Tabschool is an EdTech company building innovative solutions for schools, students, teachers, and parents. Our products include School Management Software, Learning Management Solutions, Educational Tablets, Scribpad (Collaborative Homework Platform), and Tabschool Kidly for young learners.
We are looking for a Growth Manager who can help us scale our digital presence, generate quality leads, increase app downloads, and drive measurable business growth through digital channels.
Key ResponsibilitiesGrowth Strategy & Execution
- Develop and execute digital growth strategies across multiple products.
- Identify new customer acquisition channels and growth opportunities.
- Monitor market trends, competitor activities, and emerging digital marketing practices.
- Create and track growth KPIs and performance dashboards.
Performance Marketing
- Plan, execute, and optimize campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads
- YouTube Ads
- LinkedIn Ads
- Manage advertising budgets efficiently to maximize ROI.
- Improve Cost per Lead (CPL), Cost per Acquisition (CPA), and conversion rates.
Lead Generation
- Generate qualified leads for:
- Schools
- Colleges
- Coaching Institutes
- NGOs
- Parents
- Build lead funnels and nurture campaigns to improve conversions.
Social Media Growth
- Grow Tabschool's presence across:
- Instagram
- Facebook
- LinkedIn
- YouTube
- Create and manage content calendars.
- Develop organic growth strategies and engagement campaigns.
- Collaborate with designers, video editors, and content creators.
SEO & Content Marketing
- Increase organic website traffic through SEO initiatives.
- Conduct keyword research and content planning.
- Optimize website pages, blogs, and landing pages.
- Work on backlink-building and search visibility improvements.
App Growth & User Acquisition
- Drive downloads and user acquisition for Tabschool Kidly and other digital products.
- Optimize app store listings (ASO).
- Design campaigns to improve user retention and engagement.
Marketing Automation & Analytics
- Manage email marketing, WhatsApp campaigns, and automated customer journeys.
- Track and analyze campaign performance using:
- Google Analytics
- Search Console
- Meta Business Suite
- Looker Studio
- Prepare weekly and monthly performance reports.
Required Skills
- 4–5 years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.
- Strong hands-on experience with Meta Ads and Google Ads.
- Good understanding of SEO and content marketing.
- Experience with marketing automation tools.
- Knowledge of Google Analytics and reporting tools.
- Ability to analyze data and make data-driven decisions.
- Excellent communication and project management skills.
Preferred Qualifications
- Experience in EdTech, SaaS, Education, or Technology sectors.
- Experience managing app install campaigns.
- Knowledge of CRM and automation platforms.
- Familiarity with AI tools for marketing and content creation.
Key Performance Indicators (KPIs)
The Growth Manager will be evaluated based on:
- Qualified leads generated
- Website traffic growth
- Organic search rankings
- App downloads and user acquisition
- Cost per lead (CPL)
- Cost per acquisition (CPA)
- Social media growth and engagement
- Marketing-attributed revenue
What We Are Looking For
We want someone who:
- Thinks like a business owner.
- Can take ownership of growth targets.
- Is highly execution-focused.
- Loves experimenting and finding new growth opportunities.
- Can work in a fast-paced startup environment.
Pay: ₹500,000.00 - ₹700,000.00 per year
Benefits:
- Cell phone reimbursement
- Health insurance
Education:
Experience:
- Digital marketing: 4 years (Required)
- Lead generation: 4 years (Required)
- Marketing automation: 3 years (Required)
Work Location: In person
