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Sr Market Research Specialist

Waters Corporation -
Bengaluru, Karnataka

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Job details

12 days ago

Qualifications

SAP
Salesforce
Research
Master's degree
Chemistry
MBA
Marketing

Full job description

Overview:

The Customer Experience Management professional will be responsible for exploring market opportunities, conducting research, and supporting the Product and Market Marketing teams in designing and implementing effective Consumables & Laboratory Automation marketing strategies, along with the appropriate measurement and evaluation tools.

Responsibilities:

1. Support the development and execution of the company’s overall brand and marketing strategy.

2. Prepare and analyze marketing activity reports and key performance metrics to evaluate program effectiveness and business impact.

3. Conduct market research and provide insights on forecasts, competitive analysis, campaign performance, customer behavior, and industry trends.

4. Support the development, enhancement, and maintenance of internal tools and databases, including credentials repositories, tracking systems, global contact directories, and intranet platforms.

5. Continuously enhance professional knowledge through workshops, seminars, industry research, and training programs, while sharing best practices and innovative marketing ideas with the team.

6. Plan, coordinate, and manage meetings, conferences, events, and trade shows by organizing schedules, assignments, stakeholder coordination, and communication activities.

7. Contribute to product marketing initiatives through the development and execution of marketing and advertising campaigns aligned with business objectives.

8. Track sales and marketing data, maintain promotional material inventories, support trade show planning, manage databases, and prepare business reports.

9. Support the implementation of marketing campaigns by analyzing sales forecasts, preparing marketing plans and objectives, coordinating promotional activities, and maintaining campaign calendars.

10.Prepare comprehensive marketing reports by collecting, analyzing, and summarizing sales and business performance data.

11.Identify and research new sources of prospective customer and market data, and provide strategic recommendations to sales and marketing leadership teams.

12. Coordinate with the graphics and relevant support teams to ensure promotional materials are developed, maintained, and available as required.

13. Conduct competitive product research by evaluating product features, market positioning, pricing strategies, and promotional activities while maintaining updated research databases.

14. Monitor budgets and financial performance by comparing actual results against plans, forecasts, and approved budgets.

15. Stay updated with industry developments, market trends, and professional knowledge through continuous learning and engagement with trade publications and educational opportunities.

16. Contribute towards achieving organizational objectives by proactively taking ownership of new initiatives, responsibilities, and improvement opportunities.

17. Continuously explore opportunities to enhance business value, ope

Qualifications:

Post Graduates / Graduates in Chemistry / Biotechnology / etc. area

MBA in Marketing

5-10 year Marketing Experience

Knowledge of SFDC/ SAP

Company Description:

Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.

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