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MENA Marketing Lead

Muzz
Remote

Apply Now

Job details

Full-time

Benefits

Paid time off

Qualifications

Arabic
English
Project management
Communication skills
Marketing
Performance marketing

Full job description

Remote in KSA, UAE or Egypt

Competitive + 25% bonus + equity

Have you come across one of our viral campaigns, like findmohamedawife or seen our amazing TV or tube ads? Or maybe you know someone (like 700,000 others) who found their life partner through Muzz? Whatever brought you here, now’s the perfect time to join a team on its journey to becoming the first billion-dollar Muslim app.

We are looking for a passionate and experienced Marketing Leader to spearhead our growth efforts across the Middle East Europe and North Africa. You’ll be responsible for collaborating with regional teams with a real digital growth focus, crafting brand marketing strategies, driving growth and sign-ups working closely with performance marketing for digital UA and Brand awareness, and ensuring flawless execution to maximise impact. You must have had previous hands on performance marketing experience.

You must be fluent in Arabic and English.

Please note: This is a full time contractor role, paid gross in your local currency each month

What we're looking for

6+ years of experience in a startup or fast-paced consumer business (ideally tech), preferably across multiple MENA markets.
Performance marketing expertise, hands on executing UA campaigns across the major ad platforms
Proven expertise in GTM planning and execution.
Deep understanding of the cultural nuances, consumer behaviour, and media landscapes in the region.
Strong experience in leading and inspiring cross-border marketing teams.
Exceptional data skills and a proven ability to evaluate and optimise marketing activities.
Demonstrated success in both online and offline brand building.
Strong understanding of Muslim culture and its significance in the region, whether through lived experience or extensive professional exposure.
Fluency in English and Arabic
Excellent project management and communication skills, with the ability to work across multiple time zones.

Day to day

Strategic Leadership

Develop and implement a robust marketing strategy for the region/countries to drive brand awareness, sign ups and retention
Identify and understand opportunities and challenges in both markets
Set clear objectives and KPIs for the teams on the ground
Cultivate an atmosphere of creative innovation

Team Management

Lead and mentor a team of 10 marketing professionals, providing guidance, coaching, and performance feedback.
Fill in the gaps – enhance their projects, ensure you provide an extra layer of thinking, consideration and value add to their work
Work closely with teams on the ground to ensure their efforts are worthwhile and will move the needle, with opportunities maximised and fully thought through

Brand building and Campaign execution

Oversee the planning, execution and measurement of integrated marketing campaigns across the various real and digital channels
Develop compelling brand messaging and creative assets that resonate with target audiences in both markets.
Work closely with performance marketing in optimising the marketing budget to maximise ROI and drive KPIs
Enhance brand awareness and reputation in our key markets through consistent messaging and storytelling – specific to each country.
Utilise data analytics to measure the effectiveness of marketing campaigns and optimise performance.
Track key metrics and report on marketing performance to senior leadership.
Be comfortable digging into performance marketing metrics, spend, CAC, retention and quality of users.

Why join Muzz?

We’re a profitable Consumer Tech startup, backed by Y Combinator (S17) and based in London . Join our fast growing team and work on an amazing product that’s changing the world.

A great product

We’re the leading app in this space with over 12 million members worldwide and counting!

Level up quickly

Work with talented, generous people on the kinds of challenges you’ll be proud to share.

A diverse team

We have people from all walks of life all adding their unique perspective. Muslims and non-Muslims, cat lovers and dog lovers. Everyone is welcome!

Meaningful equity

We’re all working together to succeed and everyone on the team gets a slice of the pie.

A day off per month to learn

We value curiosity, that's why the last Friday of every month is set aside for you to learn and develop.

International travel

We fly the whole team to somewhere amazing twice a year to connect and have fun.

Regular socials

Mini golf, hikes, super competitive Catan nights - we’ve done it all. Maybe you’ll be at the next social?

Generous Holiday / PTO

All full-time members get at least 33 days of holiday, regardless of where they live.

Our hiring process

We pride ourselves on making fast hiring decisions.

Step 1.

Submit your CV.

Step 2.

An initial video call.

Step 3.

Complete a technical exercise.

Step 4.

Interview (in person or remote)

Step 5.

Receive an offer!

Apply Now

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