electronics city karnataka associate product manager Jobs – 117 Open Jobs Today

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Director- Growth Marketing

PinnacleU
Bengaluru, Karnataka

Quick apply

Job details

Full-time
₹35,00,000 - ₹40,00,000 a year
1 day ago

Qualifications

Customer segmentation
Attribution modeling
Computer networking
Conversion optimization
Senior leadership
Performance marketing

Full job description

Position: Associate Director / Director , Growth

Location: Bangalore

Working Days: Monday to Friday

Experience Required: 10+ years

Client: Leading Home Appliances Brand

About Our Client

Our Client is building India's most innovative kitchen appliances brand. Backed by deep commercial kitchen expertise and a strong in-house R&D team, we bring category-first innovations into Indian homes. Led by repeat founders and strong leadership talent, Our Client is entering a rapid national expansion phase , scaling D2C, marketplaces, and an offline experience centre network across kitchen, laundry, cooling, and air care.

Why This Role?

This is a build-from-zero growth leadership role, not a campaign management role. You will architect, scale, and lead Beyond's entire demand engine , owning how new customers find us, how we convert consideration into purchase, how we extend value across the customer relationship, and how we build a compounding growth system over time.

What You'll Own

National Revenue & Demand Generation

Deliver quarterly and annual D2C and marketplace revenue targets
Drive demand across paid, organic, CRM, and influencer channels
Ensure growth-led channels contribute 60–70% of total D2C revenue within 12 months

Customer Acquisition and CAC Management

Build and scale a customer acquisition engine with CAC payback within 12 months
Grow new customer volume 1.5–2x annually while protecting AOV and repeat rate
Own conversion rate optimisation across D2C site and marketplace brand stores

Consideration and Mid-Funnel Leadership

Build the mid-funnel system for a category with a 3–8 week purchase decision cycle
Drive organic search visibility across top priority category keywords
Build a content engine , buying guides, comparison articles, video reviews , that drives 20–30% of D2C transactions on an assisted attribution basis

Retention, Cross-Sell and Household Penetration

Own lifecycle and CRM systems that grow household penetration over 18 months
Drive cross-category purchase with at least 20% of Year 1 buyers adding a second category by year end
Build post-purchase journeys delivering AMC attach above 25% and accessory attach above 15%

Performance Marketing and Budget Ownership

Manage a multi-crore monthly marketing budget with full P&L accountability
Allocate across Google Search, Shopping, Meta, YouTube, and influencer based on channel-level ROAS
Run a minimum of 6 structured experiments per month across channels and landing pages

Growth Structure & Governance

Define KPIs across performance marketing, CRM, SEO and content, analytics, and partnerships
Run structured weekly, monthly, and quarterly growth reviews
Build forecasting discipline with revenue forecast accuracy within 8% of actuals

Team & Capability Building

Hire, train, and scale a growth team of 8–12 within the first 6 months
Build a performance-driven culture rooted in structured experimentation, not gut-feel decisions
Be the growth voice in every cross-functional conversation with Category, Product, Brand, and Finance

Organisation You'll Lead

Performance Marketing Managers (paid search, paid social, YouTube)
CRM and Lifecycle Specialists
SEO and Content Team
Analytics and Attribution Manager
Partnerships and Influencer Lead

What We're Looking For

10+ years in growth, performance marketing, or demand generation, with at least 4 years in a senior leadership role owning a team and a budget
Demonstrated track record scaling a high-ticket or considered-purchase consumer brand , appliances, durables, premium furniture, or high-ticket D2C. Pure impulse-category backgrounds are harder to translate
Direct ownership of paid media budgets of Rs 2 crore per month or above, with accountability for ROAS, CAC, and contribution margin
Strong mid-funnel instinct: content-led acquisition, SEO-driven consideration, and trust-based conversion , not just bottom-of-funnel performance
Analytical depth , attribution models, cohort analysis, funnel diagnostics, and forecasts Finance will stand behind
Comfortable working directly with founders in a high-growth, high-ambiguity environment

What Makes This Opportunity Different

Direct access to founding team and decision-making
Full budget authority over a significant and growing marketing P&L
Opportunity to build systems, not manage legacy structures
A product and category team that is already strong , good products to sell, smart people to work with

Our Client is not competing on discounting. They compete on innovation, design, and value , and they're looking for a growth leader who can build the demand engine to prove it.

Quick apply

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