The Role:
Every image, every typographic choice, every layout decision either reinforces authority or dilutes it. Nothing is neutral. This role is responsible for every visual decision across the brand ecosystem — social, digital, print and client-facing — and for maintaining the integrity of distinct visual identity systems.
We are not looking for a designer who can execute to brief. We are looking for someone who has already developed a refined visual intelligence — someone who understands, without being told, that great luxury communication is built on decisions about what to remove, not what to add.
What would you be required to do?
Visual Communication
- Design all social content: Instagram, LinkedIn, Pinterest, Stories — restrained, typographically disciplined, material-first
- Produce campaign creatives: static ads, carousels, story ads — maintaining gallery-level execution across formats
- Design client-facing presentations, proposals and print collateral to gallery-publication quality
- Art-direct photography of materials and spaces: brief photographers, attend shoots, select and retouch final imagery
Brand Communication
- Develop social content with clearly differentiated tonal approaches across the brand ecosystem
- One editorial, narrative-led and warm; the other restrained, material-focused — both anchored in space and form
- Produce campaign assets for digital, decks and events at consistently high luxury standards
- Design UHNI-facing presentations, project proposals and lookbooks
- Art-direct project photography focusing on spatial atmosphere, depth and intent
Cross Brand Responsibilities
- Own and evolve multiple visual identity systems while maintaining consistency and distinction
- Build and maintain visual template libraries
- Design all print-ready collateral: product cards, lookbooks, exhibition materials, invitations, private viewing communications
- Write visual briefs for photography — defining outcome, not just subject
- Select, retouch and prepare images for publication with understanding of depth vs documentation
- Maintain structured photography and asset archives for team-wide access
What skills we are looking for?
Qualifications:
- Degree in Graphic Design or Visual Communication — NID, NIFT, MIT Institute of Design, Srishti, or equivalent institution.
- Portfolio quality takes precedence over institution name.
Experience & Background:
- 10–12 years of professional graphic design experience, portfolio is the primary evidence, not just the CV.
- Has built or led a brand visual identity system — at this level, is responsible for the system itself.
- Documented background in editorial design, luxury brand communication or luxury brand identity.
- Experience managing multiple visual identities simultaneously is a significant advantage.
- Print design discipline: grid systems, typographic control, hierarchy and production-level file management — mandatory.
Tools & Software – Non Negotiable
- Adobe Illustrator — vector identity work, iconography and campaign graphic systems.
- Adobe InDesign — editorial layouts, proposals, lookbooks, print-ready collateral, multi-page typographic hierarchy.
- Adobe Photoshop — image retouching, compositing, photography preparation for publication.
- Adobe Lightroom — colour grading and batch preparation of gallery and project photography.
Tools & Software – Strong Advantage
- Adobe After Effects or Adobe Premiere Pro — for directing, reviewing and where necessary producing motion content and Reels.
- Figma — digital asset creation, collaborative design review.
- Microsoft PowerPoint and Google Slides — client presentations and Founder review decks.
- AI visual tools (Midjourney, Adobe Firefly) — for mood boarding, concept exploration and client presentation visuals.
Skills & Qualities:
- Ability to hold multiple visual languages without merging them
- Typographic intelligence at a senior level — specific, defensible type choices; can explain every font decision in the context of the brand it serves.
- Image intelligence at art direction level — shapes what is photographed and how, not just selects from what is delivered.
- Motion understanding — sufficient knowledge of After Effects to art-direct short-form video and Reels, even when not personally editing.
- Presentation design capability — builds client decks that function as brand communication, not just formatted slides.
- Print production knowledge — understands paper weights, surface finishes, lamination, binding formats; can brief a print vendor with complete technical specifications.
- Design reasoning — every decision is specific and defensible; the explanation matters as much as the choice.
- Production precision — print-ready files, output resolution, bleed and spec management, without requiring rework downstream.
- Emotional maturity, ownership and discretion — works within a founder-led dual-brand luxury environment where the standards are exacting.
Personality – What this Role Requires:
- Highly detail-oriented and self-disciplined — catches errors before they reach the brief reviewer.
- Calm and quality-focused under deadline pressure — does not sacrifice standard when timelines tighten.
- Aesthetically mature — taste is visible in personal as well as professional work; does not follow trends, sets a standard.
- Ownership-driven — treats the brand's visual language as their professional responsibility, not a client brief to be executed and returned.
Work Timings:
Monday to Friday: 9:00 AM – 6:00 PM
Saturday: 10:00 AM – 4:00 PM
Who are we?
Design First delivers personalized luxury interior and furniture design to India’s discerning homeowners and corporates. Led by prolific, seasoned luxury brand builders, internationally trained designers, world-class professionals and passionate, steadfast teams of turnkey project execution specialists. We seek excellence in design and are committed to bringing back trust and excitement in the design process.
Head Office: Marine Drive, South Mumbai
Operational Office: Kanjurmarg, Central Mumbai
To know more about Design First, visit www.designfirst.co.in and https://instagram.com/designfirstofficial
We are a lean team of high performing go-getters who take ownership of their roles in the organization. Debates and discussions are an important part of our culture and we encourage young minds to bring unique perspectives to the conversations. Most importantly, we love solving problems.
If you think you’re cut out from a similar cloth, we’d encourage you to apply for this role.
Pay: ₹1,200,000.00 - ₹1,800,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
