Job Purpose
The position is that of a frontline sales Manager who would primarily be responsible for driving sales in different segments of project sales and having a strong customer focus, ability to understand dynamics of secondary and primary sales and has the ability to nurture and manage the network and stakeholders thereby, achieving overall business objectives
Business objectives
- Conduct planning and analysis for all segments in Project Sales and prepare
growth plan for business development in each segment
- Identify growth opportunities and drive initiatives to gain market share with
specific focus on identified key accounts, segments, geographies and
products
- Design and run interventions to upgrade customers on usage of high end
premium products
- Ensure strong customer focus with high priority to build and maintain
business relations with key stakeholders like builders, architects, consultants
etc.
Applicator Engagement
- Develop relationships with and engage applicators using various tools
available at his disposal like loyalty club, promotions etc.
- Focus on Applicator business development by developing a strong
understanding of the business of the applicators
- Expand the number of applicators loyal to Asian Paints by constantly adding
newer applicators and nurturing the old ones.
Key Performance Areas
Overall Value target ·
Value target - Segments, geographies or key accounts and product level
- Growth and Retention of targeted set of applicators
Market Development · Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc. · Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc. · Actively work towards improving customer experience via working on various service initiatives Integrate · Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation · Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability · Monitor the Input Utilization within the permissible limits Team Management · Ensure growth and development of immediate team · Productive utilization of manpower resources to drive business growths
Qualifications Essential · Applicant must possess MBA / PGDM in Sales and Marketing from Tier II B-School · Minimum of 50% marks throughout the education without any backlogs · Graduation and Post-Graduation must be through a full time course
Previous Experience Desired · Not applicable
Functional Competencies · Product Knowledge · Analytical Skills · Innovative · Negotiation skills
Behavioral Competencies · Impactful Communication · Execution Excellence · Lead people
Additional Requirements · Applicant should be mobile pan India as the said role is transferrable in nature. · Role involves extensive travelling to differen
