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Marketing Program Specialist
The opportunity
As the Marketing Program Specialist, you will orchestrate end-to-end execution of multi-channel marketing initiatives, collaborating closely with Brand, Marketing and Communications (BMC) program leaders and managers. By leveraging your proven expertise in campaign management and Brand & Marketing, you will craft and execute strategic campaign plans, oversee budgets and timelines, and analyze performance metrics. Your role will also involve nurturing relationships with internal and external stakeholders, ensuring all campaigns align with our rigorous quality and effective standards.
As a Marketing Program Specialist, you will be hands-on in campaign and event execution. From devising timelines and managing budgets to handling various campaign channels such as social media, digital, events, and print, ensures successful execution of internal and client facing events for the firm. Analyzing campaign/event performance and deriving insights will also be a key responsibility.
Your key responsibilities
Campaign support
- Devise, execute and optimize multi‑channel marketing campaigns across diverse platforms, aligning initiatives with business objectives and leveraging EY’s business insights.
- Methodically track, manage and report on campaign budgets to ensure efficient resource allocation, promptly addressing any deviations from the plan.
- Forge strong partnerships with Global Delivery Services, external vendors and other key stakeholders to foster collaboration and achieve campaign goals.
- Employ analytical tools (e.g., Google Analytics, Sprinklr, Adobe Analytics) to fine‑tune campaigns, assess performance and identify enhancement opportunities.
- Produce comprehensive performance reports and insights for executive‑level stakeholders to support decision‑making.
- Provide essential administrative and operational support to the BMC team, including calendar management, meeting scheduling, coordination with stakeholders, and preparation of decks and presentations.
- Conceptualize, organize and execute hybrid experience formats such as webinars, podcasts and roundtables, targeting the most relevant buyer segments.
Event and experience support
- Consult with the event sponsor and/or requester to understand end‑to‑end requirements of the event.
- Conduct venue research in conjunction with preferred meeting management companies and make recommendations on meeting locations by taking a detailed brief, ascertaining all event requirements, and suggesting suitable event solutions.
- Comply with and promote firm guidelines and policies throughout the event lifecycle.
- Manage all elements of delegate management, including list creation, updates, communication and on‑site coordination.
- Consult with the event program manager to ensure EY brand compliance across the full event process, including pre‑ and post‑event communication.
- Drive cost efficiencies and negotiate with venues and suppliers, ensuring all value‑adds are reviewed and fully exhausted.
- Prepare the initial event logistics budget and manage it throughout the event lifecycle, including ongoing tracking and reconciliation.
- Prepare on‑site schedules and detailed run sheets for venues and suppliers, ensuring seamless operational execution.
- Coordinate with Technology Support to arrange special event production requirements and on‑site technology needs.
- Audit and submit program‑related invoices for approval and provide full event reconciliation in line with firm procedures.
- Take responsibility for the smooth running of the event on‑site, anticipating potential issues and putting proactive measures in place to resolve them before they occur.
- Demonstrate the ability to resolve complex problems effectively with minimal disruption, leveraging existing solutions and sound judgment.
- Act as the main on‑site point of contact for all suppliers, ensuring agreed service levels are met and actively resolving any issues that arise.
- Take overall responsibility for delegation and direction of the on‑site support team, with flexibility to adjust planning as required.
- Assist in other areas of Events as needed, contributing to broader team success.
- Support and devise ideas/best practices to drive process efficiencies and contribute creativity to enhance overall event delivery.
Skills and attributes for success
- Experience in a corporate travel and events environment, with the ability to manage complex logistics and client needs.
- Exceptional customer service skills with a proactive approach and strong commitment to quality.
- Strong organizational skills with exceptional attention to detail, ensuring accuracy while managing multiple priorities.
- Reactivity and the ability to manage emergencies, think out of the box, and adapt to last‑minute changes and dynamic business conditions.
- Strong understanding of the business environment, with the ability to investigate, identify and propose service and process improvements.
- Proven ability to oversee multi‑channel marketing campaigns from concept to completion, ensuring alignment with business goals.
- Strong organizational and prioritization skills to manage multiple workstreams with precision and efficiency.
- In‑depth business acumen and understanding of the company’s landscape and strategic priorities.
- Exceptional written and oral communication skills, with the ability to convey complex ideas clearly and effectively.
- Proficiency in analytical and critical thinking, combined with creative problem‑solving abilities.
- Strong networking, teamwork and stakeholder management skills, with the ability to build effective relationships with internal and external partners.
- Experience with data analytics and visualization tools such as Tableau, Adobe Analytics and Google Analytics.
- Familiarity with email marketing tools, Google AdWords and social media management platforms (e.g., Sprinklr, Hootsuite).
- Creative problem‑solving capability to innovate solutions that bridge BMC expectations with delivery capabilities.
- Ability to collect, interpret and apply stakeholder feedback to enhance campaign effectiveness.
- A motivational team player who demonstrates adaptability and resilience during peak periods.
To qualify for the role, you must have
- A bachelor’s degree in business administration, marketing, or a related field is required. An MBA or MS in Marketing is preferred.
- Must have a minimum 8 -10 years of end-to-end campaign management experience, event management experience and more than 9 years in B2B marketing, preferably within professional services or similar sectors. Proven expertise in managing global-level processes and projects.
- Must be experienced with all Microsoft Office Tools with competence in the use of Excel and PowerPoint.
- Excellent interpersonal and communication skills must be able to communicate clearly and with authenticity to senior leadership and stakeholders
- Must be able to work independently with minimal guidance
- High level of attention to detail and strong organizational skills are essential, with the ability to prioritise effectively
Ideally, you’ll also have
- Prior experience in B2B Brand & Marketing settings.
- Track record of event execution, B2B brand exposure, and project management.
- Familiarity with digital marketing analytics and bridging expectations with capabilities.
- Requires in-depth knowledge and experience of running large, logistically complex Global events
- Knowledge of meeting industry software, CRM, including web registration & digital marketing applications
- Demonstrable ability to interact with leadership, stakeholders, and peers
- Personal travel experience and geographic knowledge
- Interest in project management and technical/digital affinity
- Able to work virtually and with flexible shift timing
Technologies and Tools
- Microsoft Office Suite (Excel, PowerPoint)
- Adobe web platforms
- Analytics tools
- Email marketing tools
- Google AdWords
- Data visualization tools
- Strong multi-tasking, prioritization, organizational and time management skills
What we look for
- Creative problem solving
- Organization and prioritization
- Business Acumen
- Analytical and critical thinking
- Exceptional written and oral communication skills
- Experience and understanding in the fields of travel & event management combined with a high technical/digital affinity are also essential
What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
