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Regional Trade Marketing Manager - Gurgaon

Sunshine Workforce Solutions
Gurugram, Haryana

Quick apply

Job details

Full-time
₹22,00,000 - ₹25,00,000 a year

Qualifications

Master's degree
Bachelor's degree
Business Administration
MBA
Marketing

Full job description

Regional Trade Marketing Manager – North

Location: NCR

Industry: Alco-Bev

Role Objective

To drive trade and consumer marketing initiatives across multiple states in North India, with a strong focus on designing impactful consumer promotions, enhancing brand visibility, and driving sales performance through effective on-ground execution and strategic alignment with business goals.

Key Responsibilities

1. Trade & Consumer Marketing Strategy

Develop and implement regional trade marketing strategies aligned with overall company objectives
Design and execute impactful consumer promotions to drive over-the-counter sales
Drive customer marketing initiatives to enhance brand visibility and market share

2. Regional Market Management

Manage multiple states across North India with deep understanding of regional dynamics (including UP markets)
Customize activation and promotion strategies based on local consumer behaviour and regulatory environment

3. Brand Activation & Visibility

Execute trade marketing and brand activation strategies to strengthen market presence
Drive large-scale visibility campaigns across retail outlets to maximize outreach
Ensure effective deployment of POSM and in-store branding initiatives

4. New Product Launches

Plan and execute successful market entry strategies for new brand launches
Collaborate with sales and distribution teams to ensure strong launch execution and penetration

5. Sales Collaboration

Work closely with sales teams to drive volume growth and improve off-take
Develop promotional campaigns that generate leads and enhance sales performance

6. Budgeting & ROI Management

Manage and allocate regional trade marketing budgets effectively (including high-value promotion spends)
Plan and monitor BDP (Brand Development Plan) and campaign budgets ensuring optimal utilization
Track ROI of campaigns and optimize strategies accordingly

7. Agency & Stakeholder Management

Collaborate with internal teams and external agencies to ensure seamless execution
Align marketing initiatives with broader organizational objectives

Key Requirements

Experience: 6–10 years in Trade Marketing / Consumer Marketing (Alco-Bev / FMCG preferred)
Geography Exposure: Strong experience in North India, especially Uttar Pradesh markets
Education: Graduate / MBA/PGDM (Marketing preferred)

Skills & Competencies

Strong expertise in consumer promotions and trade marketing execution
Proven ability to manage large-scale activations and multi-location campaigns
Budget management and ROI-driven decision making
Cross-functional collaboration and stakeholder management
Strong understanding of retail and distribution ecosystem

Preferred Background

Experience in Alco-Bev industry with exposure to state-wise regulations
Proven track record of:
- Executing large-scale retail visibility campaigns (5000+ outlets)
- Managing high-value budgets (multi-crore range)
- Launching new brands and driving successful market entry

Quick apply

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