About InvPrp
InvPrp is an AI-powered interview preparation platform that helps job seekers crack interviews through:
- AI Interview Roadmaps — paste a job description, get a personalized study plan with sections, topics, and subtopics
- Audio Mock Interviews — record verbal answers, get AI feedback on relevance, grammar, and clarity
- Resume Analyzer — upload your resume, get ATS compatibility score and category-wise improvement tips
- LinkedIn Analyzer — upload your LinkedIn profile PDF, get optimization suggestions for recruiter visibility
- Free SEO Tools — 6 free tools (resume analyzer, salary calculator, career roadmap, intro creator, LinkedIn analyzer, interview questions) with 24h usage limits
- Coin Economy / Gamification — earn coins via rewarded ads, daily streaks, referrals, and coupons; spend coins on premium features
Platforms: Web, Android, iOS
Monetization: Freemium on Android (coin economy + Razorpay payments), Subscription-only on iOS
Subscription Plans: $49.99/month or $299.99/year
About the Role
You will own user acquisition and subscription revenue. Your job is simple to state and hard to execute: get more users to discover InvPrp and convert them into paying subscribers.
This is a 3-month contract role with conversion to full-time upon hitting mutually agreed revenue and MAU targets. You will report directly to the founder.
You will design and run both organic (zero ad spend) and inorganic (paid) campaigns. You will track every rupee spent and every dollar earned. Responsibilities: Organic Growth (Zero Budget)
- Grow our Instagram (@invprp) and YouTube with content that job seekers actually watch and share
- Optimize our 6 free SEO tools for Google ranking and backlink building
- Build and engage communities (Reddit, Discord, Telegram, LinkedIn groups) where job seekers hang out
- Run referral and word-of-mouth campaigns using our in-app coin rewards system
- Write guest posts, get featured in career blogs, and pursue podcast appearances
Paid Growth (Controlled Budget)
- Plan and execute Meta Ads and Google Ads campaigns with strict ROAS targets
- Design UGC-style ad creatives (screen recordings, before/after stories, "day in the life of a job seeker")
- A/B test ad copy, audiences, creatives, and landing pages
- Manage micro-influencer partnerships in the career/education niche
Conversion & Retention
- Optimize App Store and Play Store listings (screenshots, description, keywords, reviews)
- Design push notification and email campaigns to re-engage dormant users
- Run pricing experiments, limited-time offers, and seasonal campaigns to boost conversion
- Reduce churn by identifying drop-off points and testing fixes
Analytics & Reporting
- Track CAC, LTV, ROAS, conversion rate, trial-to-paid rate, and retention cohorts
- Report weekly on what's working, what's not, and what you're testing next
- Use data to kill underperforming campaigns fast and scale winners
Compensation Component Details Base Salary ₹5,000 – ₹15,000/month (based on experience) Commission: 5% – 10% of every subscription sale you generate (tracked via UTM/attribution codes) Performance Bonus: Additional bonus tied to monthly active user (MAU) growth and revenue targets
Example: If you drive 20 new yearly subscriptions ($299.99) in a month, your commission is ~$300 – $600 (₹25,000 – ₹50,000) on top of your base. Top performers can earn ₹50,000+/month total.
This position is a performance-heavy role. If you want a fixed high salary with no skin in the game, this position is not for you. If you want uncapped earning potential and direct ownership of growth, apply.
Who We Are Looking For (Must-Have)
- 1+ year hands-on experience in digital marketing, growth hacking, or sales for a B2C app/website
- Proof of running at least one paid campaign (Meta or Google) with measurable results you can share
- Comfortable with analytics — you know what CAC, LTV, ROAS, and conversion rate mean and how to improve them
- Self-starter who can work remotely without daily hand-holding
- Fluent English (written and spoken)
Nice-to-Have
- Experience with EdTech, career coaching, or test-prep products
- Created content that went viral or built a community from zero
- Basic Canva / CapCut skills for quick creative production
- Familiarity with Firebase Analytics, Google Analytics 4, or similar tools
- Understanding of the US/international job market (since our pricing is USD-denominated)
Who This Is NOT For
- People who only know "theory" and have never spent real money on ads
- People who need a manager to tell them what to do every day
- People who blame the product when campaigns don't work instead of iterating and testing
⚡ Candidate Challenge — Required
Study InvPrp (visit invprp.com and/or download the app). Then answer the following in your application:
1. Feature Marketing Strategy
Pick any 3 features below. For each, write ONE specific organic tactic to drive awareness and ONE tactic to drive conversion to a paid subscription.
Features to choose from:
- AI Interview Roadmaps — paste a job description and get a personalized study plan with sections, topics, and subtopics
- Audio Mock Interviews — record verbal answers, get AI feedback on relevance, grammar, and clarity
- Resume Analyzer — upload your resume, get ATS compatibility score and category-wise improvement tips
- LinkedIn Analyzer — upload your LinkedIn profile PDF, get optimization suggestions for recruiter visibility
- Free SEO Tools — 6 free tools (resume analyzer, salary calculator, career roadmap, intro creator, LinkedIn analyzer, interview questions) with 24h usage limits
- Coin Economy / Gamification — earn coins via rewarded ads, daily streaks, referrals, and coupons; spend coins on premium features
Format your answer as:
Feature: [Name] Awareness Tactic: [Be specific. "Create a 30-second reel showing..." NOT "do social media marketing"] Conversion Tactic: [How you turn a free/organic user into a $49.99/month or $299.99/year subscriber] 2. 30-Day Growth Plan
You have ₹10,000 for paid ads and unlimited organic effort. Outline your first 30 days: what channels, what content, what experiments, and what success metric you would track. Be specific.
3. One Brutal Truth
What is the most significant weakness you see in InvPrp's current marketing, positioning, or product? Be honest — we value candour over flattery.
Applications without the challenge completed will not be reviewed.
How to Apply
- Visit invprp.com and/or download the app (Android/iOS)
- Complete the Candidate Challenge above
- Email your answers + resume to [email protected]
- Subject line: "Growth Marketer — [Your Name]"
Applications close 15-Jun-2026. We review applications on a rolling basis, so early applications get priority.
Pay: ₹5,000.00 - ₹15,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Application Question(s):
- We want marketers who understand our product before they apply. Visit invprp.com or download our app, then pick ONE feature and answer: (1) What ONE organic tactic would you use to make job seekers aware of this feature? (2) What ONE tactic would convert a free user into a $49.99/month subscriber for this feature? Be specific — generic answers like "post on Instagram" will be rejected.
- Have you ever managed a paid Meta or Google Ads campaign with real budget? If yes, share: (a) what was the product/service, (b) monthly ad spend, (c) ROAS achieved, (d) one key lesson from a campaign that FAILED. If no, write "No experience" — we will reject applicants who claim fake results.
- What is the biggest weakness you see in InvPrp's current marketing, app store listing, or website? We value candor over flattery — a thoughtful critique shows you did your research.
- You have ₹10,000 for paid ads and unlimited organic effort. In 3–4 sentences, outline your Week 1 test: (a) channel, (b) content format, (c) budget split between organic and paid, (d) the one metric that would make you scale or kill the experiment.
Work Location: Remote
