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PR Specialist, Amazon Prime Video, India

ASSPL - Maharashtra -
Mumbai, Maharashtra

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Job details

Full-time
4 days ago

Qualifications

Social listening
Public Relations
Press releases
English
Bachelor's degree
Communications
Public relations
Media relations
Hindi
Diploma
Communication skills

Full job description

DESCRIPTION

Prime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience and find their favorite movies, series, documentaries, and live sports – including Amazon MGM Studios-produced series and movies; licensed fan favorites; and programming from Prime Video add-on subscriptions such as Apple TV+ and HBO. All customers, regardless of whether they have a Prime membership or not, can rent or buy titles via the Prime Video Store, and can enjoy even more content for free with ads.

We are looking for an experienced entertainment public relations professional to execute publicity campaigns for Prime Video and Amazon MGM Studios content in India. Based in Mumbai and reporting to the Head of Communications for Prime Video India, you will be responsible for driving earned media coverage and conversation around our growing slate of Original, Exclusive, and licensed content.

The successful candidate will execute communications campaigns across our content portfolio — including Original series, films, unscripted programming, and live sports — working closely with internal stakeholders, international PR colleagues, and external agency partners to deliver impactful publicity in the India market. You will write compelling materials, manage media relationships, and support the planning and delivery of publicity events including premieres, press junkets, and talent-led moments.

To succeed in this role, you must have high judgment, strong writing skills, and the ability to execute with speed and precision under tight deadlines. You must think clearly, communicate concisely, and manage multiple workstreams without losing attention to detail. You will be expected to stay deeply plugged into India's entertainment and media landscape — understanding what stories resonate, which journalists to engage, and how to generate meaningful coverage. The successful candidate will be prepared to roll up their sleeves and get work done, even when at times it sits outside the scope of the role's direct remit.

Come build the future of entertainment with us.

Key job responsibilities
Content Publicity
- Execute PR campaigns for locally produced Amazon Originals, licensed content, select global Original and - Exclusive series, and the broader content slate

Draft press materials including releases, media alerts, talking points, Q&As, and briefing documents
Pitch stories proactively to news and digital media to secure high-impact coverage

Events & Talent Publicity

Support the planning and execution of premieres, junkets, set visits, talent interviews, and other tactics
Coordinate with talent teams, production partners, and talent representatives to deliver media-facing events
Manage on-ground logistics and media coordination

Media Relations

Build and maintain strong working relationships with relevant journalists
Conduct proactive and reactive media relations, managing inbound inquiries in coordination with the Head of Communications
Monitor media coverage and entertainment industry trends; identify opportunities for PV to be part of cultural conversations

Cross-Functional & International Collaboration

Collaborate with international teams and Amazon MGM Studios to support global campaigns with India strategies
Work with internal stakeholders (content, marketing, social media) to ensure campaign delivery
Manage day-to-day relationships with PR agency partners, ensuring quality and timely execution

Measurement & Reporting

Track campaign performance, coverage, and share of voice
Provide post-campaign analysis with clear learnings and recommendations for future improvement

BASIC QUALIFICATIONS

5+ years of recent professional communications or public relations experience
Bachelor's degree
Bachelor's degree in communications, public relations, or a related field
Experience in media relations and issues management
Experience managing external agencies
5–7 years of professional public relations experience with a focus on the entertainment industry (studio, streamer, network, production house, or entertainment PR agency)
Strong written and verbal communication skills in English and Hindi
Experience writing press materials (press releases, media kits, talking points, briefing documents)
Existing working relationships with entertainment and lifestyle media in India

PREFERRED QUALIFICATIONS

Experience in crisis management and response or equivalent
Post-graduate degree or diploma in Communications, PR, or Journalism
Track record of executing creative publicity campaigns and entertainment events
Experience working with talent, talent representatives, and publicists
Experience working with international teams across multiple time zones
Fluency in one or more additional regional Indian languages beyond Hindi and English

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Apply Now

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