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Customer Marketing Manager
Zycus —Bengaluru, Karnataka
- Full-time
- CRM software
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Associate Director of Customer Success Operations
MoEngage Inc —Bengaluru, Karnataka
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Customer Marketing Manager

Zycus
Bengaluru, Karnataka

Apply Now

Job details

Full-time

Qualifications

CRM software
Go
Procurement
Content creation
Data analytics
Marketing automation
Relationship management
AI
B2B Marketing
Communication skills
Marketing

Full job description

About Us

Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.

At the core of Zycus’ platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle—from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.

With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadership—shaping the future of intelligent procurement.

We Are An Equal Opportunity Employer:

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

Zycus is looking for a dynamic Customer Marketing Manager to own and scale our global customer engagement, advocacy, and growth programs. This role will focus on strengthening relationships with existing customers, amplifying success stories, and driving cross-sell and up-sell campaigns that contribute directly to revenue. If you have deep experience in customer marketing within B2B SaaS and a passion for turning satisfied clients into brand advocates, this is your opportunity to make an impact.

Key Responsibilities:

1. Customer Engagement & Advocacy

Design and implement customer engagement programs to build loyalty and strengthen relationships.
Lead customer advocacy initiatives such as reference programs, G2/Capterra reviews, and testimonials.
Drive creation of customer success stories, case studies, and PR features to showcase value.

2. Cross-Sell & Up-Sell Campaigns

Partner with Product Marketing and Sales to identify growth opportunities within existing accounts.
Plan and execute targeted customer campaigns that highlight Zycus’ full product suite.

3. Milestone Celebrations (Go-Live & Go-Value)

Celebrate customer achievements such as project go-lives and realized business outcomes.
Create communication plans and marketing collateral that amplify these milestones.

4. Customer Events & Thought Leadership

Identify and manage customer participation in Zycus-hosted and third-party events.
Prepare customers for speakerships, webinars, and panel discussions to increase visibility.

5. Customer Referenceability

Develop and manage strategies to increase the pool of referenceable customers.
Maintain a structured reference library to support sales teams.

6. Analytics & Reporting

Measure and report on the impact of customer marketing initiatives on retention, advocacy, and revenue growth.
Use engagement data and feedback to refine and optimize strategies.

Job Requirement

6-8 years of experience in Customer Marketing / Customer Advocacy / Customer Engagement, preferably in B2B SaaS or Enterprise Tech.
Proven success in designing and executing customer marketing programs at scale.
Strong storytelling and content creation skills for impactful customer case studies.
Excellent communication and CXO-level relationship management skills.
Experience with CRM tools, marketing automation, and data analytics.

Preferred Attributes

Hands-on experience with customer reference programs.
Exposure to customer-centric events and advocacy platforms.
Knowledge of the Source-to-Pay or Procurement domain (preferred, not mandatory).

What’s in it for you?

Opportunity to work with cutting-edge AI-driven technology and a globally recognized leader in procurement software.
Be part of a fast-paced, innovation-driven organization committed to excellence.
Competitive compensation and benefits.
A culture that fosters growth, collaboration, and success.

Why Should You Work with Zycus?

Marketing recognized by Gartner as a key strength: In the 2026 Gartner Magic Quadrant for Source-to-Pay, Gartner explicitly cited Zycus’s marketing as one of its strongest points, highlighting sustained investment in brand, Merlin AI visibility, and effective regional engagement.
Build on a brand enterprise buyers already trust: Gartner clients specifically cite Merlin AI as a reason for engaging with Zycus, giving marketers an analyst-validated story that resonates with C-suite buyers.
Enterprise-scale impact: Work on strategic GTM initiatives targeting CPOs, CFOs, and global procurement leaders, influencing complex, high-value enterprise deals.
Global scope with real ownership: Drive marketing across North America, EMEA, and APAC, balancing global brand building with region-specific execution.
Marketing with a seat at the table: Partner closely with Sales, Product, and senior leadership, with clear visibility into how marketing directly impacts pipeline, deal velocity, and growth.

About Us

At the core of Zycus’ platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Apply Now

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