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Senior Web Developer & Digital Marketer

RR Group
Chandigarh, Chandigarh

Quick apply

Job details

Permanent | Full-time
₹30,000 - ₹35,000 a month
16 hours ago

Benefits

Paid time off

Qualifications

CRM software
BCS
Computer Science
CSS
WordPress
Web development
Keyword research
Lead generation
Graphic design
PHP
Content creation
Bachelor's degree
Digital marketing
JavaScript
SEO
UX
Conversion optimization
Marketing automation
UI
Google Search Console
SEO tools
Google Ads
AI
Google Analytics
B2B Marketing
Communication skills
Marketing
HTML

Full job description

About us

We are a growing technology and infrastructure solutions company engaged in intelligent traffic systems, automation, electronics, networking, and smart city solutions. We are looking for an experienced and results-driven professional who can manage our websites, improve online visibility, generate leads, and support our global marketing initiatives.

Position Summary

We are seeking an experienced Web Developer with strong SEO and Digital Marketing expertise to manage, optimize, and continuously improve our online presence. The ideal candidate should be capable of developing and maintaining websites, implementing SEO strategies, executing digital marketing campaigns, and generating qualified B2B leads from international markets.

Key Responsibilities

Website Development & Management

Develop, maintain, and optimize company websites and landing pages.
Ensure websites are mobile-responsive, secure, and high-performing.
Manage website hosting, backups, domain configurations, and security updates.
Improve website speed, user experience, and conversion rates.
Integrate CRM systems, lead forms, analytics tools, and marketing automation platforms.
Implement website enhancements based on analytics and user behavior.

Search Engine Optimization (SEO)

Conduct keyword research and competitor analysis.
Implement on-page and technical SEO best practices.
Optimize website structure, metadata, content, and internal linking.
Monitor website rankings and organic traffic performance.
Build high-quality backlinks and execute off-page SEO strategies.
Perform regular SEO audits and recommend improvements.

Digital Marketing

Develop and execute digital marketing campaigns across multiple channels.
Manage LinkedIn marketing, Google Ads, email campaigns, and social media platforms.
Create and optimize landing pages for lead generation.
Develop strategies to increase website traffic, inquiries, and conversions.
Coordinate content marketing initiatives including blogs, case studies, newsletters, and product promotions.
Monitor campaign performance and optimize ROI.

B2B Lead Generation

Identify and target potential customers globally, particularly in developing countries.
Generate leads through LinkedIn, email marketing, SEO, and digital campaigns.
Maintain and update prospect databases.
Support business development efforts with qualified marketing leads.

Analytics & Reporting

Monitor website and campaign performance using Google Analytics, Search Console, SEMrush, Ahrefs, and similar tools.
Prepare weekly and monthly performance reports.
Track KPIs including traffic, conversions, lead generation, keyword rankings, and campaign ROI.

Required Qualifications

Bachelor's Degree in Computer Science, IT, Marketing, or related field.
5+ years of experience in web development and digital marketing.
Strong knowledge of HTML, CSS, JavaScript, PHP, WordPress, and modern web technologies.
Hands-on experience with SEO tools and techniques.
Experience managing Google Ads and LinkedIn marketing campaigns.
Knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, or equivalent tools.
Understanding of UX/UI principles and conversion optimization.
Experience with CRM and marketing automation platforms.

Preferred Qualifications

Experience in B2B marketing.
Experience marketing industrial, infrastructure, electronics, or technology products.
Knowledge of international lead generation strategies.
Familiarity with AI-powered marketing tools and automation platforms.
Experience with graphic design and video content creation tools.

Skills Required

Website Development
Technical SEO
Content SEO
Google Ads
LinkedIn Marketing
Email Marketing
Lead Generation
Analytics & Reporting
Marketing Strategy
Excellent Communication Skills
Problem Solving and Analytical Thinking

Key Performance Indicators (KPIs)

Growth in website traffic
Increase in qualified leads
Improvement in keyword rankings
Website conversion rate
Campaign ROI
Growth in LinkedIn engagement and followers
Lead acquisition cost reduction

Pay: ₹30,000.00 - ₹35,000.00 per month

Benefits:

Paid time off

Work Location: In person

Quick apply

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