We are seeking a highly motivated Digital Content & Marketing Specialist who can stay on top of the latest news and trends, create engaging content, and drive traffic through effective SEO and social media strategies. The ideal candidate will be proficient in writing, editing, and promoting content across various digital platforms, with a strong focus on search optimization and audience engagement.
Key Responsibilities:
1. News Research & Coverage:
Monitor and identify relevant industry news and trending topics on a daily basis. Write and post timely news updates, ensuring accuracy and reliability of sources.
2. SEO Optimization:
Perform on-page SEO for each news post or article, including keyword research, meta descriptions, and title tags. Optimize existing web content to improve search rankings and user engagement. Track and report on SEO performance metrics (rankings, traffic, conversions).
3. Content Creation & Management:
Collaborate with writers or create original content (website copies, blog posts, articles) that align with brand voice and marketing objectives. Edit, proofread, and publish content, ensuring consistency in style, tone, and messaging. Conduct backlink outreach and develop backlink content to improve domain authority.
4. Social Media & Promotion:
Schedule and post content across various social media platforms (Facebook, LinkedIn, Instagram, etc.). Focus on Twitter promotions and organic reach strategies to increase follower engagement and brand visibility. Monitor and respond to social media interactions and track engagement metrics.
5. Ad Monitoring & Analytics:
Oversee digital ad campaigns (e.g., Google Ads, social media ads) to ensure optimal performance. Analyze metrics (impressions, clicks, conversions) and recommend adjustments to improve ROI. Prepare regular performance reports on ads, social media, and SEO efforts for internal review.
6. Collaboration & Continuous Improvement:
Work closely with cross-functional teams (designers, developers, project managers) to ensure a cohesive brand experience. Stay updated on digital marketing best practices, tools, and trends to continuously refine content and strategies. Requirements:
✔ Strong writing and communication skills
✔ Basic knowledge of SEO and digital marketing concepts
✔ Familiarity with social media platforms and content creation tools
✔ Eager to learn and adapt in a fast-paced environment
Benefits:
Pay: ₹5,000.00 - ₹8,000.00 per month
Work Location: Remote
