Job Title: 360 Performance Marketer — B2B Business Automation & AI Transformation
Company: Fruxinfo Private Limited
Location: 709 Satyamev Elite, Vakil Saheb Bridge, Sardar Patel Ring Road, South Bopal, Ahmedabad, Gujarat — 380058
Job Type: Full-Time | Work From Office (WFO) | Immediate Joiner
Experience: 3–6 Years (real campaigns, not just "exposure")
Salary: ₹3L – ₹7L per annum + performance-linked bonuses (higher for exceptional candidates with proven ROI track record)
Industry: Business Automation, AI Transformation, B2B SaaS Consulting
ABOUT FRUXINFO PRIVATE LIMITED
We are a fast-growing Business Automation & AI Transformation Consultancy based in Ahmedabad, helping traditional Indian SMEs (₹2 Cr – ₹50 Cr turnover) move from WhatsApp + Excel + IndiaMART chaos into AI-ready, scalable, owner-independent businesses.
Our clients are manufacturers, traders, distributors, wholesalers, and industrial business owners across Gujarat (Ahmedabad, Rajkot, Surat, Morbi, Vadodara) and Pan-India industrial hubs. Deal sizes range from ₹1.5L to ₹50L+.
We don't sell software. We deliver complete business transformations — websites, portals, mobile apps, CRMs, workflow automation, AI integration, and performance marketing — all under one roof.
READ THIS FIRST — DO NOT APPLY IF:
We are filtering hard. Please save your time and ours if any of the following is true:
- You've only "boosted" Facebook posts and call it performance marketing
- You've never independently managed monthly ad budgets above ₹2 Lakh
- You depend on agencies, freelancers, or others to "execute" your strategies
- You can plan but cannot write copy, OR write copy but cannot read analytics
- You've only worked in D2C, fashion, food, or e-commerce — and have never marketed to a 45-year-old factory owner
- You need step-by-step instructions instead of taking ownership
- You think "running ads" = performance marketing
- You cannot show real numbers (CPL, ROAS, CAC, conversions) from past campaigns
- You're looking for a relaxed 9-to-6 with no skin in the game
If you ticked any of the above — please don't apply. We'll find each other through other roles.
APPLY ONLY IF YOU ARE A REAL 360° MARKETER
You are someone who can sit in a room, take a brief from the founder, and independently deliver:
- Strategy — full-funnel campaign plan with budget split, audience segments, KPIs, timelines
- Copy — hooks, headlines, ad copies, landing page content in Hinglish/English/Gujlish
- Creative briefs — direct designers and video editors with clarity
- Execution — set up, launch, and optimize ads on Meta, Google, YouTube, LinkedIn yourself
- Tracking — set up GA4, Meta Pixel, GTM, conversion APIs without help
- Analytics — read data, identify what's working, kill what's not, scale what is
- Funnel building — landing pages, lead magnets, email sequences, WhatsApp drips
- Reporting — present clear weekly/monthly numbers tied to revenue
- Adaptation — pivot fast when ad accounts get banned, costs spike, or platforms change
You think like a founder. You read a P&L. You measure your work in rupees earned, not impressions delivered. You don't make excuses — you make experiments.
KEY RESPONSIBILITIESStrategy & Planning
- Build full-funnel performance marketing strategies for B2B lead generation
- Define ICPs, customer journeys, and conversion paths for multiple SME segments
- Plan monthly/quarterly marketing calendars aligned with sales pipeline targets
- Forecast lead volumes, CPLs, and ROI projections — and own those numbers
Paid Media Execution
- Independently run Meta Ads, Google Ads (Search + YouTube + Pmax), LinkedIn Ads end-to-end
- Manage monthly ad spends from ₹2L to ₹15L+ with strict ROI accountability
- Continuously A/B test creatives, audiences, copy, and bidding strategies
- Drive down CPL and improve MQL → SQL → Customer conversion rates
Copywriting & Creative Direction
- Write ad copies, hooks, and CTAs in Hinglish/Gujlish/English that resonate with traditional Indian SME owners
- Brief and direct in-house designers and video editors with clear creative direction
- Build high-converting landing pages, email sequences, and WhatsApp campaigns
Analytics & Optimization
- Set up and own GA4, Meta Pixel, GTM, conversion APIs, and UTM frameworks
- Build weekly performance dashboards — CPL, CAC, ROAS, LTV, pipeline contribution
- Conduct funnel analysis, identify drop-offs, and execute CRO experiments
- Present data-backed insights and strategic recommendations directly to the founder
Content & Funnel Management
- Plan and oversee TOFU/MOFU/BOFU content across YouTube, Instagram, LinkedIn, blog
- Run founder-led content campaigns, case study marketing, and testimonial funnels
- Integrate organic + paid for maximum compounding effect
Cross-Functional Ownership
- Collaborate with founder, sales team, design team, and development team
- Brief external vendors when needed — videographers, photographers, freelancers
- Mentor junior executives as the team scales
TOOLS YOU MUST KNOW (Hands-On)
Mandatory:
- Meta Ads Manager, Google Ads, Google Analytics 4, Google Tag Manager
- Meta Pixel, Conversion API, UTM tracking
- WordPress / Webflow / Framer / Instapage (any one for landing pages)
- Excel/Google Sheets (pivot tables, basic formulas)
- CRM tools — HubSpot / Zoho / LeadSquared (any one)
Strong Bonus:
- LinkedIn Ads, YouTube Ads
- Email tools — Mailchimp / Brevo / Klaviyo
- AI tools — ChatGPT, Claude, Midjourney, Runway
- Automation tools — Zapier, Make.com, n8n
- WhatsApp Business API platforms — AiSensy, WATI, Interakt
- Video editing — CapCut, Premiere Pro (for quick edits)
- SEO basics — keyword research, on-page optimization
EDUCATION & QUALIFICATIONS
- Bachelor's/Master's in Marketing, Business, Engineering, Communications, or related field
- Google Ads, Meta Blueprint, HubSpot certifications strongly preferred
- Portfolio with measurable results is mandatory — no portfolio, no shortlisting
WHAT FRUXINFO OFFERS
- Competitive salary + quarterly performance bonuses tied to lead and revenue targets
- Full ownership of marketing — budget, decisions, outcomes — zero bureaucracy
- Fast growth path — Head of Marketing role within 18–24 months for the right person
- Direct mentorship from the founder — learn business, not just marketing
- Hands-on exposure to AI tools, automation, and B2B transformation projects
- Modern WFO setup in premium South Bopal location
- No-politics, results-first culture — driven, ambitious team
- Annual learning budget for courses, conferences, tools, and books
- Real impact — your work directly transforms 50+ traditional Indian SMEs every year
OFFICE LOCATION
Fruxinfo Private Limited 709, Satyamev Elite, Vakil Saheb Bridge, Sardar Patel Ring Road, South Bopal, Ahmedabad, Gujarat — 380058
Easy access from Bopal, SG Highway, Sarkhej-Gandhinagar belt, and SP Ring Road.
JOINING
Immediate joiners strongly preferred. Maximum notice period: 7 days.
HOW TO APPLY
Apply through Indeed with:
- Updated CV/Resume
- Portfolio showcasing 3–5 past campaigns with hard numbers — ad spend, CPL, ROAS, conversions, revenue impact
- A short note (under 200 words) answering: "Why should Fruxinfo hire YOU specifically — and not the 50 other marketers who'll apply for this role?"
- Expected CTC and notice period
BONUS TASK (Will Fast-Track Your Interview)
Write ONE Facebook ad copy (max 100 words, in Hinglish or English) targeting a 46-year-old manufacturer from Rajkot — turnover ₹15 Cr, drowning in WhatsApp chaos, working 14 hours a day, with zero system in his business — to book a free 30-minute consultation with us.
Include:
- A scroll-stopping hook
- Clear pain agitation
- A simple, low-friction CTA
Submit this with your application. Candidates who attempt this will be reviewed first, regardless of years of experience.
HIRING PROCESSStageWhat HappensTimeline1. Application ScreeningResume + Portfolio + Bonus task review3 days2. Phone/Video Screening30-min HR conversationWithin 1 week3. Founder Interview60-min deep-dive on strategy, past work, visionWeek 24. Practical AssignmentReal campaign brief — strategy + ad copy + landing page outline3–5 days5. Final RoundIn-person at office — meet the team, culture fit, offer discussionWeek 36. Offer & JoiningOffer letter → Joining within 15–30 daysWeek 3–4KEYWORDS
Performance Marketing, Digital Marketing Manager, B2B Marketing, Paid Media Specialist, Meta Ads Expert, Google Ads Specialist, Growth Marketer, 360 Degree Marketer, Full-Stack Marketer, SaaS Marketing, Lead Generation Specialist, Marketing Manager Ahmedabad, Performance Marketing Ahmedabad, Digital Marketing Jobs South Bopal, B2B Lead Generation, Funnel Marketing, ROI Marketing.
ONE FINAL NOTE
This role is not for someone looking to add another logo to their LinkedIn. This is for someone who wants to own a marketing function, drive measurable revenue impact, and build a powerful B2B brand from the ground up.
If you're hungry, hands-on, and ROI-obsessed — and you want to work shoulder-to-shoulder with a founder who will challenge and back you equally — apply now.
The right person reads this and says: "This is exactly the role I've been waiting for."
We're looking for that person.
Pay: ₹3,000,000.00 - ₹7,000,000.00 per year
Benefits:
- Internet reimbursement
- Leave encashment
Work Location: In person
