About us
HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.
To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.
Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.
Our people
With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.
Our impact
Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that.
Learn more about us on our YouTube Channel or Blog Posts
Role Overview
We are hiring a Senior Product Manager – AI Growth to drive adoption, engagement, and monetization across HighLevel’s AI product suite. This role is designed for builder PMs who combine strong product instincts with hands-on execution. You will operate as a “Team of One” product owner responsible for identifying growth opportunities, shipping experiments, and building AI-powered experiences that increase product usage and revenue.
What You’ll Do
AI Growth Strategy
- Identify where AI can most meaningfully improve activation, retention, expansion, and
revenue.
- Translate AI capabilities into clear user value and growth loops.
- Define the roadmap for AI-driven adoption across HighLevel products.
Activation & Adoption
- Own the AI usage funnel: discovery activation depth retention expansion.
- Design onboarding, prompts, and product experiences that make AI features easy and valuable
to use.
- Improve AI discoverability and engagement across the product.
Experimentation & Growth Engineering
- Run rapid growth experiments across UX, pricing, feature access, and messaging.
- Prototype experiments using AI development tools and lightweight coding frameworks.
- Partner with engineering to scale successful experiments.
Monetization & Pricing
- Identify opportunities to monetize AI capabilities through pricing, packaging, and usage-based
models.
- Partner with GTM teams to launch and iterate on AI offerings.
Analytics & Insights
- Define metrics including activation, WAU/MAU, feature depth, and expansion revenue.
- Instrument events and analyze funnels to guide iteration.
What Success Looks Like
- Increased adoption of AI features
- Higher engagement with AI workflows
- Revenue growth driven by AI products
- Faster experimentation cycles
Minimum Qualifications
- 8–10 years of product management experience
- Experience working on growth, adoption, or monetization problems
- Experience shipping AI-powered features or products
- Strong data-driven decision making
Preferred Qualifications
- Hands-on coding or prototyping experience (1–2+ years)
- Experience with LLM APIs, AI tools, or agent frameworks
- Familiarity with SaaS growth loops and product-led growth
- Portfolio, GitHub, or prototypes demonstrating builder capability
Who This Role Is For
- Product managers who build and ship.
- Builders who prototype ideas and move quickly from concept to product.
- PMs who leverage AI tools, automation, and code to accelerate product development.
Why Should You Join Us?
At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.
Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.
Equal Employment Opportunity Information
The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.
We encourage you to review our Privacy Policy before submitting your application
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
