Communications – Specialist Assistant Manager
Sports SGM Commercialization, Strategic Growth Market
About the role:
Are you energized by the power of storytelling and eager to shape the conversation within a dynamic organization? As a communications professional supporting the Sports Strategic Growth Market (SGM) team, you’ll play a pivotal role in driving change management and crafting internal communications that help convert Deloitte’s Sports platform—especially LA28 (Los Angeles 2028 Olympic and Paralympic Games) and related sponsorship/market activity (e.g., McLaren Racing, Women’s National Basketball Association (WNBA), U.S. Open, United States Golf Association (USGA), U.S. Soccer, National Women’s Soccer League (NWSL))—into clear, consistent internal narratives, enablement, and operating rhythms that mobilize stakeholders and drive pipeline, pursuits, and wins.
The ideal candidate will connect the dots across a complex, matrixed environment—partnering with Sports leadership, commercialization, sponsorship activation, ecosystem/alliance teams, and offering/portfolio stakeholders—to increase adoption of new ways of working, improve readiness for market moments, and ensure measurable outcomes.
The work you will do
- Support change management for Sports SGM commercialization
- Support delivery of change initiatives tied to the evolving Sports SGM commercialization model (e.g., new operating rhythms, “ways of working,” measurement expectations, activation workflows).
- Conduct stakeholder analysis and change impact assessments to identify who is affected (account teams, practice leaders, alliance teams, brand/marketing, experience teams) and what must change (behaviors, tools, approvals, cadence).
- Build and maintain a change plan (readiness, communications, training/enablement, reinforcement) aligned to priority cohorts and go-to-market plays.
- Design and facilitate adoption mechanisms: office hours, listening sessions, pilot feedback loops, retrospectives, and continuous improvement backlog.
- Execute the Sports SGM internal communications strategy
- Execute an integrated internal communications plan that educates and engages cross-firm stakeholders on Sports SGM priorities, sponsorship activations, go-to-market (GTM) plays, and measurable outcomes.
- Translate strategy into crisp, action-oriented messaging with clear “what’s changing / what to do next / who owns it.”
- Maintain an editorial calendar and publishing cadence (weekly/biweekly) aligned to market moments, priority pursuits, and leadership milestones.
- Create enablement and “activation-ready” assets
- Produce high-quality communications and enablement materials: leader updates, newsletters/blurbs, intranet copy, “market moment” briefs, FAQs, talk tracks, executive-ready slides, and ready-to-forward messages for account teams.
- Collaborate with Brand, Marketing, and Communication teams to enable the design of assets, creation of digital and media assets to support key activations and campaigns, and management of the end-to-end creation process
- Develop practical tools that drive adoption (quick reference guides, role-based toolkits, checklists, readiness briefs, stakeholder maps, post-event follow-up kits).
- Package Sports sponsorships and experiences into internal storylines that make it easy to activate (who to target, why now, what to say, what to do).
- Activate stakeholders around market moments and sponsorship programming
- Support communications and change readiness for major events/activations (pre/during/post), including run-of-show comms, escalation paths, and post-market “speed-to-action” workflows.
- Coordinate “post-market” reinforcement: action prompts for account teams, pursuit activation checklists, and capture of wins/lessons learned.
- Navigate governance, rights, and brand requirements
- Help make “what’s allowed / what’s recommended / what needs approval” easy to understand by coordinating with brand, sponsorship, alliance, and legal/rightsholder stakeholders.
- Coordinate reviews/approvals and manage version control to deliver accurate, timely, compliant materials.
Qualifications:
Required
- Graduate or postgraduate degree in Communications, Journalism, Marketing, Advertising, English, or a related field.
- 6–8 years of experience in a communications function, with at least three years in a large-scale or global organization.
- 4+ years of experience in change management support, change communications/enablement, internal communications, or related consulting/project delivery roles (professional services or similarly matrixed environment preferred).
- Proven success in developing and executing internal communications strategies/plans for a large business, preferably in professional services.
- Demonstrated ability to translate complex, ambiguous topics into clear narratives and actionable enablement.
- Strong stakeholder management skills; comfort working with senior leaders and cross-functional teams through influence.
- Solid organizational and project management skills with the ability to prioritize and manage expectations across multiple complex projects/priorities with tight timelines.
- High attention to detail, strong follow-through, and comfort operating in fast-paced environments, with cross-functional virtual teams.
- Proficient in MS Office suite—including Teams, Word, Excel, PowerPoint, SharePoint and One Drive; knowledge of the latest internal communications measurement platforms a plus
- Analytical mindset, with ability to interpret data into meaningful insights and strategies.
Preferred
- Experience working with integrated stakeholders to define visual identity and creation of digital assets to enable communications strategy
- Experience conducting stakeholder analyses, change impact assessments, and readiness activities for enterprise initiatives.
- Experience working across time zones and collaborating with USI teams.
- Familiarity with sponsorship/partnership communications constraints (rights, approvals, brand governance).
Work location: Hyderabad
Work timings: 11 a.m. – 4 p.m. and 7 p.m. - 11 p.m. (IST)
The team:
The USI Communications team provides strategic communications that build the Deloitte brand, strengthen our reputation, and drive business performance. This is a team of trusted advisors that delivers experienced counsel and superior results to the Deloitte U.S. Firms. Specifically, we seek to link communications to business objectives and deliver "quality" over "quantity." With a focus on measurable results, we strive to identify and manage opportunities that will deliver the highest impact for our clients. The Communications Team provides strategic counsel to its clients, developing appropriate communication ideas and programs to further leadership and organizational goals.
