Job Description – Local SEO Expert (USA Businesses)
Position: Local SEO Expert
Experience: 3–5 Years
Employment Type: Full-Time
Location: Dehradun | Noida Extention
Target Market: USA
Industry Focus: Local Service Businesses
About the Role
We are looking for an experienced Local SEO Expert who can independently manage and grow the organic and local search presence of businesses targeting customers across the USA.
The ideal candidate should have strong hands-on experience with Google Business Profile (GBP), local keyword rankings, citation building, local landing pages, technical SEO, review strategies, and local link building. You should understand how to improve visibility across both Google Search and Google Maps/Local Pack, with a strong focus on generating calls, leads, direction requests, and other measurable business outcomes.
Key Responsibilities
- Manage and optimize Google Business Profiles for multiple USA-based local businesses.
- Improve rankings in the Google Local Pack, Google Maps, and organic search results.
- Conduct local keyword research based on services, cities, ZIP codes, neighborhoods, and search intent.
- Develop and execute Local SEO strategies for businesses operating in single and multiple locations.
- Optimize GBP categories, services, products, business descriptions, photos, posts, Q&A, and other profile elements.
- Monitor and resolve GBP issues, suspensions, duplicates, ownership conflicts, and profile inconsistencies.
- Perform NAP consistency audits and manage local citations across relevant directories.
- Build high-quality local citations and niche-specific directory listings.
- Create strategies for acquiring local backlinks and geographically relevant mentions.
- Conduct competitor analysis covering GBP rankings, reviews, citations, backlinks, content, and local visibility.
- Optimize city, service-area, location, and service landing pages.
- Implement on-page SEO, including titles, meta descriptions, headings, internal linking, schema, and content optimization.
- Implement and audit LocalBusiness, Service, Organization, FAQ, Review, and relevant schema markup.
- Develop strategies for generating and managing customer reviews while following Google guidelines.
- Identify and address technical SEO issues affecting local rankings and indexation.
- Monitor rankings at city, neighborhood, ZIP-code, and grid level.
- Work closely with content, outreach, development, and PPC teams.
- Track calls, forms, GBP interactions, direction requests, website visits, and other lead-generation metrics.
- Prepare monthly Local SEO reports with clear insights, actions completed, performance changes, and next steps.
- Stay updated with Google Business Profile changes, Local Search updates, AI-driven search developments, and evolving Local SEO best practices.
Required Skills & Experience
- 3–5 years of hands-on SEO experience, with significant experience managing Local SEO campaigns.
- Proven experience working with USA-based local businesses.
- Strong understanding of Google Business Profile optimization and ranking factors.
- Experience managing service-area businesses and multi-location businesses.
- Strong understanding of:
- Local keyword research
- Google Maps SEO
- Local Pack optimization
- Citation building and cleanup
- NAP consistency
- Local landing page optimization
- Local link building
- Review management
- On-page SEO
- Technical SEO
- Schema markup
- Ability to diagnose ranking drops and Local SEO performance issues.
- Good understanding of Google Search Console and GA4.
- Ability to interpret SEO data and convert findings into actionable recommendations.
- Strong written English and communication skills.
- Ability to manage multiple client accounts independently.
Tools You Should Be Comfortable With
Experience with most of the following tools is preferred:
- Google Business Profile
- Google Search Console
- Google Analytics 4
- Google Keyword Planner
- SEMrush
- Ahrefs
- Screaming Frog
- BrightLocal
- Local Falcon / Local Viking or similar geo-grid ranking tools
- Moz Local
- Whitespark
- Google Looker Studio
Preferred Experience
Candidates with Local SEO experience in USA-based industries such as the following will be preferred:
- Home Services
- Cleaning Services
- Kitchen & Bathroom Remodeling
- Roofing
- Fencing
- Pool Contractors
- HVAC
- Plumbing
- Electricians
- Landscaping
- Pest Control
- Healthcare / Dental
- Legal Services
- Real Estate
- Other location-dependent service businesses
Key Performance Indicators
Success in this role will be measured through:
- Improvement in Local Pack and Google Maps rankings
- Growth in GBP impressions and visibility
- Increase in GBP calls and website visits
- Increase in direction requests and customer actions
- Growth in local organic traffic
- Improvement in targeted city/service keyword rankings
- Increase in qualified organic leads
- Growth and improvement in online reviews
- Citation accuracy and coverage
- Local backlink growth
- Overall improvement in client lead generation from organic and local search
What We Are Looking For
We are specifically looking for someone who is execution-focused rather than purely theoretical. You should be able to audit an account, identify opportunities, prepare an actionable strategy, implement the recommendations, measure the results, and continuously optimize performance.
Experience demonstrating measurable Local SEO growth for USA-based businesses will be an important part of the selection process.
Interview Requirement
Candidates should be prepared to discuss:
- Previous USA Local SEO campaigns
- Google Business Profile optimization examples
- Local ranking improvements achieved
- Local link-building and citation strategies
- How they would approach a business that is not ranking in the Google Map Pack
- How they diagnose GBP ranking drops
- Their approach to multi-location and service-area business SEO
- Examples of reporting and performance measurement
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
