Core Responsibilities1. Network Expansion & Referral Management
- Physician Engagement: Cultivate trusted partnerships with local doctors, clinics, and hospital networks to secure routine sample referrals. Indeed
- Field Representation: Conduct routine medical detailing visits to educate healthcare professionals on new, high-end laboratory testing techniques.
- B2B Alliances: Negotiate service level agreements and bulk test pricing contracts with diagnostic franchises, local labs, and corporate clients.
2. Strategic Brand & Consumer Campaigns
- Preventive Health Packages: Design, package, and launch targeted seasonal health checkups for direct consumers.
- Community Outreach: Organize community medical health camps, diagnostic awareness drives, and scientific CME seminars for clinicians.
- Omnichannel Growth: Oversee local SEO, social media leads, and targeted Google Ads to simplify online patient home collection bookings.
3. Market Alignment & Internal Sync
- Competitive Intel: Track competing lab price models, turnaround times, and local test expansions to adjust corporate strategies.
- Operational Feedback: Work daily with lab technicians and front-desk staff to ensure excellent customer satisfaction from booking to report delivery.
Candidate Profile & ExperienceProfile Element Standard RequirementEducationBachelor's in Life Sciences, Biotech, or Marketing. MBA in Healthcare Management heavily preferred.Experience3 to 8+ years within diagnostic labs, clinical research setups, or medical device commercial teams.Industry KnowledgeUnderstanding of laboratory workflows, pathology, molecular pathology, and medical compliance guidelines.Essential Skill Set
- Medico-Scientific Detailing: Translating complex scientific lab assays into clear, value-driven benefits for doctors.
- B2B Relationship Management: Navigating pricing negotiations with hospital administrators and enterprise clients.
- Data-Driven Analysis: Tracking customer acquisition cost, test volume growth metrics, and campaign ROI.
- Local Geography Expertise: Possessing strong, pre-existing local provider networks to fast-track regional market penetration.
Key Performance Indicators (KPIs)
- Referral Growth: Number of new active doctor and hospital tie-ups per quarter.
- Volume Metrics: Total growth in daily patient footfall and test sample collection volume.
- Financial Impact: Net revenue growth generated from corporate clients and B2B lab alliances.
- Digital Lead Rate: Total conversion rate of online inquiries into paid home sample collection appointments.
Pay: ₹11,285.19 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
Work Location: In person
