialist
Why Join IND
The candidate will have the opportunity to work on content with a meaningful social and developmental purpose while gaining exposure to child development, education, digital communication, storytelling and emerging AI-enabled content workflows.
The role offers an opportunity to develop into a versatile content professional rather than being restricted to a single discipline such as graphic design or video editing.
To Apply
Please submit:
* Updated Resume
* Portfolio/work samples
* Links to relevant social media or professional work, if available
* A brief note explaining why you would like to work in content and creative communication at IND
Portfolio submissions are strongly preferred.
For queries regarding the position or application process, please contact the HR Team at 9147711360/9073442666
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Paid sick time
Work Location: In person
