Job Title: Brand Manager – Almond House
Location: Hyderabad, India
Department: Marketing Reports to: Head of Marketing
Experience Required: 6-10 years in brand management FMCG / F&B / lifestyle categories Type: Full-time
Role Overview As Brand Manager for Almond House , you will lead the strategic, creative, and commercial direction of the brand. This is not a vanity marketing role — this is full-stack brand building: market research, product positioning, packaging, launches, pricing, and visibility. You will work at the intersection of innovation, design, and commerce. You’ll own the brand like it’s your own.
Key Responsibilities
1. Brand Strategy & Positioning
● Refine and execute the brand vision, tone, and customer persona across channels.
● Develop messaging frameworks and storytelling that differentiate Amande in a cluttered space. Sales & Revenue Alignment
● Collaborate with sales teams to increase footfalls, generate leads and conversions.
● Develop pricing strategies, promotions, and loyalty programs to drive sales. Track and measure marketing ROI through KPIs and analytics.
2. New Product Development
● Lead NPD with inputs on product-market fit, flavour innovation, format, and packaging.
● Conduct competitor benchmarking and trendspotting (desserts, patisserie, gifting, diet/lifestyle shifts). 3. Campaigns & Launches
● Plan and execute launch campaigns for new SKUs, gifting ranges, and seasonal collections.
● Collaborate with design, content, and marketing teams to bring creative ideas to life. 4.
Retail & Online Brand Experience
● Drive brand presence across Almond House outlets (packaging, in-store comms, visibility).
● Collaborate with ecommerce and digital teams to elevate the D2C experience (photography, product pages, brand tone).
5. Packaging & Visual Identity
● Own packaging design and innovation – from labels and sleeves to QR codes and storytelling inserts.
● Ensure brand guidelines are followed across all consumer-facing assets. 6. Performance Tracking & Feedback Loops
● Track category performance, NPD adoption, pricing feedback, customer satisfaction, and repeat rate.
● Use insights from sales teams, store feedback, and customer reviews to improve product and messaging. Must-Haves
● 6-10 years of brand building experience in F&B, D2C, or lifestyle categories. ● Strong sense of aesthetics, storytelling, and consumer psychology.
● Experience working cross-functionally with NPD, retail, marketing, and design teams. ● Proven ability to manage packaging development from idea to execution.
● Comfort with both spreadsheets and moodboards — you’re as analytical as you are creative. Good-to-Have
● Background in patisserie, bakery, or luxury F&B brands.
● Understanding of modern food gifting and online discovery behaviors.
● Previous experience in a founder-led, fast-moving startup environment.
About Amond House Introduction Founded in 1989 by Mr. Nagarjuna, a chemical engineer from BITS-Pilani, Almond House began as a high-quality sweet shop in Himayat Nagar, Hyderabad. Over the past three decades, it has grown into one of the most respected retail establishments, with 10 specialty stores in Hyderabad, four airport outlets, and an extensive online presence. Now managed by second-generation entrepreneur Chaitanya Muppala, Almond House has expanded multifold under his leadership. Chaitanya started his career at Almond House at 24, bringing fresh thinking and innovative ideas to the Indian Mithai business. Under his leadership, Almond House has won numerous accolades in the food industry, delivering value while maintaining its core values of product quality, superior customer experience, and environmental responsibility.
Almond House has consistently set new benchmarks in taste, quality, innovation, and customer experience. As a participant in the Stanford Seed Transformation Program, Almond House has embraced scale and impact, further solidifying its reputation.
Brand Pillars 1. Pure & High-Quality Ingredients
● Sweets made with pure, premium-quality ingredients without unnecessary additives.
● 30% lower sugar content than competitors for responsible indulgence.
● Use of natural flavors and colors, avoiding artificial additives.
2. Food Safety & Hygiene
● Follows Good Manufacturing Practices (GMP) and HACCP certification.
● Sterilized, humidity-controlled air systems and routine health screenings for food handlers.
● Consumers can visit the facility to watch or make their own sweets.
● Dedicated quality assurance team to ensure each product meets high standards.
3. Innovative & Ownable Product Development
● Bisticks®: A proprietary almond-based sweet, widely copied but unmatched.
● Kaju Burfi : Perfected to achieve superior taste without silver foil.
● Dry Fruit Sweets & Savories: Light, healthy, and indulgent, with less oil and salt.
● Expanding offerings to include premium chocolates, gelato and chaats. 5. Premium Shopping Experience
● Among India’s first e-commerce sweet brands (before Flipkart & Paytm).
● Aesthetically designed stores that set retail benchmarks.
● Available on Amazon and other online marketplaces.
● Personalized gifting solutions, including custom packaging.
Brand Positioning TasteMakers of Hyderabad.
The new brand expression TASTEMAKERS OF HYDERABAD distils itself into an expression/title / a promise that the brand is honored and prides itself on taking onto itself. A Tastemaker is someone who weaves magic into life and so is Almond House. The essence of Tastemaker is the leadership of being an innovative brand over the last 30 years. For the last three decades, Almond House has been transforming the traditional Mithai shop into a world-class experience in terms of products and shopping experience. Tastemakers of
Hyderabad is a larger brand that goes beyond mere functional attributes and table stakes of category and is far from trappings of ‘generic’ emotional connections.
● Makers of Original Tastes & Trends Not just Premium, Elegant and Best, but is unique, nuanced, mindful, and responsible in every creation and experience.
● Almond House is the innovator of new products, new tastes, the trendsetter of premium, rich, original foods & retail experiences. known for high quality and craft and hence, the Tastemakers of Hyderabad
● Tastemakers of Hyderabad is expressed in many different facets of the life of a consumer which we refer to as Tastemaker Stories Journeying over 30 years, we have pioneered in creating wholesome, decadent experiences. There's a wide range of sweets, savories made from richly picked ingredients, and state-of-art craftsmanship, specializing as the tastemakers. Each box, made with ove and part of a sacred recipe, is a palatable memory that you enjoy, share, and gift.
● The Tastemakers of Occasions. Moments. Gifting. Joy
● The Tastemakers of Festivities: Diwali . Dusshera . Rakhi . Ugadi . And many more…
Brands Under Almond House
1. Almond House The parent brand, offering premium sweets, snacks, and gourmet foods, with a strong focus on purity, innovation, and sustainability.
2. Bisticks® A proprietary almond-based sweet, known for its melt-in-mouth texture and rich taste, widely copied but unmatched.
3. Khana - Almond House Savories & Namkeens Light, low-oil, low-salt snacks crafted for everyday indulgence
4. Indulge - Almond House Gelato & Sorbet A range of 100% natural frozen desserts, including vegan flavors, made fresh in-store.
5. Gappe Vappe A sub-brand offering traditional Indian street foods, particularly chaat items, in a hygienic and premium setting.
6. Amande by Almond House A new 100% eggless, premium bakery brand, focusing on high-quality baked goods and desserts. www.almondhouse.com
Pay: From ₹30,000.00 per month
Benefits:
- Food provided
- Provident Fund
Work Location: In person
