tamil nadu field marketer Jobs – 40 Open Jobs Today

Digital Marketing Specialist
DIGIENT TECHNOLOGIES —Chennai, Tamil Nadu
- Full-time
- Marketing
- Bachelor's degree
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Desirous Global Consulting —Chennai, Tamil Nadu
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Digital Marketing Specialist

DIGIENT TECHNOLOGIES -
Chennai, Tamil Nadu

Apply Now

Job details

Full-time
7 days ago

Qualifications

Bing Ads
Marketing
Keyword research
Linkbuilding
Bachelor's degree
Digital marketing
SEO
Content marketing
B2B
Direct sales
Google Ads
AI
Google Analytics
B2B Marketing
Communication skills
Marketing
Time management

Full job description

Job Title: Digital Marketing Specialist

Company: Digient Technologies Private Limited

Job Type: Full-Time

Location: Chennai - Onsite

Experience: 6+ years

About Us

Digient Technologies is a dynamic and innovative iGaming company operating across both B2B and B2C spaces, dedicated to providing cutting-edge solutions in the rapidly evolving iGaming industry. We pride ourselves on delivering high-quality products and services that enable our clients and end users to stay ahead in the competitive landscape of online iGaming.

Role: Digital Marketing Executive

This role spans both our B2B and B2C operations, covering the software product, platform, and services domain. We're looking for a resourceful, execution-driven marketer who can manage multiple projects simultaneously, pivot quickly as priorities shift, and bring deep, hands-on expertise in SEO and paid advertising. The role holder is responsible for planning, executing, and optimizing online marketing strategies in coordination with the development and other relevant teams to drive brand awareness and quality lead traffic and leads to support sales activities and achieve organizational goals across both business lines.

Key Responsibilities

1. Digital Campaigns

Develop and implement digital marketing campaigns across various channels (e.g., social media, software evaluation platforms), tailored to both B2B and B2C audiences.
Monitor, track, and analyze performance metrics for campaigns; recommend and implement modifications for optimization.

2. Content Creation & Design Coordination

Create and manage engaging content for websites, blogs, social media, and other digital platforms — adapting tone and messaging for both business and consumer audiences.
Coordinate with design teams to ensure visually appealing and consistent content, delivering on time without compromising quality.

3. SEO & SEM Strategy & Implementation

Own and drive on-page and off-page SEO strategies with a strong command of technical SEO, keyword research, link building, and content optimization to improve search engine rankings.
Plan and manage paid search campaigns (Google Ads, Bing Ads, etc.) end-to-end — from strategy and targeting to bid management, copy, and performance optimization — to drive qualified traffic and measurable ROI across B2B and B2C channels.

4. Social Media Management

Manage company profiles on social media platforms (Facebook, Instagram, LinkedIn, etc.).
Develop strategies for increasing followers, engagement, and conversion through social media, with tailored approaches for business and consumer audiences.

5. Analytics and Reporting

Use tools like Google Analytics, social media insights, and other tracking tools to assess performance and ROI across both business lines.
Prepare regular reports on campaign effectiveness and make recommendations for improvement.

6. Execution Standards & Productivity

Manage and meet deadlines across multiple concurrent projects without drop in quality or pace, strong time management and prioritization are essential.
Operate with a high sense of urgency; we move fast and expect marketing to keep up.
Leverage AI tools (e.g., ChatGPT, Claude, Jasper, or equivalent) to accelerate content creation, research, reporting, and campaign ideation candidates who actively use AI to work smarter will be strongly preferred.
Continuously explore and adopt new tools and workflows that improve output speed and quality.

Skills Required

Expert-level proficiency in SEO and paid advertising (Google Ads, Bing Ads), this is non-negotiable.
Experience marketing to both B2B and B2C audiences, with an understanding of how strategies differ across the two.
Strong working knowledge of Google Analytics, social media platforms, and marketing tools.
Proven ability to manage multiple projects concurrently and meet deadlines consistently in a fast-paced environment.
Comfortable working at speed able to produce quality output quickly and adapt when priorities change.
Hands-on familiarity with AI productivity tools to enhance output across content, research, and campaign work.
A self-starter mindset comfortable pivoting strategies based on data, market shifts, or business needs without missing a beat.
Strong SEO, paid marketing and content marketing knowledge.
Excellent written and verbal communication skills.
Creativity, analytical thinking, and the ability to turn data into actionable insights.

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.

- 6 - 8 years of experience in digital marketing, preferably in B2B space

Apply Now

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