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Digital Marketing Manager
SocioThinx Digital —Coimbatore, Tamil Nadu
- ₹12,000 - ₹15,000 a month
- Online application
- CRM software
- Marketing
- Analysis skills
Quick apply
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Digital Marketing Manager

SocioThinx Digital
Coimbatore, Tamil Nadu

Quick apply

Job details

Full-time
₹12,000 - ₹15,000 a month

Qualifications

CRM software
Marketing
Google Tag Manager
PHP
Analysis skills
Bachelor's degree
SEO
Content marketing
Conversion optimisation
Marketing automation
Twitter Ads
APIs
Digital Marketing
A/B testing
Advertising
Google Ads
Google Analytics
Communication skills
Marketing
Performance marketing

Full job description

Company: Sociothinx Digital

Location: R.S. Puram

Employment Type: Full-Time

Experience Level: 1 - 2 Years

About Sociothinx Digital

Sociothinx Digital is a performance marketing company helping brands scale through data-driven advertising and measurable ROI. We specialize in running high-impact paid campaigns across Meta and Google platforms, and we're looking for a Digital Marketing Manager who can lead client campaigns with precision and creativity.

Role Overview

We are looking for a results-oriented Digital Marketing Manager with hands-on experience running and optimizing Meta Ads (Facebook & Instagram) and Google Ads campaigns. The ideal candidate will manage multiple client accounts, drive performance, and translate data into actionable strategy.

Key Responsibilities

Plan, execute, and optimize paid campaigns across Meta Ads Manager and Google Ads (Search, Display, Shopping, Performance Max, YouTube)
Manage campaign budgets, bidding strategies, and audience targeting to maximize ROAS/ROI
Conduct A/B testing on ad creatives, copy, audiences, and landing pages
Analyze campaign performance data and prepare regular reports with actionable insights
Set up and manage conversion tracking, pixel implementation, and Google Analytics/Tag Manager
Collaborate with the creative and content teams to develop high-performing ad assets
Manage and grow client relationships, presenting performance updates and strategy recommendations
Stay updated on platform changes, algorithm updates, and industry best practices
Manage a team of junior marketers/executives (if applicable) and review their campaign work
Identify opportunities for scaling campaigns and exploring new ad platforms (LinkedIn, Pinterest, etc. is a plus)

Requirements

Minimum 1+ years of hands-on experience managing Meta Ads and Google Ads campaigns (mandatory)
Proven track record of managing ad budgets and delivering measurable performance results
Strong understanding of campaign structuring, audience segmentation, and retargeting strategies
Proficiency with Google Analytics, Google Tag Manager, Meta Business Suite, and Ads Manager
Experience with conversion rate optimization (CRO) and A/B testing
Strong analytical skills with the ability to interpret data and translate it into strategy
Excellent communication skills for client-facing interactions
Google Ads and/or Meta Blueprint certifications are a plus
Experience working in a performance marketing agency is highly preferred
Bachelor's degree in Marketing, Business, or a related field (preferred, not mandatory)

Good to Have

Experience with other ad platforms: LinkedIn Ads, Pinterest Ads, Twitter/X Ads
Familiarity with SEO and content marketing fundamentals
Experience with marketing automation and CRM tools
E-commerce marketing experience (Shopify, WooCommerce)

What We Offer

Competitive salary based on experience
Performance-based incentives
Opportunity to work with diverse clients across industries
Fast-paced, growth-oriented work environment
Learning and certification support

To Apply: https://crm.sociothinxdigital.in/index.php/recruitment_circulars/apply_circular_modal_form/1

Pay: ₹12,000.00 - ₹15,000.00 per month

Application Question(s):

How many years of hands-on experience do you have managing Meta Ads and Google Ads campaigns specifically (not just social media management)?
Have you worked in a performance marketing agency before, or only in-house/brand-side? Please specify.
Are you currently working? If so, what is your notice period?
What are your salary expectations for this role?
Walk us through how you structure a Google Ads account for a lead-generation client — campaign, ad group, and keyword level.
On Meta Ads, how do you decide between using Advantage+ audiences vs. manually defined interest-based targeting?
How do you set up and troubleshoot the Meta Pixel or Conversions API for accurate tracking?

Work Location: In person

Quick apply

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