2Base Technologies is building its marketing function from a clear brief, and this role owns the organic search engine that sits at the centre of it.
We are a technology services company with over 15 years of delivery experience, working with mid-market and enterprise clients across the United States and the United Kingdom. Our work spans AI implementation, custom software development, legacy system modernisation, and operational transformation.
What This Role Exists to Do
This role does not optimise content after it is written. It determines what gets written, why, and how it is structured so that the right people find it at the right moment in their decision process.
The organic search function at 2Base is being built to generate qualified inbound pipeline from two specific markets, the US and UK, at scale. That means a large volume of high-intent pages, a technical foundation that performs, and a programmatic architecture that compounds over time. The person who fills this role designs that system and owns its results.
This is a strategic and technical role. It is not an SEO support role, a blogging role with keyword research added on, or a task-execution position within a larger team. If that distinction matters to you, read on.
What You Will Own
The organic traffic strategy for the US and UK markets, including keyword targeting and the full architecture of how search drives inbound pipeline
Keyword research and search intent mapping across all service lines and target audiences
The page architecture of the website, including what pages exist, what they target, how they are structured, and how they connect through internal linking
On-page SEO across all published pages
Technical SEO oversight, working directly with the development team on crawlability, indexing, site speed, Core Web Vitals, and structured data
Google Search Console as a working instrument, including weekly review, issue resolution, and opportunity identification, not just reporting
The programmatic SEO build, including designing the framework and templates that allow the site to scale to 80 to 120+ high-intent pages
SEO briefs written clearly enough that the Content Specialist can execute without guessing
Link building target approval. The outreach team identifies candidates, and you approve or reject based on defined quality standards
SEO performance reporting, including organic traffic, keyword movement, pages published, and Search Console health
What You Will Not Own
Writing content: you brief the Content Specialist, you do not write the pages
Link building outreach: a dedicated team member executes this, you set the standard
Paid search: that is a separate role
Social media distribution: separate channel, separate owner
Content calendar scheduling: the Marketing & Growth Lead sets distribution priorities
Requirements
Experience
Minimum 3 to 5 years in an SEO or organic growth role, with strong candidates typically at the 4 to 6 year mark
Experience ranking high-intent commercial pages, not just informational content. You should be able to clearly explain the difference
Experience managing technical SEO independently, not just delegating it to developers
Experience building or contributing to a programmatic SEO architecture, with an understanding of scaling page production without sacrificing quality
Strong working knowledge of Google Search Console as an active tool, not a passive dashboard
Experience working across US and or UK markets, with an understanding of regional search intent differences
Working knowledge of AEO, GEO, and AIO, including how to structure content for AI-powered search surfaces
Ability to write SEO briefs that a content writer can execute without needing clarification
Mindset
Thinks in systems, not tasks. The goal is a compounding organic engine, not a checklist
Comfortable with ambiguity in early-stage environments where not everything is fully defined
Analytically honest, able to diagnose what is not working and adjust direction independently
Collaborative but not passive. Works closely with content and development teams while driving the agenda
What We Are Not Looking For
SEO practitioners whose entire experience is informational content with no connection to commercial intent or pipeline
Anyone who treats Search Console as a monthly reporting task rather than a working instrument
Candidates who cannot explain the difference between high-intent and informational keyword targeting in specific terms
Anyone whose SEO process depends entirely on a tool telling them what to do next
Candidates with no exposure to US or UK search behaviour who treat all markets as equivalent
Benefits
A growth-driven environment with opportunities to lead, innovate, and upskill continuously.
Job Type: Full-time
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Work Location: In person
