Dev engineer iii, appstore developer experience Jobs

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SEO Lead

PeopleLogic
Bengaluru, Karnataka

Quick apply

Job details

₹30,00,000 an hour

Qualifications

Social listening
CSS
Multilingual
Keyword research
Arabic
iOS
English
Analysis skills
SEO
Conversion optimisation
Google Search Console
SEO tools
AI
HTML
Performance marketing
Mobile marketing

Full job description

Job Title: SEO Lead

Location: Bengaluru
Company: FlyCT (Brands: Cleartrip Arabia & Flyin.com MENA LLC () :
FLYCT operates Cleartrip and Flyin—two of the most recognised travel technology brands
across the UAE, Saudi Arabia, and Egypt. Since 2006, we have been on a mission to make
travel effortlessly simple, building platforms renowned for their intuitive design and
seamless user experience.
Today, we are at an inflection point. Under new ownership and with renewed
independence, we are transforming into a leaner, technology-first organisation with an
ambitious growth agenda. We are consolidating our brands to create a unified travel
platform built on the culture, values, and aspirations of the GCC—serving both Arabic
and English-speaking travellers with equal excellence.
SEO Lead

About the role:
Flyin.com is looking for a performance-driven SEO Lead to own and execute our organic
growth strategy across flight, hotel and destination pages. This role will play a critical
part in scaling high-intent organic traffic, improving search visibility across GCC markets,
and driving bookings through a strong mix of technical SEO, content strategy, AppStore
Optimization (ASO) and programmatic SEO (pSEO).
The ideal candidate brings hands-on SEO experience in high-scale, transactional websites
and is comfortable working with data, product, and engineering teams to drive
measurable business impact.
What you’ll do:
SEO Strategy & Execution

Develop and execute SEO strategies to improve rankings, organic traffic, and

bookings across flights, hotels, and destination pages

Conduct in-depth keyword research across Arabic and English markets to identify

high-intent and long-tail opportunities

Optimize landing pages, route pages, and metadata using best-practice on-page

SEO techniques

Build and manage internal linking structures to improve crawlability and

conversion pathways

Collaborate with content and product teams to define and execute SEO roadmap

and content calendar
Programmatic SEO (pSEO) & Scale

Support the creation and scaling of pSEO pages (flight routes, hotel destinations,

travel guides)

Ensure content quality, uniqueness, and indexability across large volumes of

pages

Work with product and engineering teams to build scalable SEO templates

AI Engine Optimization (AEO) & Search Evolution

Develop and execute strategies to optimise brand visibility across AI-driven search

platforms (e.g., Google SGE, ChatGPT, Perplexity, Claude)

Identify high-intent informational queries and optimise content to appear in

AI-generated answers and summaries

Monitor brand presence and share of voice across AI search outputs and identify

opportunities for improvement

Continuously experiment with prompt-based discovery, answer engine visibility,

and emerging AI search behaviours

Track performance through evolving AEO metrics such as visibility in AI

summaries, referral traffic and assisted conversions
Technical SEO & Site Health

Conduct regular technical audits using tools like Screaming Frog, Ahrefs, SEMrush,

Google Search Console, and GA4

Identify and resolve crawl errors, indexation issues, redirects, and broken links
Work closely with developers on Core Web Vitals, page speed, mobile

optimization, and structured data/schema implementation

Monitor and improve site architecture for large-scale SEO performance

Off-Page SEO & Authority Building

Execute backlink strategies through partnerships, PR, and content outreach
Conduct competitor backlink analysis and identify growth opportunities
Maintain a clean backlink profile and manage toxic link disavow processes

App Store Optimization (ASO) & App Growth

Develop and execute ASO strategies to improve app visibility, conversion rates

and installs across iOS and Android platforms

Conduct keyword research for App Store and Google Play to identify high-intent

search terms and optimise app metadata (title, subtitle, description, keywords)

Manage and improve app ratings and reviews through structured review

generation and response strategies with the CX team

Track and analyse ASO performance metrics including impressions, conversion

rate, installs and keyword rankings
Analytics & Performance Tracking

Track and analyse SEO performance using GA4, Search Console, MMP and

third-party tools

Monitor key metrics including traffic, rankings, CTR, conversions, and revenue

contribution

Build weekly and monthly reports with actionable insights
Continuously optimize based on data and algorithm updates

What you’ll need:

Minimum 10 years of hands-on SEO experience
Agency side experience is a must.
Strong understanding of technical SEO, on-page SEO and content strategy
Proficiency in tools such as Ahrefs, SEMrush, Screaming Frog, GA4, Search

Console and Tag Manager

Basic knowledge of HTML, CSS and structured data/schema
Strong analytical mindset with attention to detail

Good to Have

Experience in the travel/OTA industry.
Exposure to multilingual SEO, especially in the Middle East region
Experience working on large-scale websites (10,000+ pages)
Familiarity with AI-driven SEO tools and content optimization platforms

Understanding of how SEO integrates with performance marketing and CRO
Ability to work cross-functionally with business, product, tech, CX and marketing

teams
Why Join Flyin.com

Opportunity to work on a high-scale OTA platform across GCC markets
Direct impact on revenue and customer acquisition
Fast-paced environment with

Quick apply

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