Title: 4089: Strategy and Transaction Advisory media lead
Accenture
Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.
Corporate Functions – Marketing + Communications (M+C)
As part of this team, you’ll play a key role in helping Accenture execute its strategy. You’ll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; internal communications; marketing research; media and industry analyst relations; corporate and financial communications; internet marketing; client-centric marketing, recruitment marketing; reputation marketing; and industry, service line and geographic marketing campaigns.
YOUR ROLE: Media Relations Manager – Strategy and Transaction Advisory media lead
Accenture is looking for a dynamic public relations pro to lead the strategy, execution and coordination of a comprehensive media relations program for Accenture’s business across several key areas within Strategy and Consulting (S&C) business, with direct responsibility for executing the media relations campaigns for Accenture Strategy and CEO Advisory growth priority areas of Transaction Advisory, Cost and Productvity, and Private Equity. It would involve a particular focus on helping shape messaging of leadership in magament consulting space amidst systemic digital, social and organizational disruption, across industries. The role is responsible for generating top tier media coverage in influential press in support of Accenture’s key priorities, iconic thought leadedrship, S&C business objectives, research content, and business leaders.
Additionally, this role is responsible for complimenting the implementation of executive positioning program for our global leadership in the above practice areas within S&C; leveraging media relations, social media team collaboraiton, event/speaking engagement support and amplifying recognition and awards as relevant. As part of the executive visibility program, this role also supports key internal communications initiatives and planning efforts.
This individual will work closely with the enterprise functions, industry, and geographic M+C leads as well as the other key practice leadership. The individual will also collaborate with national, industry, business and global media relations colleagues across the company to leverage content for relevant stories, and will complement the media relations program with social media to amplify awareness and visibility. This role reports into the S&C Media Relations Global Lead and is part of Accenture’s Corporate Communications function.
While there will never be a typical day at Accenture, here’s a look at some of your responsibilities.
Create media strategies that work in synch with functions, networks and industry media leads and marketing teams to develop themes and messaging that align with overall marketing planning as well as overall trends, media moments and major events. This includes managing an editorial calendar for thought leadership launches, regular byline contributions and navigating potential internal and external news conflicts, in addition to direct outreach to journalists.
Establish executive positioning platforms leveraging subject matter experts.
Coach and prepare spokespeople.
Drive the content pipeline for media relations on clients stories, research and thought leadership.
Collaborate withing and across the global media relations team to craft proactive outreach/briefing initiatives surrounding key industry events as relevant.
Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve Accenture’s overall position as well focus in reporting (monthly, quarterly, per campaign) using agency resources as well as key technologies like Meltwater.
Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.
Drive the application process for industry important awards and rankings; promote wins.
Manage and develop professional working relationships with key journalists and client peers.
Work with industry M+C team to create and execute effective social media initiatives for functional leadership and other S&C executives.
Ensure that industry media relations initiatives are consistent with strategic business objectives for Accenture.
YOUR EXPERIENCE: Basic Qualifications
Bachelor's degree or other university degree.
Minimum of 12 years’ experience in PR/corporate communications with a focus on technology, thought leadership and content PR, in-house or agency.
Experience at building strong working relationship and providing strategic counsel to senior leadership.
Demonstrated leadership, teamwork and collaboration in professional setting.
Demonstrated knowledge and ability for media measurement tools, tactics and capabilities.
Natural storyteller with ability to connect Accenture capabilities to industry news.
SET YOURSELF APART: Preferred Skills
Strong relationships with industry business and trade press/media influencers covering the travel industry.
Able to leverage social media to augment and amplify media relations program. Broad based business acumen and ability to quickly grasp Accenture’s business strategy.
Global perspective and understanding of business marketplace; quick thinking with an inquisitive nature and desire to learn about economic and business drives, the technology ecosystem and all aspects of Accenture’s business.
Able to partner with and influence executives at all levels of the organization through relationship building and executive-level presence.
Demonstrated ability to provide strategic support and counsel; issues management experience a plus.
Exceptionally detail oriented yet equally flexible and agile. Comfortable with ambiguity.
Proven ability to manage multiple tasks under tight deadlines.
Ability to be flexible and work analytically in a problem-solving environment.
Innovative/creative problem-solving skills.
Passion for executing deliverables and programs of the highest quality possible.
Excellent communication (written and oral) and interpersonal skills
Excellent negotiation, influence, mediation and conflict management skills.
Strong leadership skills—team building, supervision, mentoring.
Ability to work autonomously and independently yet integrate and collaborate with other areas within Marketing + Communications and other areas within Accenture.
Knowledge of and regular usage of AI agents and/or key industry tools and capabilities (such as Meltwater, Writer, Copilot, etc.) to help facilitate faster outcomes and better productivity.
Demonstrated leadership in professional setting; either military or civilian
Demonstrated teamwork and collaboration in a professional setting; either military or civilian
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