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Area Sales Executive - Assistant Manager (IC Role) - Mysore

Sunshine Workforce Solutions
Mysuru, Karnataka

Quick apply

Job details

Full-time
₹12,00,000 - ₹15,00,000 a year

Qualifications

Pricing
Sales
SAP
Field sales
Master's degree
Sales
Bachelor's degree
Planograms
Team management
Business Administration
MBA
Leadership
Communication skills

Full job description

Area Sales Manager (ASM) - IC role

Position Type: Full-time

Work Experience: 5–8 years (FMCG/Alcobev)

Company: TilakNagar Industries Ltd

Location: Mysore

Role Summary

Lead territory sales, distribution, and channel execution with full responsibility for revenue, NSV, market share, and RTM excellence.

Drive high-quality in-market execution through strong distributor management and team leadership.

Key Responsibilities

Deliver volume, NSV, profitability & brand/segment-wise targets across channels.
Manage distributor operations: ROI, infrastructure, inventory norms, credit discipline, manpower deployment & DMS hygiene.
Strengthen RTM architecture: beat planning, outlet coverage expansion & route optimisation.
Lead ASE/FOS teams through capability building, joint market working & structured business reviews.
Ensure strict compliance with pricing, statutory norms, excise regulations & label guidelines.
Drive visibility execution, planogram adherence & shelf share maximisation.
Implement consumer/trade schemes, BTL activations & seasonal campaigns.
Lead competitor tracking: pricing, schemes, market share, NPD activity & distribution gaps.
Provide forecasting inputs for demand planning & monthly operating plans.
Maintain strong relationships with retailers, wholesalers, key accounts & regulatory bodies.
Use MIS dashboards to identify performance gaps, productivity issues & required interventions.

Education

Bachelor’s degree mandatory; MBA preferred (Sales/Marketing).

Key Skills

Distributor management excellence with strong command over ROI, replenishment norms & operational hygiene.
Sales leadership capabilities with demonstrated success in managing field teams at scale.
Strong negotiation ability across trade, distributor partners & key retail stakeholders.
High analytical capability, interpretation of MIS, productivity dashboards, coverage analytics & market intelligence.
Strong compliance orientation with deep understanding of excise guidelines & pricing governance.
Team management & coaching skills with a track record of capability building.
Demonstrated ability to drive execution in complex, competitive markets; ability to influence without authority.
Strong communication, problem-solving, planning & decision-making abilities.

Qualifications

Prior sales functional experience (strong preference for Alcobev).
Proven experience handling distributors, field teams & multiple sales channels.
Experience in DMS, SAP, or similar sales systems is highly preferred.

Quick apply

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