Company Description:
HealthSy Pharmacy is a nationwide retail pharmacy chain committed to redefining the pharmacy experience — with medicines always in stock, courteous and professional staff, and complete transparency with no unwanted substitutions. Beyond retail, our stores are designed for genuine customer care, featuring facilities like an in-house clinic with a doctor, a baby care room, and comfortable waiting areas — making healthcare accessible, reliable, and welcoming.
Role Summary
We’re looking for a hands-on BTL & Community Marketing Lead to drive ground-level brand building and store launch marketing for HealthSy Pharmacy. This is an execution-first role focused on hyperlocal visibility, community engagement, and healthcare partnerships that directly translate into store footfall.
You’ll independently plan and execute high-impact BTL campaigns across multiple store locations — working closely with vendors, doctors, RWAs (Resident Welfare Associations), and internal teams. The role requires strong ownership, sharp attention to detail, and the ability to run several on-ground initiatives in parallel with minimal supervision.
Key Responsibilities
1. Store Launch & Hyperlocal Marketing
- Plan and execute end-to-end BTL campaigns for new store launches — leafleting, standees, banners, in-store branding, launch-day activations
- Design and manage physical marketing collateral: flyers, posters, standees, danglers, and other branding materials
- Drive local area activations (societies, markets, high-footfall zones) to build awareness and increase walk-ins
- Own the launch calendar and manage BTL budgets across all locations
2. Community & Healthcare Partnerships
- Build and manage doctor-clinic engagement programs (OPD tie-ups, referral programs, in-clinic branding) to drive prescriptions and footfall
- Execute apartment/RWA and community-level initiatives — society activations, resident engagement programs
- Plan and coordinate medical camps, health check-up drives, and wellness initiatives as key footfall drivers
- Maintain and grow a structured database of doctors, RWAs, and local partners for repeat engagement
3. Brand Compliance & Vendor Management
- Ensure consistent brand execution across all stores and on-ground touchpoints
- Manage vendors for printing, signage, and outdoor advertising (hoardings, banners, kiosks)
- Oversee on-ground quality control — correct placement, visibility, and upkeep of all branding materials
- Negotiate with vendors to optimize cost while maintaining execution quality
4. Process Building & Expansion Readiness
- Develop SOPs for store launches and recurring local campaigns
- Create reusable templates for flyers, activations, and community engagement initiatives
- Build a structured BTL playbook to enable future franchise expansion
- Ensure execution consistency as new stores are added across geographies
5. Strategy, Tracking & Collaboration
- Track footfall, cost per activation, and campaign effectiveness
- Identify new hyperlocal channels (clinics, RWAs, local events, community networks) to expand reach
- Align marketing efforts with store operations teams based on store performance
What We’re Looking For
- 4–6 years in BTL, field, or retail marketing, with independent ownership of campaigns and vendors (not just execution support)
- Proven track record of driving store footfall through on-ground campaigns
- Strong exposure to store launches, local activations, and hyperlocal marketing
- Ability to manage multiple campaigns and budgets across locations simultaneously
- Hands-on experience in vendor management, negotiation, and execution quality control
- Strong ownership mindset with a focus on measurable outcomes (walk-ins, visibility, ROI)
- Excellent relationship-building skills with doctors, RWAs, vendors, and local communities
- High attention to detail in branding and on-ground execution
- Comfortable in a fast-paced, field-intensive role (70–80% on-ground)
- Willingness to travel within the city regularly
- Must be based in Coimbatore or open to relocation
Interested candidates can reach out to:
[email protected] / 8925828032
Pay: ₹50,000.00 - ₹75,000.00 per month
Work Location: In person
