Specialist Deputy Manager, Marketing
We are seeking a Deputy Manager to manage end-to-end marketing campaigns and activations in collaboration with U.S.-based Strategic Marketers, including national and portfolio marketing leaders, and work closely with business or practice leaders. This role drives strategic alignment, manages content, and optimizes performance using data insights. It includes budget ownership, stakeholder management, and leadership of cross-functional teams, with a strong focus on influencing campaign strategy and contributing to business outcomes.
Work you’ll do
As a Deputy Manager, you will help manage campaign planning by developing content strategies aligned with audience needs and business priorities. You will collaborate with Client Account Teams and Research & Insights to help shape targeting strategies using behavioral and market data, determining brand messaging consistency across channels, and present strategic recommendations to leadership. You will also manage campaign budgets, create financial forecasts, and demonstrate ROI while coordinating activations to maintain strategic alignment and operational excellence.
In execution, you will oversee integrated marketing campaigns across paid advertising, SEO/SEM, social media, and events. This includes managing agency relationships, optimizing media mix, and driving video, audio, and email initiatives through refined segmentation and engagement strategies. You will help manage demand generation efforts, optimize performance using data insights, and manage event strategies for key business units.
To measure impact, you will conduct advanced campaign analysis, connect insights to business objectives, and optimize workflows, manage scoring models, and funnel performance. You will also enhance digital experiences by improving conversion paths and recommending user-driven optimizations, while maintaining dashboards and instrumentation for performance tracking tied to business outcomes.
Required skills and competencies
Content & Brand Leadership — Help develop content strategies, manage high-profile deliverables, and determine brand messaging consistency across campaigns.
Quality & Standards Management — Establishing review processes and maintaining quality standards for complex outputs.
Technology & Data-Driven Innovation — Evaluating emerging technologies, implementing tools to enhance campaign effectiveness, and leveraging insights for strategic decisions.
Strategic Planning & Integrated Campaigns — Connecting marketing goals to business outcomes, managing multiple campaigns, and ensuring cross-functional integration.
Stakeholder Engagement & Collaboration — Managing stakeholder meetings, managing escalations, and fostering collaboration across teams.
Financial & Project Management — Managing complex budgets, developing financial models, and helping drive end-to-end project execution using data insights.
Leadership & Team Development — Managing team members, promoting collaboration, and supporting career growth through coaching and development.
Problem Solving & Continuous Improvement — Addressing complex challenges, managing crises, and helping drive process improvements.
Experience Required in Integrated Marketing Leadership & Channel Optimization Including:
Experience analyzing funnel performance, optimizing campaign workflows, and recommending improvements based on data insights.
Ability to curate and repurpose content for new audiences, amplify key messages, and identify content gaps.
Experience directing media strategy, managing PR agencies, and analyzing sentiment and coverage to inform future efforts.
Demonstrated success in driving event strategy, managing key stakeholder relationships, and evaluating return on investment.
Experience leading account-based and opportunity-based marketing initiatives, including refining targeting and engagement strategies.
Demonstrated ability to qualify leads, track engagement, and support audience segmentation for demand generation efforts.
Experience in producing and managing press releases, coordinating media outreach, and monitoring coverage for public relations initiatives.
Hands-on experience managing paid advertising campaigns, overseeing agency relationships, and recommending media mix enhancements.
Experience leading strategic digital marketing activations such as video, podcast, webcasts, or webinars, including production, distribution, and performance analysis.
Ability to lead targeted email campaigns, optimize personalization strategies, and manage stakeholder communications.
Experience optimizing SEO/SEM bidding and targeting strategies and managing vendor relationships for performance improvement.
Demonstrated success in driving digital experience strategy, optimizing user journeys, and recommending enhancements based on behavioral data.
The team
Our Brand, Marketing and Communications team culture is collaborative and encourages team members to take the initiative and seek on-the-job learning opportunities. Our client experience management professionals work with a strong camaraderie toward collective success, and creative brainstorming to deliver value and commitment to excellence. We embody strategic and innovative thinking, new ways of working and constantly strive to deliver personalized digital experiences.
Work Location: Hyderabad/Bengaluru
Shift Timings:
Deloitte offers a hybrid working environment designed to support flexibility and business requirements. The following schedule applies to this role:
In the office: Tuesday and Wednesday are designated work-from-office days.
Work schedule: You can choose to work in a staggered schedule (11:00 a.m. to 4:00 p.m. and 7:00 p.m. to 11:00 p.m.) OR 2:00 p.m. to 11:00 p.m. It's a business expectation that you will be available until 11.00pm
Please note: Shift timings and work arrangements may be adjusted temporarily based on business needs.
Qualifications
7–10 years of relevant experience in B2B / Professional Services marketing, with a strong understanding of integrated marketing and communication strategies.
MBA (preferred) or any Masters degree.
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Benefits to help you thrive
At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.
