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Senior SEO Executive

Uffizio -
Valsad, Gujarat

Quick apply

Job details

3 hours ago

Qualifications

Internet of things
Keyword research
Lead generation
GPS
Analysis skills
SEO
Conversion optimisation
B2B
Google Search Console
SEO tools
AI
Google Analytics

Full job description

We are looking for an SEO Executive who can drive organic lead generation through Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Search Optimization (AIO). The candidate will be responsible for improving our visibility across Google Search, AI-powered search engines, ChatGPT, Gemini, Perplexity, and other emerging AI platforms while generating qualified B2B leads.

Primary Objective

Generate qualified organic leads and increase brand visibility through SEO, AEO, GEO, and AI-driven search strategies.

Key Responsibilities

Organic Lead Generation (Highest Priority)

Develop and execute strategies to increase qualified organic leads.
Optimize website pages to improve conversion rates from organic traffic.
Identify high-intent keywords and buying-stage content opportunities.
Create landing page recommendations focused on lead generation.
Track leads, conversions, and ROI from organic channels.

SEO (Search Engine Optimization)

Conduct keyword research and competitor analysis.
Optimize website content, metadata, internal linking, and site structure.
Perform technical SEO audits and coordinate fixes with the development team.
Improve website indexing, crawlability, page speed, and Core Web Vitals.
Monitor keyword rankings and organic traffic growth.

AEO (Answer Engine Optimization)

Optimize content to appear in Featured Snippets and AI-generated answers.
Create FAQ, How-To, Comparison, and Use Case content.
Implement structured data and schema markup.
Improve content readability and answer-focused formatting.

GEO (Generative Engine Optimization)

Optimize content for AI search platforms such as ChatGPT, Gemini, Perplexity, and Copilot.
Create authoritative content that AI engines can reference and cite.
Build topic clusters and industry-specific knowledge content.
Monitor brand visibility across AI-powered search platforms.
Develop strategies to improve AI-generated mentions and recommendations.

AI Search Optimization (AIO)

Research emerging AI search trends and optimization techniques.
Analyze how AI engines interpret and present company content.
Optimize content structure, EEAT signals (Experience, Expertise, Authoritativeness, Trustworthiness), and entity-based SEO.
Work on content formats preferred by AI-driven search engines.

Content Strategy

Collaborate with content writers to create SEO and AI-search-friendly content.
Develop blog topics, case studies, industry reports, use cases, and comparison pages.
Create content targeting system integrators, fleet operators, GPS tracking companies, and IoT businesses.

Analytics & Reporting

Monitor organic traffic, lead generation, keyword rankings, and AI search visibility.
Track performance using Google Analytics, Search Console, Ahrefs, SEMrush, and AI visibility tools.
Prepare monthly reports with actionable insights and recommendations.

Required Skills

Strong understanding of SEO, Technical SEO, and Content SEO.
Knowledge of AEO, GEO, and AI Search Optimization.
Experience with structured data and schema markup.
Understanding of EEAT principles and entity-based SEO.
Knowledge of Google Analytics, Search Console, Ahrefs, and SEMrush.
Ability to identify organic lead generation opportunities.
Strong analytical and problem-solving skills.

Key Performance Indicators (KPIs)

Lead Generation KPIs (Primary)

Number of qualified organic leads generated.
Organic lead-to-opportunity conversion rate.
Cost per organic lead.
Organic contribution to revenue pipeline.

SEO KPIs

Organic traffic growth.
Keyword ranking improvements.
Growth in non-branded traffic.
Technical SEO health score.

AEO/GEO/AIO KPIs

Featured snippet wins.
AI search mentions and citations.
Visibility in ChatGPT, Gemini, Perplexity, and AI search results.
Growth in branded searches and topic authority.

Content KPIs

Number of high-ranking content pages.
Organic conversions from blogs and landing pages.
Engagement metrics and content performance.

Preferred Industry Experience

SaaS
Fleet Management Software
GPS Tracking Software
IoT Solutions
B2B Technology Products
White-label Software Solutions

Priority Order:

Organic Lead Generation
AEO / GEO / AI Search Optimization
Technical SEO
Content Strategy
Traditional SEO Rankings

Quick apply

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