Marcom Jobs

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Regional Marketing Coating

Merck Group -
Mumbai, Maharashtra

Apply Now

Job details

Full-time

Qualifications

Sales
Project management
Bachelor's degree
B2B sales
Chemistry
Communication skills
Marketing

Full job description

Work Your Magic with us!

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

Everything we do in Electronics is to help us deliver on our purpose of being the company behind the companies, advancing digital living. We are dedicated to being the trusted supplier of high-tech materials, services and specialty chemicals for the electronics, automotive and cosmetics industries. We foster a global collaborative organization made up of individuals who have the passion to win, obsess about the customer, are relentlessly curious and act with urgency. Together, we push the boundaries of science to make more possible for our customers.

Overview

The Regional Coatings Marketing role for APAC incorporates voice of customer and market trends to the Coating segment management process and translates segment strategy into an execution plan for sales.
With the responsibility of Coating product portfolio focusing on Auto OEM COAs, Refinish COAs, Plastic COAs, Powder COAs, Coil COAs, 2-Wheeler COAs, ete as well as Functional applications.
This position is expected to contribute to the development of new out of box concepts, techniques, and standards in regard to the Regional Marketing function.
As an expert in his/her particular technical aspects, this person develops solutions to complex problems which require the regular use of innovation ensuring solutions are consistent with organization objectives.
As needed, this role has to also function in a project leadership role with entire project management in APAC.

Responsibilities include

Develop and implement the regional marketing strategy aligned with global and commercial objectives.
Collaborate with product management to support go-to-market strategies for new raw materials innovations
Initiate customer project and trace a progress of projects of sub-regions in APAC
Drive demand generation through targeted campaigns, events, webinars, digital channels and trade shows.
Create sales tools and training materials tailored to targeted campaigns / activities.
Design, develop, execute, track, analyze, report the performance of marketing campaigns, including social media reach out, managing the marketing budget
Take and drive accountability for activities, develop priorities and sales develop plans, own product launches and tech. training supported by InA, etc.,
Defend and grow market share thru marketing plans and programs for each product with strong collaboration with Sales, Technical, Product Management, Global Marketing, etc., take direct ownership of NPIs & Focus products sales.
Conduct market analysis to identify trends, customer needs, and competitive positioning.
Tailored & customized marketing support to key accounts to strengthen customer relationships
Collaborate closely with leadership to ensure marketing continuity and communication clarity of SUSONITY.
Maintain brand consistency across regional channels
Ensure proactive communication with stakeholders (customers, partners, and internal teams) throughout the transition.

Professional Experience:

5-8 years of marketing and/or sales experience in B2B Coating sectors such as specialty chemicals, raw materials, or manufacturing (i.e. Paint supplier). Technical background about understanding “Paint formulation” is strongly preferred.
Strong experience in go-to-market (GTM) strategy, particularly for new product introductions (NPIs incl. Pre-launch activity).
Demonstrated ability to lead integrated demand generation campaigns (events, digital, trade shows, etc.) with measurable ROI.
Familiarity with cross-functional collaboration (Sales, Technical, Product Management, Global Marketing) and ownership of product launch planning.

Education:

Bachelor degree or above in chemistry related major.

Key Skills:

Strategic planning, regional execution
Strong understanding capabilities on color trend and paint formulations
Strong communication and presentation skill
Excellent communicator, able to work effectively across cultures and departments
Representative of MarCom in Coatings for the region
Responsible for customer training program (e.g. Pigments Academy program)
Market & Competition intelligence

What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!

Apply now and become a part of a team that is dedicated to Sparking Discovery and Elevating Humanity!

Apply Now

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