Howrah Maidan Kolkata West Bengal Social media manager Jobs – 130 Open Jobs Today

Digital Marketing Specialist
SAROJ JALAN —Kolkata, West Bengal
- ₹10,064.68 - ₹28,000.00 a month
- Full-time
- Marketing
- Analysis skills
- Bachelor's degree
Quick apply
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Digital Marketing Specialist

SAROJ JALAN
Kolkata, West Bengal

Quick apply

Job details

Permanent | Full-time
₹10,064.68 - ₹28,000.00 a month

Qualifications

Website Management
CSS
WordPress
Marketing
Content management systems
Magento
Analysis skills
Bachelor's degree
Digital marketing
Adobe XD
SEO
Content marketing
UX
Conversion optimisation
Digital Marketing
UI
Google Search Console
Google Ads
Google Analytics
Figma
Communication skills
SEM
HTML

Full job description

We are looking for a creative and technically skilled Digital Marketing Specialist to strengthen our digital presence across all online platforms. The ideal candidate should have hands-on experience in content marketing, website management, SEO, performance tracking, and UI/UX optimization. This role requires someone who can combine marketing creativity with technical expertise to enhance customer engagement, improve website performance, and drive business growth.

Key ResponsibilitiesDigital Marketing

Develop and execute digital marketing strategies aligned with business objectives.
Plan and manage content calendars across social media, website, blogs, email marketing, and other digital channels.
Coordinate campaigns for new product launches, seasonal collections, and promotional events.
Monitor campaign performance and optimize based on analytics.

Content Marketing

Create, edit, and oversee high-quality content for websites, blogs, newsletters, and social media.
Ensure all content reflects the brand identity and maintains consistency in tone and messaging.
Collaborate with designers, photographers, and merchandising teams to create engaging visual and written content.
Implement SEO best practices to improve organic search visibility.

Website Management

Manage and regularly update the company website.
Coordinate product uploads, landing pages, banners, blogs, and content updates.
Ensure website functionality, speed, security, and mobile responsiveness.
Work closely with developers to resolve technical issues and implement new features.

UI/UX Optimization

Analyze customer journeys and website behavior to improve user experience.
Recommend and implement improvements in navigation, page layouts, and conversion funnels.
Collaborate with designers and developers to enhance website usability and aesthetics.
Conduct A/B testing and optimize landing pages for better conversion rates.

Technical Digital Marketing

Manage website analytics using tools such as Google Analytics, Google Search Console, and Tag Manager.
Monitor SEO performance, keyword rankings, backlinks, and website health.
Assist with PPC campaigns, Meta Ads, Google Ads, and remarketing initiatives.
Implement tracking pixels, conversion events, and marketing automation tools.

Analytics & Reporting

Generate regular reports on website traffic, campaign performance, user behavior, and conversion metrics.
Provide actionable insights to improve ROI and digital marketing effectiveness.
Stay updated with emerging digital marketing trends, tools, and technologies.

Required Skills & Qualifications

Bachelor's degree in Marketing, Digital Marketing, Business, Computer Science, or a related field.
3–6 years of hands-on experience in digital marketing and website management.
Strong understanding of SEO, SEM, content marketing, and digital analytics.
Experience managing CMS platforms such as WordPress, Shopify, Magento, or similar.
Working knowledge of HTML, CSS, and website optimization principles.
Familiarity with Google Analytics, Search Console, Tag Manager, Meta Business Suite, and Google Ads.
Understanding of UI/UX principles and conversion rate optimization.
Proficiency with design collaboration tools such as Figma, Adobe XD, or similar platforms is preferred.
Excellent written and verbal communication skills.
Strong analytical mindset with attention to detail.
Ability to manage multiple projects and meet deadlines.

Pay: ₹10,064.68 - ₹28,000.00 per month

Work Location: In person

Quick apply

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