DIGITAL MOJO
Performance Marketing Lead – Team Leadership | Google Ads | Meta Ads | Growth Strategy
Full-Time | Work From Office | Banjara Hills, Hyderabad | Reports to: Pod Manager / Delivery Head
Company Description
Digital Mojo is a results-driven digital marketing agency based in Banjara Hills, Hyderabad.
Since 2016, we have been helping brands scale through performance-focused digital strategies, lead generation, branding, and high-impact marketing campaigns.
Role Description
We are looking for a Performance Marketing Lead with 4+ years of hands-on agency experience managing Google Ads and Meta Ads campaigns while leading high-performing teams.
This role goes beyond campaign execution. The Performance Marketing Lead is responsible for driving performance outcomes across multiple accounts, mentoring team members, building optimization frameworks, improving delivery quality, and contributing to overall agency growth.
You will work closely with Pod Managers, Account Managers, Creative Teams, and senior leadership to ensure performance campaigns consistently achieve business objectives.
This is a leadership role with ownership of both results and people.
What This Role Is Not
- Not someone who only manages their own campaigns
- Not someone who escalates every problem instead of solving it
- Not someone focused only on platform metrics without understanding business outcomes
- Not a senior executive role with a different title
Key Responsibilities
- Performance Strategy Leadership
- Develop and oversee paid media strategies across Google Ads and Meta Ads
- Build campaign frameworks for lead generation, e-commerce, branding, and conversion-focused objectives
- Guide campaign planning across Search, Display, YouTube, Performance Max, Demand Gen, Meta Feed, Reels, Stories, and Lead Generation campaigns
- Recommend platform mix, budget allocation, and funnel strategy based on business goals
- Team Management and Mentorship
- Lead, mentor, and review the work of Senior Performance Marketers and Performance Marketers
- Conduct regular account reviews and optimization discussions
- Build training frameworks and improve team capability
- Support hiring, onboarding, and performance evaluations of team members
- Ensure campaign quality standards are maintained across all accounts
- Performance Ownership
- Own agency-level performance outcomes across assigned accounts
- Monitor CPL, CTR, CPC, ROAS, lead quality, conversion rates, and budget utilization
- Drive continuous optimization and performance improvement initiatives
- Identify risks early and implement corrective action plans
- Client Strategy and Communication
- Participate in high-level client strategy discussions
- Present campaign performance and future recommendations confidently
- Handle complex client concerns and performance escalations
- Build long-term client confidence through strategic thinking and performance delivery
- Budget and Portfolio Management
- Oversee multiple client accounts with significant monthly advertising spends
- Ensure efficient budget allocation across campaigns and platforms
- Review budget pacing, forecasting, and scaling opportunities
- Maintain profitability and performance efficiency across accounts
- Tracking, Analytics and Reporting
- Ensure accurate implementation of GA4, Google Tag Manager, Meta Pixel, Conversion APIs, and tracking frameworks
- Review reporting accuracy and campaign insights before client delivery
- Establish reporting standards and dashboard frameworks
- Identify tracking gaps and implement solutions proactively
- Process Improvement and Innovation
- Create and improve performance marketing SOPs, checklists, and optimization frameworks
- Stay updated with platform changes, automation tools, AI tools, and emerging advertising trends
- Drive adoption of best practices across the performance team
- Contribute to new business proposals and growth initiatives
Key KPIs
- Account-Level CPL and ROAS
- Lead Quality Score
- Team Performance Metrics
- Client Retention Rate
- Campaign Growth and Scalability
- Budget Utilization Efficiency
- Reporting Accuracy
- Client Satisfaction
- Team Development and Retention
Required Skills and Qualifications
- 6–8 years of hands-on experience in a digital marketing agency
- Advanced expertise in Google Ads and Meta Ads platforms
- Strong understanding of performance marketing, lead generation, and conversion optimization
- Proven experience managing multiple high-budget accounts simultaneously
- Strong knowledge of CPL, CPC, CTR, ROAS, ROI, conversion tracking, and attribution models
- Expertise in GA4, Google Tag Manager, Meta Pixel, Conversion APIs, and reporting tools
- Excellent analytical and problem-solving skills
- Strong English communication and presentation skills
- Experience leading and mentoring performance marketing teams
- Familiarity with AI tools such as ChatGPT, Claude, Gemini, and Perplexity
Preferred Candidate Profile
- Agency experience is mandatory
- Has managed monthly advertising budgets exceeding ₹10 Lakhs+
- Experience across Real Estate, Healthcare, Education, B2B, and Lead Generation industries preferred
- Strong client-facing and leadership experience
- Comfortable managing multiple team members and client accounts simultaneously
- The character in sitcom is Chandler
- Strategic thinker with strong execution capability
Reporting Structure
- Reports To: Pod Manager / Delivery Head
- Works Closely With: Account Managers, Creative Team, SEO Team, Business Team
- Client Facing: Yes
Career Growth
Performance Marketing Lead → Group Performance Lead → Head of Performance → Delivery Head
Job Type: Full-Time | Work From Office | Banjara Hills, Hyderabad
Benefits
Health Insurance | Provident Fund | Leave Encashment
Pay: ₹700,000.00 - ₹1,200,000.00 per year
Benefits:
- Health insurance
- Leave encashment
- Provident Fund
Application Question(s):
- What is your current CTC?
- What is your expected CTC?
- What is your notice period?
- How soon can you join?
- Do you have prior agency experience? (Yes / No)
- How many years of experience do you have running Google Ads?
- How many years of experience do you have running Meta Ads?
- What is the highest monthly ad budget you have independently managed?
- How many Performance Marketers have you directly managed or mentored?
- Which industries have you run performance campaigns for?
- How would you rate your English communication skills on a scale of 1–10?
- What makes you a strong fit for this role?
- Please type Yes to confirm you are comfortable working from the office in Banjara Hills, Hyderabad.
- To make sure you have read this JD carefully, we have hidden the name of a character from the TV show Friends somewhere in it. Drop the name in your application. Candidates who miss this will not be considered.
Work Location: In person
